At a Glance
- Tasks: Lead visitor acquisition and audience growth for maritime events through innovative marketing campaigns.
- Company: Join a dynamic team at Informa, a leader in the maritime industry.
- Benefits: Enjoy 25 days annual leave, career development opportunities, and a supportive community.
- Other info: Collaborative environment with opportunities for continuous learning and personal growth.
- Why this job: Shape the future of maritime events while enhancing your marketing skills.
- Qualifications: 5+ years in B2B or event marketing with strong analytical and project management skills.
The predicted salary is between 40500 - 49500 £ per year.
- This role is based out of our London Blackfriars office
- Attendee Marketing Manager - Maritime
We're looking for a commercially minded, data-driven Attendee Marketing Manager to lead visitor acquisition and audience growth across our Seatrade Maritime portfolio.
This role is responsible for developing and delivering integrated marketing campaigns that attract high-quality audiences, increase registration and attendance, and deliver measurable commercial results.
Working closely with Commercial, Content, Product, PR, Digital Performance and Marketing Operations teams, you'll ensure every campaign is insight-led, customer-focused and optimised for performance.
This is an exciting opportunity to shape the growth of some of the world's leading maritime events while helping transform how marketing is delivered across the portfolio.
Key Responsibilities
- Audience Growth
- Own attendee acquisition strategy across the Seatrade Maritime portfolio.
- Develop integrated marketing plans aligned to commercial and event objectives.
- Drive visitor registration, attendance, engagement and retention.
- Identify opportunities to grow new audience segments and markets.
- Build customer journeys across the entire attendee lifecycle.
- Campaign Management
- Plan and execute multi-channel campaigns including: Email marketing
- Organic and paid social
- Website optimisation
- Content marketing
- Partnerships
- Media
- Paid digital channels
- Ensure campaigns are delivered on time and within budget.
- Continually optimise campaigns using performance data.
- Customer Insight
- Use customer insight and data to inform campaign strategy.
- Develop audience segmentation and targeting strategies.
- Analyse attendee behaviour and conversion performance.
- Recommend improvements to increase ROI and customer experience.
- Performance & Analytics
- Monitor campaign KPIs and report performance against objectives.
- Track registration trends, conversion rates, acquisition costs and channel effectiveness.
- Produce regular performance reports with actionable recommendations.
- Work with the Performance Marketing and Marketing Operations teams to improve campaign efficiency.
- Stakeholder Management
- Partner with Commercial teams to align visitor and exhibitor strategies.
- Work closely with colleagues in the wider team to develop compelling campaign messaging.
- Collaborate with central Digital, SEO, Automation and Analytics specialists.
- Build strong relationships with industry partners and associations to expand audience reach.
- Continuous Improvement
- Test new marketing approaches and channels.
- Champion best practice in attendee marketing.
- Share learnings across the wider marketing team.
- Contribute to the continuous improvement of marketing processes, technology and ways of working.
- Key Performance Indicators
- Visitor registration targets achieved
- Qualified attendee growth
- Attendance conversion rate
- Campaign ROICost per registration
- Email performance
- Website conversion rate
- Digital engagement metrics
- Customer acquisition and retention
- On-time campaign delivery
- Budget management
- Stakeholder satisfaction
Skills & Experience
- Essential
- 5+ years' experience in B2B marketing, event marketing or audience marketing.
- Proven experience delivering integrated marketing campaigns. Strong understanding of digital marketing channels and customer acquisition.
- Experience using marketing automation and CRM platforms.
- Excellent analytical skills with the ability to translate data into action.
- Strong project management and organisational skills.
- Outstanding written and verbal communication.
- Experience managing multiple campaigns simultaneously.
- Collaborative, proactive and commercially focused.
- Desirable
- Experience marketing exhibitions, conferences or live events.
- Experience marketing to maritime, logistics, supply chain or industrial sectors.
- Knowledge of customer segmentation and lifecycle marketing.
- Experience with Eloqua, IIRIS, Core, Google Analytics and Power BI.
- Experience working across international markets.
- Behaviours
- Customer obsessed
- Commercially minded
- Curious and insight-driven
- Collaborative
- Agile and adaptable
- Accountable
- Results focused
- Continuous learner
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone.
Here's some of what you can expect when you join us.
But don't just take our word for it - see what our colleagues have to say at Life At.
Informa. com
Our benefits include
- Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
- Broader impact: take up to four days per year to volunteer, with charity match funding available too
- Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on Linked In Learning.
- When it's time for the next step, we encourage and support internal job moves
- Time out: 25 days annual leave, rising to 27 days after two years, pl
- #J-18808-Ljbffr
Attendee Marketing Manager in London employer: Informagroupplc
At Informagroupplc, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. Our commitment to employee growth is evident through continuous learning opportunities and the chance to work with cutting-edge AI technologies in a dynamic academic environment. Join us in our mission to drive meaningful change in the publishing industry while enjoying a supportive atmosphere that values your contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Attendee Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Informagroupplc and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Informagroupplc are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Informagroupplc on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Attendee Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Informagroupplc. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Informagroupplc:Show us that you’ve done your homework! In your application, briefly mention what you admire about Informagroupplc’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Informagroupplc
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Informagroupplc will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Informagroupplc, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
