At a Glance
- Tasks: Lead account management and drive revenue growth for London Tech Week.
- Company: Informa Festivals is revolutionising B2B events with innovative tech and creative festivals.
- Benefits: Enjoy flexible working, 25+ days leave, and personal development opportunities.
- Other info: Diversity and inclusion are core values; all backgrounds are encouraged to apply.
- Why this job: Join a dynamic team shaping Europe's biggest tech event and make a real impact.
- Qualifications: Experience in event sales and strong relationship-building skills are essential.
The predicted salary is between 36000 - 60000 £ per year.
Event Sales - Account Director - London Tech Week
Event Sales - Account Director - London Tech Week
4 days ago Be among the first 25 applicants
Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world\'s most influential creative, technology and business festivals together. We’re combining prestigious brands like Cannes Lions, Black Hat, Money20/20 and London Tech Week with cutting-edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights. Our festival-led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa\'s international reach, we\'re shaping the next generation of business festivals.
Job Description
This vacancy requires 3 days per week at our Strand office and for every other Thursday to be based in 240 Blackfriars Road.
London Tech Week is the UK’s most influential, and fastest growing, tech event. Our purpose is to showcase and amplify the power of tech to enrich every aspect of our lives. Our content features big-hitting speakers – from the UK Prime Minister to the CEOs of tech giants to visionary innovators. Our expo floor brings tech to life and enables attendees to make connections which deliver lasting value.
The event has grown rapidly in recent years and we have a clear roadmap to continue this into 2025 and beyond. We are looking for an Account Manager who can support this by creating world-class content and recruiting superstar speakers in a fast-moving and exciting sector.
The company is committed to making a positive impact on the world through technology. Its events and digital media provide a platform for startups, scaleups and corporates to showcase their innovative solutions to the world\'s most pressing challenges.
The portfolio includes brands such as the flagship event London Tech Week, EQL:HER, Elevating Founders, Climate Leaders Forum, AI Leaders Forum and Tech Impact Awards. These brands bring together startups, scaleups, corporates, investors, policymakers, and thought leaders from all over the world to connect, learn, and collaborate.
We currently have a rare opportunity for an exceptional Account Director to join our sales team across London Tech Week.
This fast-paced role will require ambition, initiative, a strong commercial background, the ability to build relationships with senior industry and clients, the ability to effectively manage multiple competing priorities and excellent internal and external stakeholder management.
If you are passionate about building a better, more inclusive, digital world, are excited about setting the agenda of the biggest and most influential tech event in Europe and are keen to hit the ground running, we want to hear from you!
This role is responsible for driving increased revenue from a pool of identified key accounts through a mix of new business, growing and maintaining accounts.
Areas of Responsibility and Accountability
- Full customer account management, including negotiating contracts and agreements to maximize profit (not limited to)
- Operate as the lead point of contact for any and all matters specific to your accounts
- Build and maintain strong, long lasting customer relationships.
- Building and executing a retention and new business development strategy to grow and expand within new and existing customers including upsetting and cross-selling
- Achieving revenue targets, proactively responding to inbound inquiries and self-generated leads based on a deep market and product understanding
- Accurately positioning Informa Tech’s products, solutions and services as a solution for market and business challenges that meet the customers needs
- Reporting accurate forecasting and performance metrics to key internal and external stakeholders, highlighting revenue risks and opportunities
- Manage projects and engage in project management duties within customer relationships, working to carry out and deliver customer goals while meeting company goals
- Coordinate with colleagues working on the same account to ensure consistent service • Service multiple customers concurrently, meeting and exceeding deadlines
- Keep customer information/records up to date such as interactions, transactions, account plans and record on the Informa CRM system.
- Build a social media presence through social selling
- Liaise with colleagues to keep your knowledge of new and existing products, services and solutions up to date
- Share news and insight with all internal colleagues
- Proactively develop yourself, keep abreast of the changing landscape and have a personal development plan utilising the Informa Tech Sales Excellence Competencies
- Keep up to date with current market conditions and competitors\' products
- Attend key Informa and industry relevant competitor events
- Work on projects across the business as and when required
Qualifications
- Industry/Market Pillar Knowledge ~ Bespoke Consulting, Events, Digital Media or Marketing Services products. Experience required.
- Event AND high ticket Sponsorship sales is a MUST
- Sales Management experience in; coaching skills; ability to observe, evaluate, and give meaningful feedback
- Executing go to market sales plans and accurate forecasting
- Engaging at a senior level, building long lasting relationships, solutions selling with developed negotiation skills
- Working knowledge of Salesforce.com
- Data Analytical Skills – the ability to review data and information, draw conclusions and actionable takeaways.
- Commerciality/P&L Management
- Expertise in Sales Methodologies
- Project management
- Problem solving capability
Additional Information
Why work at Informa?
Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritize promotions internally.
- Freedom & Flexibility: Colleagues rate us highly for the flexibility and trust they receive, with most of us balancing time in the office with working remotely.
- Great Community: A welcoming culture with both in-person and online social events, our fantastic Walk the World charity day, and active diversity and inclusion networks.
- Broader Impact: Take up to four days per year to volunteer, with charity match funding also available.
- Career Opportunity: The opportunity to develop your career with bespoke training and learning, mentoring platforms, and on-demand access to thousands of courses on LinkedIn Learning. We support and encourage internal job moves when it’s time for the next step.
- Time Out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
- Personal Benefits: A flexible range of personal benefits to choose from, plus company-funded private medical cover.
- ShareMatch Scheme: Allows you to become an Informa shareholder with free matching shares.
- Strong Wellbeing Support: Through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps, and more.
- Recognition for Great Work: With global awards and kudos programs.
- International Collaboration: As an international company, you have the chance to collaborate with teams around the world.
To find out more please click our page -
We know that sometimes the \'perfect candidate\' doesn\'t exist, and that people can be put off applying for a job if they don\'t fit all the requirements. If you\'re excited about working for us and have most of the skills or experience we\'re looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.
See how Informa handles your personal data when you apply for a job here.
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Seniority level
Mid-Senior level
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Sales and Business DevelopmentIndustries
Events Services
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#J-18808-LjbffrEvent Sales - Account Director - London Tech Week employer: Informa
Informa Festivals is an exceptional employer, offering a dynamic and inclusive work culture that prioritises employee growth and flexibility. With a commitment to innovation in the B2B events sector, employees benefit from extensive training opportunities, a supportive community, and the chance to make a meaningful impact through technology. Located in the heart of London, team members enjoy a vibrant city atmosphere while collaborating with industry leaders at prestigious events like London Tech Week.
StudySmarter Expert Advice🤫
We think this is how you could land Event Sales - Account Director - London Tech Week
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Event Sales - Account Director - London Tech Week at Informa, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Informa. Tailor your message to explain why you’re drawn to them and how you can contribute as a Event Sales - Account Director - London Tech Week. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Event Sales - Account Director - London Tech Week
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Informa:When writing your cover letter, make sure to tailor your message specifically for Informa. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Informa
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Informa that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Informa that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Informa’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
