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- Tasks: Drive sponsorship sales for exciting regional Lions events and create compelling proposals.
- Company: Join Informa Festivals, a leader in innovative B2B events and part of the FTSE 100.
- Benefits: Enjoy flexible working, generous leave, and opportunities for personal development.
- Why this job: Be part of a dynamic team shaping the future of creativity and business festivals.
- Qualifications: Experience in B2B sponsorship or event sales is preferred; knowledge of creative marketing is a plus.
- Other info: We value energy and ambition over a checklist of skills; all backgrounds are welcome.
The predicted salary is between 36000 - 60000 £ per year.
- Full-time
Company Description
Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world\’s most influential creative, technology and business festivals together. We’re combining prestigious events like Cannes Lions, Black Hat, Money20/20, GDC, and London Tech Week with cutting-edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights. Our festival-led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa\’s international reach, we\’re shaping the next generation of business festivals. We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100 who are #3 in Glassdoor\’s Best Places to Work 2025 UK list.
The LIONS brand is probably most synonymous with Cannes Lions, The International Festival of Creativity, the definitive meeting place for the global creative communications and advertising community. It’s five days of inspiration, aspiration, unlimited magic and potential. The Festival has been championing creative excellence since 1954 with the goal of providing a global destination and the definitive benchmark for creativity that drives progress.
LIONS is going through an exciting time as it’s recently repositioned as The Home of Creativity, supporting those in the business of creativity at every step of their journeys with an extended portfolio of new advisory, learning and intelligence services. Our purpose is to drive progress through creativity for an incredibly diverse and talented global creative community.
You will join a team of change makers. The team’s purpose is to champion change to create the most powerful global creative community and drive growth for the brand.
Job Description
Location – UK, London
We are looking for a Commercial Partnerships Manager to drive the sponsorship sales in relation to Lions Regional Events. This role provides the dynamic opportunity to work across a suite of regional Lions events – including brands such as Cannes Lions, Contagious, and the Effies.
You will report into the Commercial Director of Lions Events and have the opportunity to work on a variety of commercial projects across the year.
Key accountabilities
Responsible for driving quarterly sponsorship revenue against Lions events
Responsible for developing compelling sales proposals and bespoke product solutions for clients
Develop a sales outreach strategy in partnership with our marketing & sales team
Maintain retention relationships and drive outbound new business conversations with new clients
Manage sponsorships sales and delivery process end-to-end, in partnerships with our operations team
Report and forecast on revenue trends – incoming & forecasted on a weekly, quarterly, and annual basis
Accurate tracking of new business pipeline
Partner with finance for any payment queries to ensure seamless transactions
Building relationships with key clients, encouraging upsells and repeat business
Supporting onsite delivery of Cannes Lions 2026, utilising this moment for future lead generation
Supporting ad hoc commercial projects as needed
Qualifications
Proven experience in B2B Sponsorship Sales or Event Sales
Knowledge of the creative marketing industry is a plus
Experience in a commercial environment is a plus
Additional Information
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com
Our benefits include:
• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world
We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application. At Informa, you\’ll find inclusive experiences and environments where all perspectives and backgrounds are welcomed.
As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. See how Informa handles your personal data when you apply for a job here
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Partnerships Manager - LIONS Events, Regional employer: informa PLC
Contact Detail:
informa PLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Partnerships Manager - LIONS Events, Regional
✨Tip Number 1
Familiarise yourself with the key events under the LIONS brand, such as Cannes Lions and the Effies. Understanding the unique aspects of these festivals will help you speak confidently about how you can contribute to their success during interviews.
✨Tip Number 2
Network within the creative marketing industry by attending relevant events or joining online forums. Building relationships with professionals in this space can provide valuable insights and potentially lead to referrals for the Partnerships Manager role.
✨Tip Number 3
Prepare to discuss your previous experience in B2B sponsorship sales or event sales in detail. Be ready to share specific examples of how you've successfully driven revenue and built client relationships, as this will demonstrate your capability for the role.
✨Tip Number 4
Research Informa's company culture and values, particularly their commitment to diversity and inclusion. Being able to articulate how your personal values align with theirs can set you apart as a candidate who fits well within their team.
We think you need these skills to ace Partnerships Manager - LIONS Events, Regional
Some tips for your application 🫡
Understand the Role: Before you start writing, make sure you fully understand the responsibilities and qualifications for the Partnerships Manager position. Tailor your application to highlight how your experience aligns with their needs.
Craft a Compelling Cover Letter: Your cover letter should not only express your enthusiasm for the role but also demonstrate your understanding of the creative marketing industry. Mention specific experiences that showcase your B2B sponsorship sales skills and how they relate to the events they manage.
Highlight Relevant Experience: In your CV, focus on your proven experience in B2B sponsorship or event sales. Use quantifiable achievements to illustrate your success in driving revenue and building client relationships, as these are key aspects of the job.
Showcase Your Soft Skills: The role requires strong interpersonal skills and the ability to work collaboratively. Make sure to include examples of how you've successfully worked in teams, managed client relationships, and driven projects to completion.
How to prepare for a job interview at informa PLC
✨Know Your Audience
Familiarise yourself with the LIONS brand and its events, especially Cannes Lions. Understanding their mission to drive creativity and innovation will help you align your answers with their values during the interview.
✨Showcase Your Sales Skills
Prepare to discuss your experience in B2B sponsorship or event sales. Be ready to share specific examples of how you've successfully driven revenue and built client relationships in previous roles.
✨Demonstrate Industry Knowledge
Brush up on current trends in the creative marketing industry. Being able to speak knowledgeably about recent developments will show that you're engaged and passionate about the field.
✨Prepare Questions
Have insightful questions ready for your interviewers. This could include inquiries about their upcoming events or how they measure success in sponsorship sales. It shows your interest and helps you gauge if the role is right for you.
