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For Companies At a Glance
- Tasks: Drive exciting paid digital marketing campaigns for top industry events.
- Company: Join Informa Markets, a global leader in event organisation and digital platforms.
- Benefits: Enjoy flexible working, 25+ days leave, and comprehensive health support.
- Why this job: Make an impact in B2B marketing while collaborating with dynamic teams.
- Qualifications: 2-3 years in paid digital marketing with strong analytical skills.
- Other info: Be part of a vibrant community with great career growth opportunities.
The predicted salary is between 30000 - 42000 £ per year.
Job Description
This role is based in our 240 Blackfriars office
We are seeking a talented Paid Digital Marketing Executive to join our dynamic team, supporting the Seatrade Cruise, Decorex, and kbb brands within Informa Markets. This role offers an exciting opportunity to drive paid digital marketing campaigns across a number of first-in-class, industry-leading events
Reporting to the Group Digital Marketing Manager, the Paid Marketing Executive will be responsible for managing the end-to-end process of all paid digital marketing activity across campaigns that drive lead generation, brand awareness, and revenue growth across these specialist markets.
Key Responsibilities
Campaign Management
Brand Support
Data & Analytics
Strategic Development
Qualifications
Additional Information
We believe that great things happen when people connect face-to-face. That\’s why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at
Our benefits include:
We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.
If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you\’ll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job .
Paid Digital Marketing Executive employer: informa PLC
Contact Detail:
informa PLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Digital Marketing Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous digital marketing campaigns. This will give you an edge during interviews and help us see how you can contribute to our team.
✨Tip Number 3
Prepare for interviews by researching our brands and understanding their unique market needs. Tailor your answers to show how your experience aligns with our goals at Informa Markets.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our awesome team.
We think you need these skills to ace Paid Digital Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Paid Digital Marketing Executive role. Highlight your experience with Google Ads, Meta Business Manager, and LinkedIn Campaign Manager, as well as any relevant B2B marketing experience. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing and how you can contribute to our brands like Seatrade Cruise and Decorex. Keep it engaging and personal – we love a bit of personality!
Showcase Your Analytical Skills: Since this role involves a lot of data analysis, make sure to mention your experience with analytics tools and reporting. Share specific examples of how you've used data to drive campaign success in the past. We’re all about data-driven decisions here at StudySmarter!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get to know you better. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at informa PLC
✨Know Your Platforms
Make sure you’re well-versed in the digital marketing platforms mentioned in the job description, like Google Ads, Meta Business Manager, and LinkedIn Campaign Manager. Brush up on your knowledge of how these platforms work, their features, and any recent updates or trends that could impact your campaigns.
✨Showcase Your Analytical Skills
Prepare to discuss your experience with analytics tools like Google Analytics. Be ready to share specific examples of how you've used data to optimise campaigns, improve ROI, and make informed decisions. Highlight any A/B testing initiatives you've led and the results they yielded.
✨Understand the Brands
Research Seatrade Cruise, Decorex, and kbb to understand their unique market needs and target audiences. Think about how you can tailor paid marketing strategies to resonate with each brand's specific audience segments. This will show your potential employer that you’re proactive and genuinely interested in their business.
✨Prepare for Collaboration
Since this role involves working closely with various internal stakeholders, be prepared to discuss your experience in collaborative environments. Share examples of how you've successfully worked with teams to develop ad copy, creative assets, and campaign strategies. Emphasise your communication skills and ability to manage multiple priorities.
