At a Glance
- Tasks: Lead delegate sales strategy for prestigious global events like Cannes Lions.
- Company: Join Informa Festivals, a leader in innovative B2B events.
- Benefits: Enjoy 25 days annual leave, flexible work options, and career development opportunities.
- Why this job: Make an impact in the creative industry while building strong relationships globally.
- Qualifications: Proven sales experience and excellent communication skills required.
- Other info: Be part of a diverse, inclusive culture with global collaboration opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world's most influential creative, technology and business festivals together. We’re combining prestigious events like Cannes Lions, Black Hat, Money20/20, GDC, and London Tech Week with cutting‑edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights. Our festival‑led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa's international reach, we're shaping the next generation of business festivals.
Key Accountabilities
- Responsible for delivering against, or exceeding, stretching annual revenue targets.
- Assisting the creation and delivery of the Delegate Sales Strategy in close partnership with the Head of Marketing and Director of Commercial.
- Delivery of Delegate sales strategy across multiple pass types and regions, including achieving against a sales target.
- Ensuring consistent growth across the globe (with key target geographies).
- Responsible for gathering market intelligence and customer feedback, and reporting this back to the business consistently.
- Ownership and management of regional stakeholders and key customer relationships.
- Maintaining an inclusive, collaborative culture where high performance is recognised and inevitable.
- Board‑level performance reporting with emphasis on accurate forecasting from excellent pipeline management.
- Coaching and development of junior sales executives and management of overall team performance.
- Ensuring optimal marketing & sales processes and systems are maintained including clear ways of working and use of Salesforce.
- Responsible for being across market shifts and customer and competitor activity.
- Building and maintaining exceptional internal stakeholder and business partner relationships.
- Acting as a primary point of contact and brand ambassador for Lions (internally and externally) globally.
Qualifications
- Proven experience in delegate or ticket sales, experience in a B2B events environment a plus.
- Credible leader who can represent themselves, the brand and Ascential in market.
- Knowledge of the relevant market and ability to build strong stakeholder and customer relationships.
- Proven experience in maintaining a culture of collaboration, success and high performance in region.
- A sales process expert with excellent pipeline management capabilities and high proficiency in Salesforce.
- Consistent ability to excel across multiple revenue streams with different business models.
- Excellent communication skills – persuasive, confident and in control.
- Flexible & agile worker – must be willing to travel globally throughout the year.
Benefits
- Great community: a welcoming culture with in‑person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks.
- Broader impact: take up to four days per year to volunteer, with charity match funding available.
- Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on‑demand access to thousands of courses on LinkedIn Learning.
- Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
- A flexible range of personal benefits to choose from, plus company funded private medical cover.
- A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares.
- Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more.
- Recognition for great work, with global awards and kudos programmes.
- As an international company, the chance to collaborate with teams around the world.
We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.
If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence.
At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law.
Head of Delegate Sales - Cannes Lions employer: Informa
Contact Detail:
Informa Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Delegate Sales - Cannes Lions
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks at events or online. The more people you know, the better your chances of landing that Head of Delegate Sales role.
✨Tip Number 2
Show off your sales skills in interviews! Prepare to discuss your past successes and how you’ve smashed revenue targets. We want to see that you can bring in the big bucks!
✨Tip Number 3
Research the company inside out. Understand their festivals and what makes them tick. This will help you tailor your pitch and show that you’re genuinely interested in being part of the team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step!
We think you need these skills to ace Head of Delegate Sales - Cannes Lions
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see that you’re genuinely excited about the opportunity to lead delegate sales at Cannes Lions and how you can contribute to our innovative approach.
Tailor Your CV: Make sure your CV is tailored to highlight your relevant experience in delegate or ticket sales. We love seeing how your background aligns with our needs, so don’t be shy about showcasing your achievements in B2B events!
Be Clear and Concise: Keep your application clear and to the point. We appreciate well-structured applications that make it easy for us to see your skills and experiences. Avoid jargon and focus on what makes you a great fit for the role.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our culture and values.
How to prepare for a job interview at Informa
✨Know Your Numbers
As a candidate for the Head of Delegate Sales, you need to be ready to discuss your past sales achievements in detail. Prepare specific figures and examples that demonstrate how you've exceeded revenue targets in previous roles. This will show your potential employer that you can deliver results.
✨Understand the Market
Familiarise yourself with the B2B events landscape, especially around Cannes Lions and similar festivals. Research current trends, competitors, and customer preferences. Being able to speak knowledgeably about market shifts will impress your interviewers and show that you're proactive.
✨Showcase Your Leadership Style
Since this role involves coaching junior sales executives, be prepared to discuss your leadership approach. Share examples of how you've fostered a collaborative culture and driven high performance in your teams. This will highlight your ability to manage and inspire others.
✨Master Salesforce
Given the emphasis on pipeline management and sales processes, make sure you're comfortable discussing your experience with Salesforce. If you have specific examples of how you've used it to optimise sales strategies or improve forecasting accuracy, bring those to the table.