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- Tasks: Manage customer accounts, drive sales, and build strong relationships in the events industry.
- Company: Join Informa Festivals, a leader in innovative B2B events and experiences.
- Benefits: Enjoy flexible working, 25+ days leave, and opportunities for personal development.
- Why this job: Be part of exciting festivals and make a real impact in the tech and creative sectors.
- Qualifications: Sales experience and a passion for events, marketing, and customer engagement.
- Other info: Collaborative culture with global teams and a focus on diversity and inclusion.
The predicted salary is between 36000 - 60000 £ per year.
Company Description
Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world's most influential creative, technology and business festivals together. We're combining prestigious events like Cannes Lions, Black Hat, Money20/20, GDC, and London Tech Week with cutting-edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights. Our festival-led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa's international reach, we're shaping the next generation of business festivals. We're part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100 who are #3 in Glassdoor's Best Places to Work 2025 UK list.
Job Description
This role is based in our Howick Place office.
Key Responsibilities
- Manage a portfolio of customers, leading all commercial conversations, negotiations and contracts.
- Act as the main point of contact for assigned accounts, ensuring high-quality service and delivery.
- Build strong, long-term customer relationships and drive retention, upsell and cross-sell opportunities.
- Achieve revenue targets through inbound enquiries and proactive outreach.
- Position Informa Festivals events to address customer needs and market challenges.
- Provide accurate forecasting, pipeline visibility and performance reporting.
- Coordinate internal teams to deliver consistent service across all customer touchpoints.
- Maintain up-to-date account plans, interactions and records in Salesforce.
- Build a social selling presence and share market insights internally.
- Stay informed on product updates, competitor activity and market trends.
- Contribute to wider business projects and attend relevant industry events.
- Take ownership of personal development through the Informa excellence framework.
Qualifications
Industry Expertise
- Strong understanding of events, digital, media, and marketing products and solutions.
- Solid grasp of P&L fundamentals and broader industry dynamics.
- Strong numeracy and data analysis skills to generate insights and actions.
- Experience in developing account plans, forecasting, managing budgets, and engaging complex stakeholders.
- Results-driven with the ability to achieve targets.
Sales Expertise
- Knowledge of sales methodologies, solution selling, and stakeholder engagement.
- Skilled in negotiating complex contracts and closing business.
Communication
- Clear, confident communicator across written, verbal, virtual, and executive-level presentations.
- Able to articulate value propositions to diverse stakeholder groups.
Systems & Tools
- Strong proficiency in Salesforce (or similar CRM) and MS Office (Word, PowerPoint, Excel).
Other Skills
- Effective problem-solving and time management.
- Experience in global project management.
- Flexible team player comfortable with ambiguity.
Additional Information
We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you're not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here's some of what you can expect when you join us. But don't just take our word for it – see what our colleagues have to say LifeAt.Informa.com
Our benefits include:
- Great community: a welcoming culture with in‐person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
- Broader impact: take up to four days per year to volunteer, with charity match funding available too
- Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on‐demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, we encourage and support internal job moves
- Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
- A flexible range of personal benefits to choose from, plus company funded private medical cover
- A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
- Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
- Recognition for great work, with global awards and kudos programmes
- As an international company, the chance to collaborate with teams around the world
We're not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.
If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here.
Account Manager – Africa Tech Festival (Events Sales) in London employer: informa PLC
Contact Detail:
informa PLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Manager – Africa Tech Festival (Events Sales) in London
✨Tip Number 1
Network like a pro! Attend industry events and connect with people in the field. Don’t just stick to your own circle; mingle, share ideas, and make those valuable connections that could lead to job opportunities.
✨Tip Number 2
Show off your skills! Create a personal brand on social media, especially LinkedIn. Share insights about the events industry, engage with others, and position yourself as a knowledgeable professional. This can catch the eye of potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its events. Understand their mission and values, and think about how you can contribute. Tailor your responses to show you’re not just a fit for the role, but for the company culture too.
✨Tip Number 4
Don’t forget to follow up! After an interview or networking event, send a quick thank-you note. It shows appreciation and keeps you fresh in their minds. Plus, it’s a great way to reiterate your interest in the role.
We think you need these skills to ace Account Manager – Africa Tech Festival (Events Sales) in London
Some tips for your application 🫡
Show Your Passion for Events: When you're writing your application, let your enthusiasm for events shine through! We want to see how much you love the industry and what makes you tick. Share any relevant experiences that highlight your passion for B2B events and how you can contribute to our exciting festivals.
Tailor Your Application: Make sure to customise your application to fit the Account Manager role. Highlight your experience in managing customer accounts and driving sales. We’re looking for someone who understands the nuances of the events industry, so don’t hold back on showcasing your expertise!
Be Clear and Concise: We appreciate a well-structured application! Keep your language clear and to the point. Use bullet points where necessary to make it easy for us to read through your qualifications and achievements. Remember, clarity is key in communication, especially in this role!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at Informa Festivals!
How to prepare for a job interview at informa PLC
✨Know Your Stuff
Make sure you have a solid understanding of the events industry, especially in relation to technology and marketing. Familiarise yourself with Informa Festivals and their key events. This will help you articulate how your skills align with their mission during the interview.
✨Showcase Your Sales Skills
Prepare examples of your past sales successes, particularly in managing accounts and closing deals. Be ready to discuss your approach to negotiations and how you've built long-term relationships with clients. This is crucial for the Account Manager role.
✨Be Data Savvy
Brush up on your numeracy and data analysis skills. Be prepared to discuss how you've used data to drive decisions or improve performance in previous roles. Mention any experience with Salesforce or similar CRM systems, as this will be a big plus.
✨Engage and Connect
During the interview, focus on building rapport with your interviewers. Ask insightful questions about the company culture and their approach to events. This shows you're genuinely interested and can help you stand out as a candidate who fits well within their team.
