Attendee Marketing Manager

This role is based out of our London Blackfriars office

Attendee Marketing Manager - Maritime

We're looking for a commercially minded, data-driven Attendee Marketing Manager to lead visitor acquisition and audience growth across our Seatrade Maritime portfolio.

This role is responsible for developing and delivering integrated marketing campaigns that attract high-quality audiences, increase registration and attendance, and deliver measurable commercial results. Working closely with Commercial, Content, Product, PR, Digital Performance and Marketing Operations teams, you'll ensure every campaign is insight-led, customer-focused and optimised for performance.

This is an exciting opportunity to shape the growth of some of the world's leading maritime events while helping transform how marketing is delivered across the portfolio.

Key Responsibilities

• Audience Growth
  • Own attendee acquisition strategy across the Seatrade Maritime portfolio.
  • Develop integrated marketing plans aligned to commercial and event objectives.
  • Drive visitor registration, attendance, engagement and retention.
  • Identify opportunities to grow new audience segments and markets.
  • Build customer journeys across the entire attendee lifecycle.
• Campaign Management
  • Plan and execute multi-channel campaigns including: Email marketing
  • Organic and paid social
  • Website optimisation
  • Content marketing
  • Partnerships
  • Media
  • Paid digital channels
  • Ensure campaigns are delivered on time and within budget.
  • Continually optimise campaigns using performance data.
• Customer Insight
  • Use customer insight and data to inform campaign strategy.
  • Develop audience segmentation and targeting strategies.
  • Analyse attendee behaviour and conversion performance.
  • Recommend improvements to increase ROI and customer experience.
• Performance & Analytics
  • Monitor campaign KPIs and report performance against objectives.
  • Track registration trends, conversion rates, acquisition costs and channel effectiveness.
  • Produce regular performance reports with actionable recommendations.
  • Work with the Performance Marketing and Marketing Operations teams to improve campaign efficiency.
• Stakeholder Management
  • Partner with Commercial teams to align visitor and exhibitor strategies.
  • Work closely with colleagues in the wider team to develop compelling campaign messaging.
  • Collaborate with central Digital, SEO, Automation and Analytics specialists.
  • Build strong relationships with industry partners and associations to expand audience reach.
• Continuous Improvement
  • Test new marketing approaches and channels.
  • Champion best practice in attendee marketing.
  • Share learnings across the wider marketing team.
  • Contribute to the continuous improvement of marketing processes, technology and ways of working.

Key Performance Indicators

• Visitor registration targets achieved
• Qualified attendee growth
• Attendance conversion rate
• Campaign ROICost per registration
• Email performance
• Website conversion rate
• Digital engagement metrics
• Customer acquisition and retention
• On-time campaign delivery
• Budget management
• Stakeholder satisfaction

Skills & Experience

• Essential
  • 5+ years' experience in B2B marketing, event marketing or audience marketing.
  • Proven experience delivering integrated marketing campaigns.Strong understanding of digital marketing channels and customer acquisition.
  • Experience using marketing automation and CRM platforms.
  • Excellent analytical skills with the ability to translate data into action.
  • Strong project management and organisational skills.
  • Outstanding written and verbal communication.
  • Experience managing multiple campaigns simultaneously.
  • Collaborative, proactive and commercially focused.
• Desirable
  • Experience marketing exhibitions, conferences or live events.
  • Experience marketing to maritime, logistics, supply chain or industrial sectors.
  • Knowledge of customer segmentation and lifecycle marketing.
  • Experience with Eloqua, IIRIS, Core, Google Analytics and Power BI.
  • Experience working across international markets.
• Behaviours
  • Customer obsessed
  • Commercially minded
  • Curious and insight-driven
  • Collaborative
  • Agile and adaptable
  • Accountable
  • Results focused
  • Continuous learner

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here's some of what you can expect when you join us. But don't just take our word for it - see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, we encourage and support internal job moves
• Time out: 25 days annual leave, rising to 27 days after two years, pl

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