Key Responsibilities
- Go-To-Market Strategy & Product Marketing
- Lead comprehensive GTM marketing strategies for academic publishing products, ensuring alignment with organizational goals
- Define target markets, customer segments, and value propositions for new and existing products
- Collaborate with product management to effectively communicate product features and benefits to target audiences
- Customer Activation & Revenue Growth
- Own the end-to-end customer activation journey, engaging academic institutions, researchers, librarians, and consortia
- Develop strategies to build awareness, interest, and demand that drive adoption and maximize revenue potential
- Partner with customer success teams to ensure seamless onboarding and long-term retention
- Leverage data analytics to identify high-value segments and continuously refine monetization strategies
- Demand Generation & Campaign Management
- Design and execute multi-channel marketing campaigns (SEO, SEM, email, social media, content marketing) to drive product awareness and adoption
- Monitor campaign performance and optimize strategies using data-driven insights
- Market Intelligence
- Conduct market research to understand customer needs, industry trends, and competitive dynamics
- Develop competitive intelligence reports to identify opportunities and inform product development and GTM plans
- Strategic Leadership & Cross-Functional Collaboration
- Serve as key member of Commercial Senior Leadership Team (SLT), providing strategic input to achieve revenue targets
- Align marketing strategies with broader business objectives across sales, content, and operations
- Deliver actionable insights based on market trends, customer feedback, and campaign performance
- Communications & Thought Leadership
- Position the organization as a trusted partner through strategic external communications
- Create high-value thought leadership content (white papers, research reports, case studies) addressing key industry challenges
- Represent the organization at industry conferences and events
- Build relationships with media, influencers, and stakeholders to amplify the organization's voice
- Manage reputation proactively and promote customer success stories
- Team Leadership
- Build, mentor, and lead a high-performing GTM marketing and communications team
- Foster a culture of collaboration, innovation, and accountability
- Support the design of account and product-based marketing responsibilities across the GTM function
- Performance Management
- Establish KPIs to measure GTM strategy and campaign success
- Analyse performance data and provide regular reports with actionable recommendations to senior leadership
Deep and considerable experience in product marketing and communications, with extensive experience in a senior leadership position in a global organisation.
Demonstrated commercial acumen, able to tap into business strategy when decision making with a revenue and margin focused mindset.
Combines strong strategic thinking with the ability to plan for the mid to long term and deliver against objectives.
Proven ability to understand diverse customer groups, develop targeted value propositions, and tailor marketing approaches to maximize acquisition, retention, and expansion across different segments and geographies.
Demonstrates a high level of credibility and influence, effectively representing the business in discussions with stakeholders at all levels, including C-suite executives and external partners.
Practical and hands on experience with customers to provide valuable insight to inform marketing strategy.
Excellent communication skills with the ability to present and drive change with stakeholders at all levels of the business.
Exceptional leadership skills, demonstrated ability to inspire, motivate, and deve
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