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For Companies At a Glance
- Tasks: Develop innovative media strategies and collaborate with diverse teams to drive client success.
- Company: Join a dynamic team at INFUSE, transforming media strategy for businesses.
- Benefits: Remote work, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact by leveraging data and creativity in a collaborative environment.
- Qualifications: B2B experience in media planning and strong analytical skills required.
- Other info: Exciting opportunity for growth in a supportive and innovative company culture.
The predicted salary is between 28800 - 48000 £ per year.
Our Hiring Process
We will review your application against our job requirements. We do not employ machine learning technologies during this phase as we believe every human deserves attention from another human. We promise to give your candidacy a fair and detailed assessment. We may then invite you to submit a video interview for the review of the hiring manager. This video interview is often followed by a test or short project that allows us to determine whether you will be a good fit for the team. At this point, we will invite you to interview with our hiring manager and/or the interview team. Please note: We do not conduct interviews via text message, Telegram, etc. and we never hire anyone into our organization without having met you face-to-face (or via Zoom). You will be invited to come to a live meeting or Zoom, where you will meet our INFUSE team. From there on, it’s decision time! If you are still excited to join INFUSE and we like you as much, we will have a conversation about your offer. We do not make offers without giving you the opportunity to speak with us live. INFUSE is committed to complying with applicable data privacy and security laws and regulations.
Role Overview
Primarily, you will be working closely with some of our largest existing clients, as well as new prospective clients, building an understanding of their business’ objectives, market and audience to set the strategic direction for their approach to media through the utilisation of INFUSE and partner solutions. Working in close collaboration with our sales, client success, delivery, creative and analytics teams, you will lead the development of integrated demand gen plans across a diverse client portfolio. This role provides the opportunity to directly contribute to the continued growth and development of our strategy, product, innovation & demand planning department. Your on-going strategic recommendations will help optimise and shape various areas of the business, including on product development, marketing, content creation, software development (product, training and platforms), client success, partnerships, campaign execution etc.
Key Responsibilities
- Responsible for developing demand gen and media strategies - understanding business objectives, identifying priority audiences and understanding media behaviour.
- Leverage insights and analytics to optimise strategies and communicate channel performance effectively.
- Creation of cross-channel media strategies, or stand-alone activity, aligned to clear objectives and measurement provided by the client.
- Collaborating with our sales and client success team to ensure that campaign concepts and executions align with planned media strategy activations.
- Ensuring media strategies and plans are aligned to your clients’ business priorities.
- Presenting to senior client stakeholders on sales calls.
- Supporting the sales and client success team in maintaining a strong working relationship with our clients.
- Breaking new ground with ideas and innovations to meet our clients’ challenges and elevate INFUSE service offering.
- Work closely with various departments to shape and refine strategy, innovation, and demand planning efforts.
- Support the Head of GTM Strategy in supporting the expansion and evolution of the company's strategic initiatives and offerings.
Skill Requirements
- B2B Experience in planning/strategy of cross-channel media campaigns.
- Strong knowledge of multiple media channels e.g. display, social, demand gen, nurture.
- Strong knowledge of analytics and measurement technologies and their relative suitability for different client requirements.
- Have a strong experience dissecting B2B digital briefs and customer journeys.
- Excellent communication and presentation skills.
- Rigorous approach to market and audience research.
- Numerate, comfortable working with data to forecast performance across channels.
- Experience working with sales & creative content teams.
Desirable Skills
- Experience working with B2B Channel / Marketing Partners.
This is an exciting opportunity to be part of a dynamic and collaborative team that’s transforming how businesses approach media strategy. If you’re passionate about leveraging data, creativity, and innovation to deliver results for clients, we’d love to hear from you.
GTM Strategist (Remote) employer: INFUSE
Contact Detail:
INFUSE Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land GTM Strategist (Remote)
✨Tip Number 1
Get to know the company inside out! Research INFUSE's values, recent projects, and their approach to media strategy. This will help you tailor your conversations and show that you're genuinely interested in being part of the team.
✨Tip Number 2
Practice makes perfect! Before your video interview, rehearse your answers to common questions and prepare a few thoughtful questions for them. This will help you feel more confident and make a great impression.
✨Tip Number 3
Showcase your creativity! When working on any tests or projects, think outside the box and present innovative ideas. This is your chance to shine and demonstrate how you can elevate INFUSE's service offering.
✨Tip Number 4
Don’t forget to follow up! After your interviews, send a quick thank-you note expressing your appreciation for the opportunity. It’s a simple gesture that can leave a lasting impression and keep you top of mind.
We think you need these skills to ace GTM Strategist (Remote)
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the GTM Strategist role. Highlight your B2B experience and any relevant media strategies you've developed. We want to see how your skills align with our needs!
Showcase Your Communication Skills: Since this role involves presenting to senior stakeholders, it's crucial to demonstrate your communication prowess. Use clear, concise language in your application and provide examples of successful presentations or collaborations.
Be Data-Driven: We love numbers! Include specific metrics or results from your previous campaigns to show how you've leveraged analytics to optimise strategies. This will help us see your impact and how you can contribute to our team.
Apply Through Our Website: Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at INFUSE
✨Know Your Stuff
Before the interview, dive deep into understanding the company and its media strategies. Familiarise yourself with their existing clients and recent projects. This will not only help you answer questions confidently but also show your genuine interest in the role.
✨Showcase Your Experience
Prepare to discuss your B2B experience in detail, especially around cross-channel media campaigns. Have specific examples ready that highlight your ability to dissect digital briefs and work with analytics. This will demonstrate your expertise and how you can contribute to their team.
✨Practice Your Presentation Skills
Since you'll be presenting to senior client stakeholders, practice articulating your ideas clearly and confidently. Use mock interviews or record yourself to refine your delivery. This will help you feel more at ease during the actual presentation.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's strategic initiatives and how they measure success. This shows that you're not just interested in the role, but also in how you can align with their goals and contribute to their growth.
