Marketing Manager, London Tech Week

This role will be based in our 180 Strand, London office.

In this role you will:

• Come up with top of funnel tactics and content ideas to attract new audience prospects to engage with our brands.
• Develop, in consultation with stakeholders, integrated audience marketing campaign strategies and activity plans that use channels effectively for different personas, and that will achieve commercial objectives.
• Drive prospects to our event websites and through the buying cycle from awareness to ticket purchase as well as free visitor sign ups.
• Measure and report on campaign performance to key internal and external stakeholders, highlighting revenue risks, opportunities and changing landscapes.
• Work as part of a cross-functional team to deliver successful in-person and virtual events.
• Foster a test-and-learn mindset, constantly analysing and optimising campaigns.

Qualifications

What you’ll need…

• A self-starter mindset with the confidence to take the initiative.
• Strong collaboration and communication skills.
• Creative flair to produce campaigns which go beyond the ordinary.
• An eye for detail.
• Marketing experience across search, display, social and email channels.
• Excellent campaign management experience.
• Experience of using relevant, engaging content to attract and nurture prospects through the buyer journey.
• A customer-first mindset – and an interest in the tech sector!

Additional Information

We believe that great things happen when people connect face-to-face. That’s why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely. We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone.

Here’s some of what you can expect when you join us:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks.
• Broader impact: take up to four days per year to volunteer, with charity match funding available too.
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves.
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
• A flexible range of personal benefits to choose from, plus company funded private medical cover.
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares.
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more.
• Recognition for great work, with global awards and kudos programmes.
• As an international company, the chance to collaborate with teams around the world.

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch.