At a Glance
- Tasks: Create impactful B2B marketing campaigns that drive client acquisition and retention.
- Company: Join a leading tech provider transforming the legal sector with innovative solutions.
- Benefits: Enjoy flexible working, private health insurance, and 25 days annual leave.
- Other info: Dynamic team culture with regular social events and clear career progression opportunities.
- Why this job: Make a real impact on commercial growth while developing your marketing career.
- Qualifications: Proven B2B marketing experience and strong stakeholder management skills required.
The predicted salary is between 40500 - 49500 £ per year.
Location: London, Leeds or Southport (Hybrid after your probation)
Salary: Competitive, based on your skills and experience
Do you know how to turn complex B2B propositions into campaigns that win new clients and strengthen existing client relationships? Are you looking for a role where your marketing can directly influence commercial growth?
Our Marketing team plays a central role in connecting our products with the law firms and legal professionals who use them. As B2B Marketing Manager, you’ll work across InfoTrack and Perfect Portal, bringing together our New Business, Client Onboarding, Compliance and Consumer Platform propositions through clear, commercially focused marketing.
This is a hands-on role for an experienced, commercially minded B2B marketer who can understand different audiences and propositions, then turn them into campaigns that acquire new law firms, support successful onboarding and help maintain and grow long-term client relationships.
About InfoTrack & Perfect Portal:
InfoTrack is a market-leading provider of technology solutions for the conveyancing industry, helping law firms deliver a best-in-class service to people buying and selling homes. Perfect Portal is a leading digital platform that connects conveyancers, estate agents and their clients, helping to streamline the home-moving journey through better communication, transparency and digital collaboration.
Working across both brands, you’ll help bring their propositions to market in a joined-up way - making it easier for our audiences to understand the value we offer and helping drive growth across the businesses. Together, InfoTrack and Perfect Portal are transforming the way technology supports the property and legal sectors. As our market share continues to grow, so does the demand for innovative digital experiences that simplify complex processes.
What you'll be doing:
- Develop and own a clear B2B marketing plan aligned with acquisition, revenue, retention and product-adoption goals
- Plan and deliver targeted campaigns that generate awareness, engagement and qualified opportunities with law firms
- Work closely with Sales to improve lead quality, nurture prospects and support pipeline progression
- Create clear propositions, messaging and content across New Business (Perfect Portal), Client Onboarding (eCOS) and Compliance (AML & Risk)
- Develop lifecycle marketing activity that helps maintain, deepen and grow relationships with existing law-firm clients
- Support product adoption, cross-sell, retention and advocacy through relevant client communications and campaigns
- Build a strong B2B story for My Legal Journey and create firm-facing materials that support adoption of the consumer app
- Use client insight, CRM data and campaign performance to measure results, identify opportunities and improve activity
- Manage one Marketing Assistant and coordinate shared digital marketing, event management and design resources to deliver high-quality work on time
What we're looking for:
Essential:
- Strong B2B marketing experience, with a proven record of delivering commercially focused campaigns
- Experience supporting both new-client acquisition and the growth or retention of existing client relationships
- The ability to turn complex products and compliance-led subject matter into clear, engaging messaging
- Experience planning and delivering integrated campaigns across channels such as digital, content, email, events and sales enablement
- A good understanding of CRM and client-lifecycle marketing, with the confidence to use data and insight to improve results
- Strong stakeholder-management skills and experience working closely with Sales, Product and client-facing teams
- People-management or coaching experience, with the ability to develop an early-career marketer
Desirable (but not essential):
- Experience within legal technology, conveyancing, SaaS, professional services or the marketing of regulated or compliance-related products
- Knowledge of account-based marketing or segment-led campaign planning
- Experience supporting a consumer app or B2B2C proposition
Working Hours:
Your working week will be 37.5 hours, typically 9:00am – 5:30pm. Hybrid working is available after probation from our London, Leeds or Southport office. This is not a remote role.
Salary and Progression:
Competitive, based on your skills and experience. Annual performance reviews provide a clear pathway for career development and salary progression.
Benefits and Rewards:
At InfoTrack and Perfect Portal, we believe in rewarding our people and creating a positive workplace culture. You’ll benefit from:
- 25 days annual leave, plus bank holidays
- Flexible working options, including hybrid working and flexitime after probation
- Private health insurance, including dental, optical and hearing cashback
- 24/7 health advice line and access to virtual GP appointments
- Office snacks, including fruit and refreshments
- Regular team breakfasts and lunches
- “Work From Anywhere” weeks: work remotely from a location of your choice
- Referral bonus: earn up to £2,000 for successful referrals
- Birthday and work anniversary gifts
- Regular social events including summer and Christmas parties, hikes, pub quizzes and more
Build your B2B marketing career with InfoTrack and Perfect Portal. We'd love to hear from you.
If you have any questions about the role or require any reasonable adjustments as part of the recruitment process, please let us know at careers@infotrack.co.uk.
Marketing Manager in Southport employer: InfoTrack UK
Perfect Portal is an exceptional employer that fosters a vibrant work culture, offering a supportive environment for career growth in the technology sector. With competitive salaries, flexible working options, and a range of benefits including private health insurance and regular social events, employees are encouraged to thrive both personally and professionally. Located in Woking, the hybrid working model allows for a balanced lifestyle while being part of a team dedicated to transforming the conveyancing industry through innovative technology solutions.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Southport
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for InfoTrack UK and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like InfoTrack UK are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with InfoTrack UK on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at InfoTrack UK. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager in Southport
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit InfoTrack UK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of InfoTrack UK:Show us that you’ve done your homework! In your application, briefly mention what you admire about InfoTrack UK’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at InfoTrack UK
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at InfoTrack UK will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At InfoTrack UK, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
