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- Tasks: Lead marketing campaigns to attract attendees for exciting global events.
- Company: Dynamic global event management company with a focus on innovation.
- Benefits: Hybrid work environment, strong wellbeing benefits, and career development opportunities.
- Why this job: Make a real impact in the events industry while enhancing your marketing skills.
- Qualifications: Experience in event marketing and excellent copywriting skills required.
- Other info: Collaborative team culture with opportunities for strategic growth.
The predicted salary is between 36000 - 60000 £ per year.
A global event management company seeks a Senior Attendee Marketing Executive to lead attendee acquisition campaigns for its licensing events. This role focuses on developing marketing strategies, managing social media engagement, and optimizing customer journeys to enhance event attendance.
Ideal candidates will have proven experience in event marketing, excellent copywriting skills, and the ability to work strategically across channels. The position offers a hybrid work environment and strong benefits for employee wellbeing.
Senior Attendee Marketing Strategist employer: informa PLC
Contact Detail:
informa PLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Attendee Marketing Strategist
✨Tip Number 1
Network like a pro! Reach out to industry contacts and attend relevant events to make connections. We all know that sometimes it’s not just what you know, but who you know that can land you that dream role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns and social media strategies. This is your chance to demonstrate how you can drive attendee acquisition and enhance event attendance.
✨Tip Number 3
Prepare for interviews by researching the company and its events. We want you to be able to discuss how your experience aligns with their goals and how you can optimise customer journeys effectively.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Senior Attendee Marketing Strategist
Some tips for your application 🫡
Show Off Your Experience: Make sure to highlight your proven experience in event marketing. We want to see how you've successfully led campaigns in the past, so don’t hold back on those achievements!
Craft Compelling Copy: Since excellent copywriting skills are a must, take the time to showcase your writing prowess. Use engaging language and clear messaging that reflects your understanding of attendee acquisition.
Be Strategic: We’re looking for someone who can think strategically across channels. In your application, demonstrate how you’ve developed marketing strategies that have optimised customer journeys and boosted attendance.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity.
How to prepare for a job interview at informa PLC
✨Know Your Audience
Before the interview, research the company’s past events and their target audience. Understanding who they cater to will help you tailor your responses and demonstrate your knowledge of attendee marketing strategies.
✨Showcase Your Copywriting Skills
Prepare examples of your best copywriting work that have successfully driven engagement or attendance in previous campaigns. Be ready to discuss how your writing can resonate with different audiences and enhance customer journeys.
✨Be Ready to Discuss Multi-Channel Strategies
Since the role involves working strategically across channels, come prepared with specific examples of how you've integrated various marketing channels in past campaigns. Highlight your experience with social media engagement and how it contributed to event success.
✨Emphasise Adaptability in a Hybrid Environment
With the position offering a hybrid work environment, be sure to express your adaptability and how you manage tasks both remotely and in-person. Share any experiences that showcase your ability to thrive in flexible work settings.
