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- Tasks: Create innovative content marketing strategies for top global brands across various industries.
- Company: Join a dynamic team at Informa TechTarget, known for its collaborative culture.
- Benefits: Enjoy 25 days annual leave, flexible work options, and comprehensive health support.
- Why this job: Make a real impact in the content marketing industry while growing your career.
- Qualifications: 7+ years in digital marketing strategy with strong B2B content experience.
- Other info: Participate in a vibrant community with opportunities for professional development and volunteering.
The predicted salary is between 36000 - 60000 £ per year.
This role is based in our 240 Blackfriars office. Informa TechTarget Studio, operating within the Brand and Content Group, is seeking a Senior Strategist to deliver best-in-class content marketing strategies for some of the world's largest B2B and B2C brands across financial services, healthcare, technology, and lifestyle industries. We're looking for a strategic thinker and cross-functional collaborator with strong digital marketing skills who is well-versed in research methods. You'll be entrepreneurial in spirit and passionate about elevating the content marketing industry, bringing fresh perspectives to conversations about content's role in brand and demand strategies, ROI, distribution, and creativity. The ideal candidate is resourceful, adaptable, and thrives in fast-paced environments. You'll possess strong client intuition and work collaboratively with internal and client teams to develop high-performing, creative strategies that provide clear roadmaps for ongoing content marketing success.
What You'll Do
- Drive Growth Through Strategic Thinking
- Participate in new business and presales discussions with prospective clients
- Help define strategic needs and articulate value alongside business development and senior team members
- Identify opportunities to deepen client relationships and support business development initiatives
- Lead Client Engagement
- Act as key point of contact for day-to-day client interactions on strategic projects
- Support cross-functional teams in delivering strategic solutions aligned with client goals and timelines
- Develop and maintain strong working relationships with mid-level client stakeholders
- Solve Complex Challenges
- Proactively identify operational and marketing challenges within projects
- Contribute to developing scalable, practical solutions in collaboration with peers and senior stakeholders
- Apply established content strategy frameworks and measurement models across projects
- Shape Industry Thinking
- Contribute to thought leadership by supporting development of presentations, internal strategy resources, and client-facing materials
- Support planning and facilitation of strategic workshops and internal alignment sessions
- Contribute to continuous refinement of internal strategic practices
- Foster Team Excellence
- Actively participate in team development by learning from senior strategists
- Share knowledge with peers and contribute to a culture of strategic growth and excellence
- Support commercial growth through contributions to proposals, presentations, and strategic insights
Qualifications
- Bachelor's degree in marketing, business, or related field preferred
- 7+ years' experience in senior strategy roles within digital marketing, media, or agency environments
- Strong knowledge of local and regional market dynamics within EMEA, including cultural nuance, channel preferences, and buyer behaviour
- Proven experience in B2B content marketing with understanding of complex buyer journeys, stakeholder mapping, and value-based messaging
- Demonstrated leadership in high-stakes strategy work for enterprise-level B2B and B2C clients
- Familiarity with technology sector or related industries preferred
- Deep commercial acumen with record of growing client portfolios
- Ability to design and conduct research (qualitative and quantitative)
- Advanced expertise in leveraging insights and analytics
- Sophisticated understanding of audience segmentation and content customisation
- Advanced proficiency with analytics, research, and insight tools (Sparktoro, Screaming Frog, SEMrush, Google Analytics, BuzzSumo)
- Mastery in Keynote/PowerPoint; familiarity with modern workflow platforms and team enablement systems
Personal Qualities
- Highly motivated by business growth and results
- Respected for integrity and ability to influence senior leadership
- Exceptional prioritisation and organisational skills in dynamic environments
- Inspirational leader and supportive coach with collaborative approach
- Proactively challenges briefs, delivering strategic solutions that surprise and delight
- Cultivates idea-sharing, cross-team collaboration, and ongoing professional development
- Demonstrates resilience and adaptability in overcoming barriers
Communication Skills
- Outstanding written and verbal communication, including public speaking and executive presence
- Adept at building lasting relationships with senior business leaders and decision-makers
- Highly skilled at leading and facilitating high-stakes meetings and presentations
Additional Information
- We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.
- Informa TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.
- Our benefits include: Great community, broader impact, career opportunity, time out, a flexible range of personal benefits, a ShareMatch scheme, strong wellbeing support, and recognition for great work.
Senior Strategist - Content Marketing in London employer: informa PLC
Contact Detail:
informa PLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Strategist - Content Marketing in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. The more people you know, the better your chances of landing that Senior Strategist role.
✨Tip Number 2
Show off your expertise! Create content that showcases your strategic thinking and insights in content marketing. Share it on social media to get noticed by potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its clients. Understand their challenges and think about how you can contribute to their success as a Senior Strategist.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Senior Strategist - Content Marketing in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Strategist role. Highlight your experience in content marketing and strategic thinking, and show us how you can bring fresh perspectives to our team.
Showcase Your Skills: We want to see your digital marketing skills shine! Include specific examples of past projects where you've driven growth or solved complex challenges. This is your chance to demonstrate your expertise in B2B content marketing.
Be Authentic: Let your personality come through in your application. We value integrity and a collaborative spirit, so don’t be afraid to share your passion for elevating the content marketing industry and how you’ve done that in the past.
Apply Through Our Website: To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to connect with you and get the ball rolling on your journey with StudySmarter!
How to prepare for a job interview at informa PLC
✨Know Your Content Marketing Inside Out
Make sure you brush up on the latest trends and best practices in content marketing. Be ready to discuss how you've applied these strategies in your previous roles, especially in B2B and B2C contexts. This will show that you're not just familiar with the theory but can also implement it effectively.
✨Showcase Your Strategic Thinking
Prepare examples of how you've driven growth through strategic thinking in past positions. Think about specific challenges you've faced and how your solutions led to measurable results. This will demonstrate your ability to think critically and strategically, which is key for this role.
✨Engage with Client Scenarios
Be ready to discuss how you would approach client engagement and relationship building. Think of scenarios where you've successfully managed client expectations or deepened relationships. This will highlight your interpersonal skills and client intuition, which are crucial for a Senior Strategist.
✨Demonstrate Your Leadership Skills
Prepare to talk about your experience leading teams and projects. Share instances where you've inspired others or contributed to team development. This will showcase your ability to foster team excellence and support collaborative efforts, aligning with the company's values.
