Sales Development Representative - Cannes Lions

Overview

You\’ll be providing a full-service sales approach, working from initial prospect identification through qualification, discovery calls, and handoff to closers. We are looking for an ambitious business developer with an eye for creativity and new ideas who wants to work with the world\’s most impressive potential clients to uncover opportunities and generate qualified meetings in an organised and high-quality manner.

Responsibilities

• Use the world-class Cannes Lions brand to drive new business development by conducting outbound calls, sending emails, qualifying leads, taking discovery notes, drafting proposals, creating sales presentations, and developing targeted prospecting campaigns
• Coordinate prospecting and researching activities to support new client acquisition
• Liaise with internal LIONS teams, including retention, marketing, content, operations, awards & finance to develop holistic pitches
• Prepare compelling sales decks and other sales assets for use across the New Business team
• Maintain accurate lead, prospect, pipeline, and activity information in Salesforce and assist the team with reporting and tracking
• Provide on-site operational support during the Cannes Lions Festival period, including direct liaison with prospects and potential clients, onsite meetings and networking
• Willing and able to travel for necessary networking events, industry conferences, and team offsites
• Responsible for achieving the designated performance targets including qualified meetings set, pipeline generation, and new business KPIs
• This list is not exhaustive and there may be other activities you are required to deliver

Successful candidates will have a year or more experience in either a sales development, outbound prospecting, or relevant industry environment and are motivated by a fast-paced and autonomous role, but we\’re open to all applicants with a passion for Creativity. Our excellent team will arm you with the training and support you need to be successful in pipeline generation. Key attributes for success in this position include top-tier prospecting and lead qualification skills, excellent written and verbal communication, curiosity to learn about the creative & marketing industry, and the ability to consistently meet or exceed outreach and meeting targets.

• Interest and/or experience in the advertising, tech and creative industries
• Excellent literacy and numeric skills required
• Confident verbal communications skills
• Computer literate, use of Microsoft Suite and internal CRM will be required
• 1+ years\’ experience in sponsorship or digital media sales
• Evidence of demonstrable success and growth

Second language skills are not required, although French and/or Spanish would be of significant added value.

About the Company and Role

Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world\’s most influential creative, technology and business festivals together. We\’re combining prestigious events like Cannes Lions, Black Hat, Money20/20, GDC, and London Tech Week with cutting-edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights. Our festival-led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa\’s international reach, we\’re shaping the next generation of business festivals. The LIONS brand is synonymous with Cannes Lions, The International Festival of Creativity—the definitive meeting place for the global creative communications and advertising community. Cannes Lions has unparalleled global brand recognition and works directly with prospects year-round on bringing their ideas to life at the festival. Our team supports global advertising and creativity clients and drives new business revenue consistently against our events product portfolio. You will identify and qualify new business opportunities to build the sales pipeline in partnership with the new business team.

We believe that great things happen when people connect face-to-face. We work in-person with each other, or with customers and partners, three days a week or more. When you\’re not spending time together in one of our offices or at an Informa event, you have the flexibility to work from home or remotely. We strive to make Life at Informa rewarding, supportive and enjoyable for everyone.

Benefits (Examples)

• Great community: a welcoming culture with in-person and online social events, charitable activities, and diversity and inclusion networks
• Broader impact: up to four days per year to volunteer, with charity match funding
• Career opportunity: bespoke training and learning, mentoring platforms, and access to thousands of courses on LinkedIn Learning
• Time off: 25 days annual leave, rising to 27 days, plus birthday leave and flexible work options
• Private medical cover and a range of personal benefits
• ShareMatch scheme to become an Informa shareholder
• Wellbeing support, including employee assistance programs and health resources
• Recognition through global awards and kudos programs
• International collaboration opportunities across teams