Senior Data Analyst in Birmingham

The BBC has been serving audiences online for a quarter of a century. Across key products including iPlayer, Sounds, Bitesize, BBC News and BBC Sport, we entertain, educate and inform audiences in their millions every day. Behind the scenes, we are making the shift from broadcasting to a service shaped by our audiences and designed around their wants and needs. We are creating personalised products and services that bring the right content to the right people at the right times— a personalised BBC. Data is fundamental to our future and in Product Analytics we help shape that future by harnessing broad and exciting data sets to understand the experiences and needs of our audiences, providing data‑driven insights that help Product Group create richer, more personalised experiences that our audiences love.

Key Responsibilities and Impact

• Build a clear understanding of our audiences’ experience and needs to guide product design and development.
• Work closely with product managers, engineers and business analysts, championing data and taking the lead in understanding problem areas and working collaboratively on solutions.
• Develop and mentor members of the wider team.
• Support decision making across the Product Group by gaining a broad understanding of our Product portfolio and working flexibly to support business goals.
• Build and maintain dashboards and reports to facilitate data‑led decision making.
• Support experimentation by working with product and engineering teams to set up and run experiments, and analyse and draw insight from the results.
• Proactively look for opportunities to optimise audience experience and drive engagement.
• Work to improve and shape our data analysis capabilities through automating data pipelines and working to understand and resolve any data issues.
• Advocate for the value of data in driving effective decision making.

Your Skills and Experience

Essential

• Significant experience in an analytical role, preferably in digital products.
• Proactive self‑starter, focused on working strategically and for maximum value.
• Advanced SQL skills, experience working with very large and complex datasets and working knowledge of how digital products use experimentation.
• A focus on collaboration and thrives working as part of a cross‑functional team, ability to mentor and develop others.
• Excellent data visualisation skills and experience with tools such as Tableau.

Desired

• Knowledge of R or Python.
• Experience working with on‑demand audio media products.
• Familiarity with agile or other rapid application development methods.
• Experience with Data Science & Machine Learning and an understanding of data pipelines and/or data modelling.
• Experience with Optimizely integrations and tooling.
• Excellent time management skills and the ability to prioritise effectively.

Before your start date, you may need to disclose any unspent convictions or police charges, in line with our Contracts of Employment policy. This allows us to discuss any support you may need and assess any risks. Failure to disclose may result in the withdrawal of your offer.

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.