At a Glance
- Tasks: Run and support virtual marketing programs across the EMEA region, driving brand and demand.
- Company: Join Infosys BPM, a leader in transformative business process management.
- Benefits: Enjoy 25 days holiday, sick pay, employee discounts, and professional development opportunities.
- Other info: Collaborative environment with opportunities for growth and learning.
- Why this job: Be part of a dynamic team making an impact in the marketing world.
- Qualifications: Strong communication skills and experience in managing virtual marketing programs.
The predicted salary is between 40000 - 50000 £ per year.
About Infosys BPM
Infosys BPM, the business process management subsidiary of Infosys, provides end-to-end transformative services for its clients across the globe. The company’s integrated IT and BPM solutions approach enables it to unlock business value across industries and service lines, and address business challenges for its clients. Utilizing innovative business excellence frameworks, ongoing productivity improvements, process reengineering, automation, and cutting-edge technology platforms, Infosys BPM enables its clients to achieve their cost reduction objectives, improve process efficiencies, enhance effectiveness, and deliver superior customer experience.
Key Responsibilities
- You will run and support virtual marketing programs and own virtual event campaigns across the EMEA region.
- This is a dynamic role for an organized, proactive, and results-driven marketing specialist.
- You will execute targeted plans to enhance brand, demand, and pipeline for Cisco Security.
- You will work as an integral part of the EMEA Security Marketing team and will support additional ad hoc projects as required by the business.
- Execute the plan and virtual marketing programs to meet deadlines and handle budget, driving pipeline generation and acceleration across EMEA.
- This includes working with stakeholders to incorporate digital marketing, demand generation, campaigns, sales prospecting programs, and virtual field events.
- Track and measure results, continually optimizing for efficiency and scale.
- Deliver detailed reporting and metrics on activity results, campaign effectiveness, Target Account alignment and ROI.
- Utilize data for real-time adjustments, proactively identify trends and opportunities, and ensure all stakeholders are updated with weekly and monthly reviews.
- Collaborate with the LH360 Product Team to finalize target accounts, execute, and deliver a pan-EMEA strategy, deploying programs that leverage a variety of marketing channels to drive net new logos and accelerate pipeline.
- Monitor and analyse market trends and the competitive landscape for the EMEA region.
- Work with Customer Advocacy to increase EMEA-wide testimonials for marketing activities.
- Collaborate with the EMEA Security Marketing team on ad hoc projects.
- You will collaborate across internal and external teams to execute with consistency across the marketing team.
Key Stakeholders:
- Communications/PR Team inc. Social media across EMEA
- EMEA Country Sales teams; Security Sales, Pre-sales/Systems Engineering and SDR teams
- EMEA Security Field Marketing team
- EMEA Partner Marketing
Essential Criteria
- Excellent communication skills, both written and verbal.
- An analytical and data-driven approach to inform recommendations.
- Ability to manage multiple tasks/projects with tight deadlines.
- Proven ability to manage virtual programs (seminars, webinars, virtual events from initial planning to final execution, including communications to drive attendance, virtual execution, and follow-up tracking).
- Proven record of accomplishment in executing marketing programs and working in a cross-matrix organization.
- Experience with Excel, SFDC, PowerPoint, Salesforce, Eloqua (desirable).
- Track record of defining and executing demand and field marketing strategies that deliver against funnel metrics and KPIs.
- Understanding of CRM, Marketing Automation, Account-Based Marketing, and email marketing tactics.
- Experience developing and executing multi-channel marketing campaigns and programs across all stages of the funnel.
- Experience delivering virtual event environments with an in-depth knowledge of incorporating virtual event experiences into the buyer’s journey to create demand.
- Experience working with sales, including joint planning and execution, lead.
- A passionate marketer with great attention to detail.
Benefits:
- 25 days holiday excluding Bank Holidays. Leave Year runs from April 1 to March 31.
- Sick Pay (3 paid Days in a 12-month period).
- Employee discounts – Perk Box.
- Access to training platform for PD – Lex.
- Pension – employer contribution 3% employee contribution 5% - total 8% of designated banding.
- Income Protection.
- Employee Assistance Program (EAP).
Virtual Marketing Program Manager employer: Infosys
Infosys BPM is an exceptional employer that fosters a dynamic and inclusive work culture, offering remote opportunities across the UK. Employees benefit from comprehensive training platforms, generous holiday allowances, and a supportive environment that encourages professional growth and collaboration. With a focus on innovative marketing strategies and a commitment to employee well-being, Infosys BPM provides a rewarding experience for those looking to make a meaningful impact in the marketing field.
StudySmarter Expert Advice🤫
We think this is how you could land Virtual Marketing Program Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend virtual events, and connect with potential colleagues on LinkedIn. The more connections we make, the better our chances of landing that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing projects and achievements. This gives us a chance to demonstrate our expertise and creativity beyond just a CV.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. We should be ready to discuss how our experience aligns with their goals, especially in areas like virtual marketing and data-driven strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we can keep track of our applications and follow up easily.
We think you need these skills to ace Virtual Marketing Program Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Virtual Marketing Program Manager role. Highlight your relevant experience in managing virtual events and executing marketing strategies that align with what we’re looking for.
Show Off Your Skills:Don’t hold back on showcasing your communication and analytical skills. We want to see how you’ve used data to drive decisions and improve marketing outcomes in your previous roles.
Be Clear and Concise:When writing your application, keep it clear and to the point. Use bullet points where possible to make it easy for us to read through your achievements and experiences quickly.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role without any hiccups!
How to prepare for a job interview at Infosys
✨Know Your Stuff
Before the interview, dive deep into Infosys BPM and their marketing strategies. Understand their approach to virtual marketing programs and how they leverage data for decision-making. This will show your genuine interest and help you speak their language.
✨Showcase Your Experience
Prepare specific examples from your past roles where you've successfully managed virtual events or marketing campaigns. Highlight your analytical skills and how you've used data to optimise results. This will demonstrate your capability to handle the responsibilities of the role.
✨Be Ready to Collaborate
Since this role involves working with various teams, be prepared to discuss how you've effectively collaborated in cross-functional environments. Share instances where your teamwork led to successful outcomes, especially in a remote setting.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready about the EMEA Security Marketing team or their upcoming projects. This shows your enthusiasm for the role and helps you gauge if the company culture aligns with your values.
