Senior Analyst

Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space? At Informa TechTarget, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to world-shaping innovations. You’ll apply your energy and intellect to helping clients be faster to market and faster to revenue.

We’re a vibrant community of world-class practitioners – over 2000 colleagues strong – with offices in 19 locations around the world. We’re traded on Nasdaq and also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research in the FTSE 100.

The Senior Analyst will deliver market intelligence on consumer electronics and IoT, focusing on wearable technology, smart personal audio devices, and the connected ecosystem across EMEA and North America. This role combines analytical expertise, independent insight ownership, and client engagement. The ideal candidate will work independently while collaborating with the team leader to shape research priorities, deliverables, and client interactions. The role also requires flexibility to work with global teams and clients across different time zones.

• Market Intelligence Collection and Reporting

• Evaluate product strategies and go-to-market strategies of leading consumer IoT manufacturers.
• Conduct ongoing primary research through interviews with manufacturers, distributors, and retailers.
• Develop and maintain a robust network of industry contacts across the wearable and IoT value chain.
• Work closely with data analyst teams to combine primary research findings with secondary data sources.
• Contribute to quarterly market trackers and forecast reports.

• Take ownership of vendor sell-in shipment data and market models.
• Validate data quality, identify risks, and address gaps or inconsistencies.
• Translate complex datasets into actionable insights.
• Provide evidence-based recommendations by synthesising data, vendor strategies, and competitive analysis.

• Act as key contact for regional client communication regarding insights and data-related inquiries.
• Lead client engagements, including briefings, Q&A sessions, and discussions.
• Anticipate client needs and proactively deliver actionable insights.
• Collaborate effectively with clients and team members across multiple time zones.

• Contribute to developing new research initiatives on wearable technology and IoT market dynamics.
• Support PR, blogs, and marketing activities to promote research insights.
• Collaborate with the sales team to ensure client requests and research needs are met promptly.

• Quality and accuracy of market intelligence
• On-time delivery of research products
• Client satisfaction and retention

This role requires occasional travel in different regions to attend industry events, meet with contacts, and conduct in-person research.

• Required Skills and Qualifications

• 5 years in market analysis, consulting, research, or a related analytical role.
• Experience in consumer electronics, technology markets, or IoT is highly desirable.

• Strong written and verbal communication skills.
• Confident in handling client questions and managing expectations independently.

• Proven ability to interpret complex datasets and market models.
• High attention to detail and a sense of ownership over analytical outputs.

• Strong understanding of Western market dynamics and business practices.

• Familiarity with AI, consumer IoT, or platform-based business models.
• Exposure to global datasets or multi-country market analysis.

Informa TechTarget is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.