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For Companies At a Glance
- Tasks: Drive brand visibility and engage audiences through creative marketing initiatives.
- Company: Join Informa Festivals, a leader in innovative B2B events and marketing intelligence.
- Benefits: Enjoy 25 days annual leave, flexible work options, and a supportive community.
- Why this job: Be part of a dynamic team shaping the future of FinTech marketing.
- Qualifications: Strong copywriting, social media skills, and a passion for creativity.
- Other info: Collaborate globally and access thousands of courses for personal growth.
The predicted salary is between 28800 - 43200 Ā£ per year.
Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world's most influential creative, technology and business festivals together. We're combining prestigious events like Cannes Lions, Black Hat, Money20/20, GDC, and London Tech Week with cuttingāedge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights. Our festivalāled approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa's international reach, we're shaping the next generation of business festivals.
This role is based in our 5 Howick Place office. We're looking for a creative Marketing Executive to join our FinTech Futures team. You'll drive brand visibility and audience engagement through targeted marketing initiatives, with a focus on client campaigns and social media management.
What You'll Do
- Client Marketing Services
- Execute campaigns for whitepapers, sponsored content, videos, webinars, and podcasts
- Ensure timely delivery by monitoring schedules and deadlines
- Craft customerāfocused messaging with compelling value propositions
- Create email campaigns using our design best practices and Tone of Voice principles
- Social Media Management
- Implement strategies to boost following, brand awareness, and website traffic
- Manage daily content creation and community engagement across all channels
- Promote client campaigns, news, analysis, and our awards portfolio
- Creative & Design Collaboration
- Partner with our designer to develop promotional assets
- Contribute to new templates and creative materials
- Maintain brand consistency across all marketing materials
- Additional Responsibilities
- Collaborate with media partners to maximize marketing reach
- Update the FinTech Futures website and awards platforms
- Support newsletter production with headlines and content
- Assist with annual industry awards events
- Help with audience segmentation and database management
Qualifications
- Google Analytics and SEO knowledge
- Strong copywriting skills and design awareness
- Excellent organisational abilities and attention to detail
- Proficiency with social media platforms
- Great communication skills and team collaboration
- Creativity and eagerness to learn
Preferred Experience
- B2B publishing/media background
- Financial services or technology sector knowledge
- Experience with email marketing platforms
Benefits
- Great community: a welcoming culture with ināperson and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
- Broader impact: take up to four days per year to volunteer, with charity match funding available too
- Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and onādemand access to thousands of courses on LinkedIn Learning. When it's time for the next step, we encourage and support internal job moves
- Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
- A flexible range of personal benefits to choose from, plus company funded private medical cover
- A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
- Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
- Recognition for great work, with global awards and kudos programmes
- As an international company, the chance to collaborate with teams around the world
We believe that great things happen when people connect faceātoāface. That's why we work ināperson with each other, or with customers and partners, three days a week or more. When you're not spending time together in one of our offices or other workplaces ā like at an Informa event ā you get the flexibility and support to work from home or remotely. We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone.
Equal Opportunities
If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer.
Privacy
See how Informa handles your personal data when you apply for a job here.
Marketing Executive, FinTech in London employer: Informa
Contact Detail:
Informa Recruiting Team
StudySmarter Expert Advice š¤«
We think this is how you could land Marketing Executive, FinTech in London
āØTip Number 1
Network like a pro! Attend industry events, webinars, and meetups to connect with people in the FinTech space. Donāt be shyāintroduce yourself and chat about your passion for marketing!
āØTip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns, social media strategies, and any creative projects. This will give potential employers a taste of what you can bring to their team.
āØTip Number 3
Follow up after interviews! A quick thank-you email can go a long way. Mention something specific from your conversation to remind them why youāre the perfect fit for the Marketing Executive role.
āØTip Number 4
Apply through our website! Itās the best way to ensure your application gets seen. Plus, youāll find all the latest opportunities tailored to your skills and interests right there.
We think you need these skills to ace Marketing Executive, FinTech in London
Some tips for your application š«”
Show Your Creative Side: As a Marketing Executive, creativity is key! Make sure your application reflects your unique style and ideas. Use engaging language and showcase any relevant projects or campaigns you've worked on.
Tailor Your Message: Donāt just send a generic application. Tailor your CV and cover letter to highlight how your skills align with the role. Mention specific experiences that relate to client marketing services and social media management.
Highlight Your Skills: We want to see your strong copywriting skills and knowledge of Google Analytics and SEO. Be sure to include these in your application, along with examples of how you've used them in past roles.
Apply Through Our Website: To make sure your application gets the attention it deserves, apply directly through our website. Itās the best way for us to keep track of your application and ensure youāre considered for the role!
How to prepare for a job interview at Informa
āØKnow Your FinTech Stuff
Make sure you brush up on the latest trends in the FinTech sector. Understand key players, recent innovations, and how they impact marketing strategies. This will show your passion for the industry and help you connect your ideas to their goals.
āØShowcase Your Creativity
Prepare examples of past marketing campaigns you've worked on, especially those that involved social media or client engagement. Be ready to discuss your creative process and how you can bring fresh ideas to their festival-led approach.
āØMaster the Art of Communication
Since this role involves collaboration with designers and media partners, practice articulating your thoughts clearly. Think about how you can convey complex ideas simply and effectively, as this will be crucial in your day-to-day tasks.
āØAsk Insightful Questions
Prepare thoughtful questions about their marketing strategies and upcoming events. This not only shows your interest but also gives you a chance to demonstrate your knowledge of B2B events and how you can contribute to their success.
