At a Glance
- Tasks: Execute dynamic marketing campaigns across digital and offline channels to engage audiences.
- Company: Join a vibrant team at Informa, fostering creativity and collaboration.
- Benefits: Enjoy 25 days annual leave, flexible working, and opportunities for personal development.
- Why this job: Make an impact in a role that blends creativity with data-driven marketing strategies.
- Qualifications: 1-2 years in marketing, creative mindset, and familiarity with analytics tools.
- Other info: Experience a supportive culture with social events and global collaboration opportunities.
The predicted salary is between 28800 - 43200 £ per year.
This role is based in our 240 Blackfriars London office. Execute comprehensive marketing plans and campaigns across various channels (digital and offline). Coordinate with creative and related teams to implement content strategies that engage audiences. Manage marketing materials and ensure timely delivery within budget. Use data and analytics to optimize targeting, segmentation and performance of campaigns. Build and maintain long-term relationships with partners, media, and content providers. Oversee multi-channel marketing execution, including digital advertising, PPC, SEO, email marketing, and social media. Track campaign performance, providing insights and recommendations for continuous improvement. Ensure that all campaigns align with acquisition, engagement, retention, and brand awareness goals.
This role is based in London and will require you to be in the office three days a week.
Qualifications
- 1-2 years’ experience in a marketing role
- Familiarity with CMS platforms and basic analytics tools
- Creative mindset with attention to detail
- Basic knowledge of marketing automation platforms
- Understanding of audience targeting concepts
- Experience of Eloqua ideal, but not essential
We believe that great things happen when people connect face-to-face. That’s why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely. We work hard to make sure life at Informa is rewarding, supportive and enjoyable for everyone.
Benefits
- Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks.
- Broader impact: take up to four days per year to volunteer, with charity match funding available too.
- Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
- Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning.
- A flexible range of personal benefits to choose from, plus company funded private medical cover.
- A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares.
- Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more.
- Recognition for great work, with global awards and kudos programmes.
- As an international company, the chance to collaborate and meet with teams around the world.
We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.
If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence.
At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law.
Senior Marketing Associate employer: informa PLC
Contact Detail:
informa PLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Associate
✨Tip Number 1
Network like a pro! Get out there and connect with people in the marketing field. Attend events, join online forums, or even hit up LinkedIn to find folks who work at Informa or similar companies. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and projects. Use data and analytics to showcase your impact. When you apply through our website, make sure to include links to your work so we can see what you bring to the table.
✨Tip Number 3
Prepare for the interview like it’s the Super Bowl! Research Informa’s marketing strategies and think about how you can contribute. Be ready to discuss how you’ve used data to optimise campaigns in the past. We love candidates who can back up their claims with real examples!
✨Tip Number 4
Follow up after your interview! A quick thank-you email can go a long way. Mention something specific from your conversation to remind us of your enthusiasm and fit for the role. It shows you’re genuinely interested and keeps you top of mind as we make our decision.
We think you need these skills to ace Senior Marketing Associate
Some tips for your application 🫡
Show Your Creative Side: When you're crafting your application, let your creativity shine through! Use engaging language and examples that showcase your marketing flair. We want to see how you can think outside the box and bring fresh ideas to the table.
Tailor Your Application: Make sure to customise your CV and cover letter for this role. Highlight your relevant experience in digital and offline marketing, and don’t forget to mention any familiarity with CMS platforms or analytics tools. We love seeing how your background aligns with what we’re looking for!
Be Data-Driven: Since this role involves optimising campaigns using data, it’s a good idea to include any experience you have with analytics. Share specific examples of how you've used data to improve marketing performance in the past. We appreciate candidates who can back up their strategies with solid insights!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company culture and values!
How to prepare for a job interview at informa PLC
✨Know Your Marketing Channels
Make sure you’re well-versed in the various marketing channels mentioned in the job description. Brush up on your knowledge of digital advertising, PPC, SEO, email marketing, and social media strategies. Being able to discuss how you’ve used these channels effectively in past roles will show that you’re ready to hit the ground running.
✨Showcase Your Analytical Skills
Since data and analytics play a big role in this position, prepare to discuss how you’ve used analytics tools in your previous roles. Bring examples of how you’ve optimised campaigns based on data insights. This will demonstrate your ability to make data-driven decisions and improve campaign performance.
✨Demonstrate Your Creative Mindset
This role requires a creative approach to content strategies. Think of specific examples where your creativity made a difference in a campaign. Whether it was a unique social media post or an innovative email marketing strategy, be ready to share your ideas and how they engaged audiences.
✨Build Rapport with Interviewers
Remember, they’re looking for someone who can build long-term relationships. Use the interview as an opportunity to connect with your interviewers. Ask them about their experiences at the company and share your enthusiasm for collaboration. A friendly, engaging attitude can go a long way in making a positive impression.