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- Tasks: Join our team as a Marketing Assistant, focusing on PPC and Display campaigns.
- Company: Informa is a leading global academic publishing and events business, listed on the FTSE 100.
- Benefits: Enjoy flexible work culture, 25 days leave, and company-funded medical insurance.
- Why this job: Gain hands-on experience in digital marketing while contributing to impactful projects.
- Qualifications: Previous Google Ads knowledge is a plus; strong analytical skills are essential.
- Other info: This is a 9-month maternity cover role with opportunities for growth.
The predicted salary is between 24500 - 35500 £ per year.
Marketing Assistant, PPC & Display (maternity cover)
- Full-time
Informa is a leading academic publishing, business intelligence, knowledge, and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.
Taylor & Francis is one of the world’s largest publishers of high-quality, peer-reviewed scholarly journals, books, e-books, and reference works. We empower learners, thinkers, and doers with trusted knowledge that advances research and enriches lives. We bring together diverse people, ideas, and opinions to validate and publish the experts, theories, and truths that matter. And we’ve been doing this in an unbroken arc since 1798.
Our purpose is to foster human progress through knowledge. We believe that encouraging and examining different ideas and voices is essential for inclusion in our publications. This requires open minds, robust debate, and the courage to defend perspectives that stand up to scrutiny, even if they conflict with personal beliefs or values. This is how we find the best version of the truth and foster human progress. If you agree, we’d love to hear from you.
We have an immediate opportunity for a Marketing Assistant to join our Performance Marketing team on a 9-month maternity cover basis.
The Marketing Assistant will work with the internal PPC & Display team to support the delivery of a key area within the business, including tactical implementation and delivery. The team focuses on delivering excellence through PPC account optimization, data analysis, and building relationships with suppliers (e.g., Google) and marketing planners.
Reporting to the Paid Search Marketing Manager, you will support the planning, delivery, and reporting of brand-aligned, ROI-maximized, effective Google Ads marketing activities.
The role sits within the Digital Delivery, Societies, and Propositions Group and has a global remit, covering all regions.
What you will be doing:
- Build and implement new Google Ads campaigns and accounts according to briefs
- Create new ad copy
- Report on ad copy and landing page A/B testing performance
- Support planners in achieving their business targets
- Conduct research aligned with marketing briefs
- Monitor PPC campaign results and spend against budgets and targets
- Monitor competitor activity and identify new opportunities
- Make recommendations to improve performance and efficiency
- Identify performance issues
- Liaise with compliance to ensure ad copy adheres to platform regulations
- Make relevant keyword and bid adjustments
This role is suitable for someone passionate about digital marketing, eager to develop their knowledge, especially in PPC.
What we are looking for:
- Previous knowledge and experience of Google Ads (desirable)
- An interest in PPC and performance marketing
- Strong numerical and analytical skills, comfortable with data (e.g., GA4)
- Experience using Excel and presenting data
- Excellent time-management and prioritization skills
- Eagerness to learn and show initiative
Please note: You must have the right to work in the UK. The successful candidate should live within commuting distance of either our Blackfriars, London office or our Milton Park, Abingdon (Oxfordshire) office, with a minimum of 3 days in-person work per week.
Closing Date: Applications close on 19th August 2025. Please apply early as we will shortlist alongside advertising.
What we offer:
- A salary of approximately £30,500 per annum + 5% company bonus
- Flexible work culture promoting work/life balance
- 25 days annual leave plus your birthday off
- Additional discretionary days during the holiday season
- 4 paid volunteering days annually
- Company-funded private medical insurance
- Employee assistance program for well-being support
- Share Match plan
- Life assurance, optical, and medical care
Being Yourself at Taylor & Francis:
We encourage applicants to apply even if they don’t meet every listed requirement. We value diversity and inclusion, supporting colleagues to be their authentic selves. We are an Equal Opportunity Employer and do not discriminate based on protected characteristics.
If you face barriers to participation, contact Liz Southwick for assistance. We promote flexible working and support your development and well-being. For more info, visit our Careers Site or LinkedIn page.
We believe in the value of diverse candidates and encourage you to apply if you’re excited about the role, even if you don’t meet every requirement. Your skills and experiences are valuable, and you could be just what we need!
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Marketing Assistant, PPC & Display (maternity cover) employer: informa PLC
Contact Detail:
informa PLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Assistant, PPC & Display (maternity cover)
✨Tip Number 1
Familiarise yourself with Google Ads and PPC strategies. Since the role requires building and implementing campaigns, having a solid understanding of how Google Ads works will give you an edge. Consider taking online courses or certifications to boost your knowledge.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions in the past. Be ready to discuss specific metrics you've tracked and how they influenced your strategies during the interview.
✨Tip Number 3
Network with professionals in the digital marketing field, especially those who work with PPC. Engaging with industry experts can provide insights into current trends and best practices, which you can mention during your application process.
✨Tip Number 4
Prepare to discuss your time-management skills and how you prioritise tasks. The role requires excellent time management, so think of examples where you've successfully managed multiple projects or deadlines, and be ready to share them.
We think you need these skills to ace Marketing Assistant, PPC & Display (maternity cover)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly with Google Ads and PPC. Use specific examples to demonstrate your analytical skills and any previous successes in similar roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and your eagerness to learn. Mention how your skills align with the responsibilities of the Marketing Assistant role and why you are excited about working with Taylor & Francis.
Showcase Your Analytical Skills: Since the role requires strong numerical and analytical skills, consider including a section in your application that discusses your experience with data analysis tools like GA4 and Excel. Provide examples of how you've used these skills to drive results.
Highlight Your Teamwork and Communication Skills: The position involves liaising with various teams and suppliers. Emphasise your ability to work collaboratively and communicate effectively. Share examples of past experiences where you successfully worked within a team or managed relationships with external partners.
How to prepare for a job interview at informa PLC
✨Show Your Passion for PPC
Make sure to express your enthusiasm for digital marketing and PPC during the interview. Share any relevant experiences or projects you've worked on, even if they were personal or academic. This will demonstrate your eagerness to learn and grow in this field.
✨Prepare for Data-Driven Questions
Since the role requires strong numerical and analytical skills, be ready to discuss how you've used data in past experiences. Brush up on Google Ads metrics and be prepared to explain how you would analyse campaign performance and make recommendations based on data.
✨Familiarise Yourself with the Company
Research Informa and Taylor & Francis thoroughly. Understand their mission, values, and recent projects. Being able to discuss how your goals align with theirs will show that you're genuinely interested in the company and the role.
✨Ask Insightful Questions
Prepare thoughtful questions to ask at the end of the interview. This could include inquiries about the team dynamics, the tools they use for PPC management, or how success is measured in this role. It shows your interest and helps you gauge if the company is the right fit for you.
