At a Glance
- Tasks: Plan and execute high-profile marketing events that drive brand awareness and customer engagement.
- Company: Join a leading B2B tech company with a focus on innovation and collaboration.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Be at the forefront of exciting events and make a real impact in the tech industry.
- Qualifications: 8+ years in B2B marketing with strong event management and project skills.
- Other info: Dynamic role with a chance to work with global teams and cutting-edge technologies.
The predicted salary is between 36000 - 60000 £ per year.
As an Events and Marketing Manager, you will be responsible for planning and executing Security marketing programs that drive brand awareness, demand generation, and customer engagement across EMEA. You will work cross-functionally with the product, sales and field marketing teams to ensure that our go-to-market strategies are efficient, innovative, and measurable. A key part of the role involves the planning and execution of high-profile events such as trade shows and advisory boards.
Responsibilities
- Plan, manage, and execute Security trade shows, conferences, and key customer-facing events ensuring exceptional delivery.
- Oversee all event logistics, including venue sourcing, transportation, catering, AV, and staffing, booth design, sponsorships, executive speaking slots.
- Work closely with internal teams on lead capture and follow-up, ensuring consistency of brand voice and messaging across all channels.
- Manage and oversee budget, ensure efficient spend, and report ROI.
- Ensure seamless on-site delivery and problem-solving during events.
- Conduct post-event evaluations, gather feedback, and implement improvements for future success.
- Collaborate with global teams including sales, product marketing, engineering, partner teams, and field to ensure alignment in strategy and execution.
- Manage external agencies or vendors as needed.
Qualifications
- 8+ years in B2B technology marketing roles, with proven success in launching products/solutions, demand generation, events and tradeshow management.
- Bachelor's degree in Marketing, Business, Communications, or related field.
- Strong experience leading or managing large trade shows and executive level events (including strategy, logistics, budgeting, speaking engagements, etc.).
- Analytical mindset: comfortable with data, KPIs, ROI, A/B testing, digital metrics.
- Cross-functional collaboration: able to navigate matrixed organisations and work with stakeholders at all levels including leadership.
- Strong project management skills: able to juggle multiple initiatives and deliver to tight deadlines.
- Tech-savvy: familiarity with marketing automation tools, digital marketing channels, CRM systems, content management, and event technologies.
Location: London, England, United Kingdom
Event Lead – Marketing in London employer: Infosys BPM Limited
Contact Detail:
Infosys BPM Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Event Lead – Marketing in London
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meetups to connect with people in the marketing and events space. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past event successes, including metrics and feedback. This will help you stand out when chatting with potential employers and demonstrate your expertise in managing high-profile events.
✨Tip Number 3
Leverage social media! Use platforms like LinkedIn to share your insights on event marketing trends and engage with industry leaders. This not only builds your personal brand but also keeps you on the radar of hiring managers.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you. Tailor your approach for each role, highlighting your experience in B2B technology marketing and event management to catch our eye.
We think you need these skills to ace Event Lead – Marketing in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Event Lead role. Highlight your experience in B2B technology marketing and any specific events you've managed. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for event management and marketing, and explain why you’re excited about joining StudySmarter. Let us know how you can contribute to our team!
Showcase Your Achievements: When detailing your experience, focus on measurable achievements. Did you increase attendance at an event or improve ROI? We love numbers that tell a story, so make sure to include them!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Infosys BPM Limited
✨Know Your Events Inside Out
Before the interview, dive deep into the types of events the company has hosted in the past. Familiarise yourself with their brand voice and messaging. This will not only show your enthusiasm but also help you discuss how you can enhance their event strategy.
✨Showcase Your Analytical Skills
Be prepared to discuss specific metrics from previous events you've managed. Highlight your experience with KPIs, ROI, and any A/B testing you've conducted. This will demonstrate your analytical mindset and ability to drive measurable results.
✨Collaboration is Key
Since the role involves working cross-functionally, think of examples where you've successfully collaborated with different teams. Be ready to share how you navigated challenges and ensured alignment across various stakeholders.
✨Budgeting Brilliance
Brush up on your budgeting skills! Be ready to talk about how you've managed event budgets in the past, ensuring efficient spend while maximising impact. Discuss any tools or software you've used to track expenses and report on ROI.