Digital, Social & Creative Content Manager in Wilmslow

Position: Digital, Social and Creative Content Manager – Fixed term up to 12 months, Full time / Part time.

Salary and Progression: £57,815 – £65,021 per annum, with potential progression to £73,211 under our pay progression scheme.

Location: Hybrid. Contracted to Wilmslow, London, Edinburgh, Cardiff or Belfast. Relocating to Manchester city centre from 28 September 2026. Contracted office: Circle Square, Manchester.

Benefits:

• Pay progression scheme.
• Hybrid and flexible working options.
• 25 days paid holiday per year, plus public holidays.
• Flexi leave (up to 26 additional days per year).
• Pension (employer contribution ~28.9%).
• Online discount scheme for supermarkets, retailers, gyms, restaurants, insurance providers, etc.
• Health Cash Plan.
• Development opportunities.

Job Summary: The ICO’s communications department tells stories that explain the law and influence behaviour. The Digital, Social and Creative Content Manager plays a central role in engaging the public across digital channels, leading campaigns, and enhancing the ICO’s online presence.

Key Responsibilities:

• Lead the delivery of the final year of the social media strategy, ensuring objectives are met and content pillars adhered to.
• Provide overall editorial responsibility for all digital channels, including the website, owned social media, and newsletters.
• Lead and motivate a team of nine, including web content, graphic design and social media, and a speechwriter.
• Expand the ICO’s reach with segmented audiences, deepen engagement, and build audience understanding.
• Collaborate with the Head of Media and News Manager to lead the integrated Media Team.
• Drive innovation through experimentation and analysis of new platforms and tactics.
• Act as a key member of the Communications Directorate’s Senior Management Team, deputising for the Head of Media when required.
• Scan the modern communications landscape to identify risks to the ICO’s reputation and manage mitigation with senior managers.
• Lead analysis of social media performance and audience insight in partnership with Insight and Evaluation.
• Achieve ROI by managing resources, maximising existing assets, and upholding high procurement standards.
• Support colleagues' digital skills development and promote a digital‑first culture.
• Build and maintain effective working relationships across the organisation and external bodies.
• Help develop the ICO’s external identity, tone of voice, and messaging.

Essential Criteria – Application Stage:

• Extensive experience across PR, digital, media and social media.
• Proven record of producing digital and creative content, marketing and campaigns, including SEO and information architecture.
• Track record of delivering proactive communication strategies within a national service.
• Leadership skills and ability to champion a digital‑first culture.
• Inspiration for innovation and advancement of team technological skills.
• Deep knowledge of modern communication methods, especially digital and social media.
• High standard and experience across content types – writing, photography, video, and design collaboration.

Essential Criteria – Interview:

• Experience gaining confidence of and influencing senior stakeholders at CEO/Secretary of State/Ministerial level.
• Strong analytical skills, data interpretation, and commitment to continual improvement.
• Ability to work under pressure and manage multiple priorities.
• Sharp judgment, political savvy, and strong communications.

Equality, Diversity and Inclusion: The ICO is committed to equality, diversity and inclusion. We act to build a workforce representative of the communities we serve and provide a workplace where all colleagues can make a difference. Candidates with a disability or who identify as belonging to an ethnic minority will be guaranteed an interview if they meet the minimum criteria.

Clearance Required: Baseline Personnel Security Standard (BPSS).