At a Glance
- Tasks: Lead marketing analytics, develop models, and enhance decision-making processes.
- Company: Informa Festivals redefines B2B events with innovative festivals and marketing intelligence.
- Benefits: Enjoy flexible working, 25+ days leave, career development, and wellness support.
- Why this job: Join a dynamic team shaping the future of business festivals and marketing strategies.
- Qualifications: Strong background in marketing analytics, data science, and relevant degrees required.
- Other info: Inclusive culture with global collaboration and opportunities for personal growth.
The predicted salary is between 43200 - 72000 £ per year.
This role is based in central London, UK
Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world\’s most influential creative, technology, and business festivals together. We’re combining prestigious eventslike Cannes Lions, Black Hat, Money20/20,GDC, and London Tech Week with cutting-edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights.
Our festival-led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa\’s international reach, we\’re shaping the next generation of business festivals.
Job Description
Your Impact
You\’ll drive the evolution of marketing analytics at Informa Festivals, developing advanced models and frameworks that transform how we make marketing decisions. Your expertise will help us understand our customers better and maximize our marketing effectiveness.
What You\’ll Do
- Lead predictive modeling and forecasting to enhance marketing strategies
- Design and implement attribution models across our marketing channels
- Drive experimentation through A/B testing and optimisation
- Develop marketing mix models using Google\’s Meridian
- Advise on emerging analytics trends and best practices
Your Day-to-Day
You\’ll work closely with marketing leaders, data teams, and finance stakeholders to:
- Build and refine attribution models
- Implement testing frameworks
- Transform complex data into clear, actionable recommendations
Qualifications
You\’ll Bring
- Strong expertise in marketing analytics or data science
- Deep knowledge of:
- Marketing mix modeling (MMM)
- Multi-touch attribution (MTA)
- A/B testing methodologies
- SQL andPower BI
- Google Cloud Platform
- Bachelor\’s or Master\’s degree in Data Science, Statistics, Economics, or related field
Your Success Looks Like
- Delivering insights that improve marketing decisions
- Successfully implementing advanced analytics frameworks
- Demonstrating clear improvements in marketing ROI
Additional Information
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to sayLifeAt.Informa.com
Our benefits include:
- Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
- Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
- Broader impact: take up to four days per year to volunteer, with charity match funding available too
- Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
- Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
- A flexible range of personal benefits to choose from, plus company funded private medical cover
- A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
- Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
- Recognition for great work, with global awards and kudos programmes
- As an international company, the chance to collaborate with teams around the world
We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.
At Informa, you\’ll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here .
Job Location
#J-18808-Ljbffr
Marketing Analytics Technical Lead employer: informa PLC
Contact Detail:
informa PLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Analytics Technical Lead
✨Tip Number 1
Familiarise yourself with the latest trends in marketing analytics, especially in predictive modelling and attribution models. This will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews.
✨Tip Number 2
Network with professionals in the marketing analytics field, particularly those who have experience with B2B events. Attend relevant industry events or webinars to make connections that could lead to valuable insights and potential referrals.
✨Tip Number 3
Showcase your analytical skills by preparing case studies or examples of past projects where you've successfully implemented A/B testing or marketing mix models. Being able to discuss real-world applications will set you apart from other candidates.
✨Tip Number 4
Research Informa Festivals and their approach to B2B events. Understanding their unique festival-led strategy will allow you to tailor your discussions and demonstrate how your skills can contribute to their innovative vision.
We think you need these skills to ace Marketing Analytics Technical Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing analytics, data science, and any specific tools mentioned in the job description, such as SQL, Power BI, and Google Cloud Platform.
Craft a Compelling Cover Letter: In your cover letter, express your passion for marketing analytics and how your skills align with Informa Festivals' mission. Mention specific projects or achievements that demonstrate your expertise in predictive modelling and A/B testing.
Showcase Your Analytical Skills: Provide examples of how you've successfully implemented advanced analytics frameworks or improved marketing ROI in previous roles. Use quantifiable results to illustrate your impact.
Research Informa Festivals: Familiarise yourself with Informa Festivals and their approach to B2B events. Understanding their values and recent initiatives will help you tailor your application and show genuine interest in the company.
How to prepare for a job interview at informa PLC
✨Showcase Your Analytical Skills
Be prepared to discuss your experience with marketing analytics, particularly in predictive modelling and attribution models. Bring examples of how you've used data to drive marketing decisions and improve ROI.
✨Familiarise Yourself with Key Tools
Make sure you have a solid understanding of the tools mentioned in the job description, such as SQL, Power BI, and Google Cloud Platform. Be ready to explain how you've used these tools in past roles to enhance marketing strategies.
✨Demonstrate Your Problem-Solving Abilities
Expect to face scenario-based questions where you'll need to demonstrate your problem-solving skills. Think about how you would approach A/B testing or developing marketing mix models, and be ready to articulate your thought process.
✨Emphasise Collaboration
This role involves working closely with various teams. Highlight your experience in collaborating with marketing leaders, data teams, and finance stakeholders. Share examples of successful projects where teamwork was key to achieving results.