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- Tasks: Create innovative content marketing strategies for top B2B and B2C brands.
- Company: Join Informa TechTarget, a leader in tech marketing with a vibrant global community.
- Benefits: Enjoy competitive salary, career growth, and a commitment to diversity and sustainability.
- Why this job: Make an impact in the fast-paced tech industry while collaborating with experts.
- Qualifications: 7+ years in digital marketing strategy and strong client engagement skills required.
- Other info: Dynamic work environment with opportunities for professional development and thought leadership.
The predicted salary is between 36000 - 60000 £ per year.
Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space? At Informa TechTarget, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to world-shaping innovations. You’ll apply your energy and intellect to helping clients be faster to market and faster to revenue.
We’re a vibrant community of world-class practitioners – over 2000 colleagues strong – with offices in 19 locations around the world. We’re traded on Nasdaq and also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research.
About Informa TechTarget: Informa TechTarget informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI. With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets.
Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices. Visit informatechtarget.com and follow us on LinkedIn.
This role is based in our 240 Blackfriars office. Informa TechTarget Studio, operating within the Brand and Content Group, is seeking a Senior Strategist to deliver best-in-class content marketing strategies for some of the world’s largest B2B and B2C brands across financial services, healthcare, technology, and lifestyle industries.
We’re looking for a strategic thinker and cross-functional collaborator with strong digital marketing skills who is well-versed in research methods. You’ll be entrepreneurial in spirit and passionate about elevating the content marketing industry, bringing fresh perspectives to conversations about content’s role in brand and demand strategies, ROI, distribution, and creativity. The ideal candidate is resourceful, adaptable, and thrives in fast-paced environments.
You’ll possess strong client intuition and work collaboratively with internal and client teams to develop high-performing, creative strategies that provide clear roadmaps for ongoing content marketing success.
What You’ll Do:- Drive Growth Through Strategic Thinking
- Participate in new business and presales discussions with prospective clients
- Help define strategic needs and articulate value alongside business development and senior team members
- Identify opportunities to deepen client relationships and support business development initiatives
- Act as key point of contact for day-to-day client interactions on strategic projects
- Support cross-functional teams in delivering strategic solutions aligned with client goals and timelines
- Develop and maintain strong working relationships with mid-level client stakeholders
- Proactively identify operational and marketing challenges within projects
- Contribute to developing scalable, practical solutions in collaboration with peers and senior stakeholders
- Apply established content strategy frameworks and measurement models across projects
- Contribute to thought leadership by supporting development of presentations, internal strategy resources, and client-facing materials
- Support planning and facilitation of strategic workshops and internal alignment sessions
- Contribute to continuous refinement of internal strategic practices
- Actively participate in team development by learning from senior strategists
- Share knowledge with peers and contribute to a culture of strategic growth and excellence
- Support commercial growth through contributions to proposals, presentations, and strategic insights
- Bachelor's degree in marketing, business, or related field preferred
- 7+ years' experience in senior strategy roles within digital marketing, media, or agency environments
- Strong knowledge of local and regional market dynamics within EMEA, including cultural nuance, channel preferences, and buyer behaviour
- Proven experience in B2B content marketing with understanding of complex buyer journeys, stakeholder mapping, and value-based messaging
- Demonstrated leadership in high-stakes strategy work for enterprise-level B2B and B2C clients
- Familiarity with technology sector or related industries preferred
- Deep commercial acumen with record of growing client portfolios
- Ability to design and conduct research (qualitative and quantitative)
- Advanced expertise in leveraging insights and analytics
- Sophisticated understanding of audience segmentation and content customisation
- Advanced proficiency with analytics, research, and insight tools (Sparktoro, Screaming Frog, SEMrush, Google Analytics, BuzzSumo)
- Mastery in Keynote/PowerPoint; familiarity with modern workflow platforms and team enablement systems
- Highly motivated by business growth and results
- Respected for integrity and ability
Senior Strategist - Content Marketing employer: Informa TechTarget
Contact Detail:
Informa TechTarget Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Strategist - Content Marketing
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is your chance to shine and demonstrate how you can bring value to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your responses to show how your experience aligns with their goals, especially in content marketing strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Senior Strategist - Content Marketing
Some tips for your application 🫡
Show Your Strategic Thinking: When writing your application, make sure to highlight your strategic thinking skills. We want to see how you can apply your experience to drive growth and solve complex challenges in content marketing.
Tailor Your Experience: Don’t just send a generic application! Tailor your experience to match the job description. We’re looking for someone who understands B2B content marketing and can demonstrate their knowledge of market dynamics.
Be Creative and Engaging: Your written application is your first chance to impress us, so make it engaging! Use a creative tone that reflects your personality while still being professional. Show us how you can elevate the content marketing industry.
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right people!
How to prepare for a job interview at Informa TechTarget
✨Know Your Stuff
Before the interview, dive deep into Informa TechTarget's mission and values. Familiarise yourself with their content marketing strategies and recent projects. This will not only show your genuine interest but also help you articulate how your experience aligns with their goals.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of how you've driven growth through strategic thinking in past roles. Be ready to explain your thought process and the impact of your strategies on client relationships and business development.
✨Engage with Questions
Interviews are a two-way street! Prepare insightful questions about the team dynamics, current challenges they face in content marketing, and how they measure success. This demonstrates your proactive mindset and eagerness to contribute.
✨Highlight Your Adaptability
Given the fast-paced environment at Informa TechTarget, be prepared to share instances where you've successfully adapted to change or solved complex challenges. Emphasise your resourcefulness and ability to thrive under pressure.
