Principal Consultant-Digital Marketing &Customer Experience Strategist

Overview

Developing and implementing strategies and technology solutions that enhance customer engagement, improve user experiences, and leverage technology to drive measurable marketing outcomes. Become a trusted advisor to customers and internal stakeholders in driving customer and our own business growth. The ideal candidate will blend marketing strategy with cutting-edge consumer experience technology and drive the integration of advanced technologies into client marketing initiatives.

Responsibilities

• Strategic Planning: Develop and implement comprehensive marketing and consumer experience strategies that incorporate advanced technologies, including automation, AI, CRM platforms, and data analytics tools, to deliver seamless customer journeys across all touchpoints.
• Consumer Experience Design: Collaborate with cross-functional teams to design and optimize customer experiences, ensuring they are personalized, engaging, and responsive to consumer needs, preferences, and behaviors.
• Technology Integration: Lead the adoption and integration of marketing technology solutions (such as marketing automation, customer data platforms, and AI-driven analytics) to improve campaign effectiveness, engagement, and ROI.
• Data-Driven Decision Making: Utilize data analytics and insights to inform marketing strategies and decisions, ensuring initiatives are optimized for performance and customer satisfaction. Provide regular reporting and analysis of key metrics.
• Innovation and Trend Analysis: Stay up-to-date with the latest marketing technologies and trends. Identify opportunities to leverage emerging technologies and digital platforms to enhance the consumer experience and marketing outcomes.
• Collaboration and Leadership: Work closely with marketing, sales, product, and IT teams to align marketing strategies with business goals. Provide guidance and leadership on the use of technology to optimize customer experiences and enhance brand positioning.
• Project Management: Oversee the execution of technology-driven marketing projects from concept through implementation, ensuring that timelines, budgets, and quality standards are met.
• Customer-Centric Approach: Advocate for a customer-first mentality, ensuring all technology strategies and marketing efforts are designed with the end-user in mind to create value and build strong brand loyalty.

Qualifications

• 15+ years of overall industry experience in defining & implementing strategies and technology solutions & applications including Digital Commerce, Marketing Automation, Campaign Management
• 10+ years of marketing automation platforms (e.g. Adobe Experience Suite, Marketo, Salesforce Marketing Cloud) and customer relationship management (CRM) systems.
• 10+ years of experience with data analytics tools (e.g., Google Analytics, Tableau) and leveraging data to drive decisions.
• Expertise in consumer experience design, with a deep understanding of user journeys, personalization, and omnichannel marketing.
• Experience with AI, machine learning, or other advanced technologies used in marketing automation and personalization.
• 10+ years of experience in working closely and collaboratively with globally distributed teams – including in India and other Europe markets, Leadership
• Demonstrable integrity, empathy and emotional intelligence; ability to set direction and mobilize commitment; shares new ideas and shows openness to diverse opinions.
• Working Style: Excellent analytical, presentation and strategic conceptual thinking and consulting skills; relationship builder with extensive networks; cross-collaboration capabilities; forward-looking and change-oriented; able to mobilize others and challenge conventional thinking.
• Communication skills: Ability to work with globally distributed teams; cultural sensitivity; business communication proficiency (English and ideally another European language); ability to translate digital concepts for business leaders and technologists; ability to guide technical teams and provide planning and negotiation skills; builds trust with stakeholders.

Infosys is a global leader in next-generation digital services and consulting. We enable clients in more than 56 countries to navigate their digital transformation. With over four decades of experience, we steer clients through their digital journey by enabling the enterprise with an AI-powered core and agile digital at scale. Our always-on learning agenda drives continuous improvement through building and transferring digital skills, expertise, and ideas from our innovation ecosystem.

All aspects of employment at Infosys are based on merit, competence and performance. We are committed to embracing diversity and creating an inclusive environment for all employees. Infosys is proud to be an equal opportunity employer.