At a Glance
- Tasks: Lead and optimise marketing campaigns across various channels to achieve business goals.
- Company: Join a dynamic telecommunications and IT services company with a collaborative spirit.
- Benefits: Enjoy a competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Work with diverse teams and gain valuable experience in a thriving industry.
- Why this job: Make an impact by driving innovative marketing strategies in a fast-paced environment.
- Qualifications: Strong project management skills and a solid understanding of marketing analytics required.
The predicted salary is between 40000 - 55000 £ per year.
Oversee and coordinate the execution of marketing campaigns across various channels. The ideal candidate will possess strong project management skills and a deep understanding of marketing strategies and analytics.
- Campaign Planning and Execution: Lead the planning, execution, and optimization of marketing campaigns to achieve business objectives.
- Cross-Functional Collaboration: Work closely with product, sales, creative, and digital teams to ensure cohesive campaign execution and alignment with brand strategy.
- Budget Management: Develop and manage the marketing campaign budget, ensuring cost-effectiveness and maximum ROI.
- Performance Analysis: Monitor and analyze campaign performance metrics, providing insights and recommendations for future campaigns.
- Stakeholder Communication: Serve as the primary point of contact for stakeholders, providing regular updates on campaign progress and performance.
- Market Research: Conduct market research to identify trends and opportunities that inform campaign strategies.
- Compliance and Best Practices: Ensure all campaigns comply with industry regulations and best practices.
- Working alongside the local sales and marketing teams, develop, plan and execute strategic and integrated programs to support pipeline targets aligned to budget allocation.
- Manage end to end activities from conception through to follow up, tracking and reporting including digital marketing, demand generation, campaigns, sales prospecting programs, virtual and in-person field events, third party tradeshows and conferences.
- Plan and drive audience acquisition through various channels, including marketing direct, regional sales, partners, SDRs, and external agencies.
- Liaise with the central marketing team and other business entity marketing teams to broaden reach of target ICPs and amplify marketing activations.
- Track account engagement across different stages of the customer journey, providing regular updates and insights.
- Build and maintain positive relationship and communication with security and portfolio sales in region to align dynamic business priorities.
- Coordinate and manage customer activations, working with Marketing Operations to create registration pages, implement and automate workflows and ensure a consistent experience for customers across channels.
- Collaborate with external agencies to execute marketing activations, events, and other promotional activities.
- Maintain strong relationships with internal teams (sales, marketing, digital) and external partners to drive successful program execution.
Marketing Manager employer: Infosys BPM
Contact Detail:
Infosys BPM Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those in telecommunications and IT. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past marketing campaigns, analytics, and project management successes. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of current marketing trends and strategies. Be ready to discuss how you can optimise campaigns and drive ROI, as this is key for a Marketing Manager role.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got some fantastic opportunities waiting for you, and applying directly can sometimes give you an edge over other candidates.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role. Highlight your project management skills and any relevant marketing strategies you've executed. We want to see how your experience aligns with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for the role and how you can contribute to our marketing campaigns. Be sure to mention your experience with cross-functional collaboration and budget management.
Showcase Your Analytical Skills: Since performance analysis is key in this role, don’t forget to include examples of how you've monitored and improved campaign performance in the past. We love data-driven decision-making, so let us know how you’ve used analytics to achieve results!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Infosys BPM
✨Know Your Campaigns
Before the interview, brush up on recent marketing campaigns you've led or been a part of. Be ready to discuss specific strategies you used, the results achieved, and how you optimised them. This shows your hands-on experience and understanding of campaign execution.
✨Showcase Your Collaboration Skills
Since this role involves working closely with various teams, prepare examples that highlight your cross-functional collaboration. Think about times when you successfully aligned different departments towards a common goal and how you communicated effectively with stakeholders.
✨Budget Savvy
Be prepared to discuss your experience with budget management. Have examples ready that demonstrate how you developed and managed budgets for campaigns, ensuring cost-effectiveness and maximising ROI. This will show your financial acumen and strategic thinking.
✨Data-Driven Insights
Familiarise yourself with key performance metrics relevant to marketing campaigns. Be ready to talk about how you've monitored and analysed these metrics in the past, and how your insights have informed future strategies. This will highlight your analytical skills and commitment to continuous improvement.