Creative Director, Asia & Europe in London

Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world\'s most influential creative, technology, and business festivals together. We’re combining prestigious eventslike Cannes Lions, Black Hat, Money20/20,GDC, and London Tech Week with cutting-edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights.

Our festival-led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa\'s international reach, we\'re shaping the next generation of business festivals.

Job Description

Location & Schedule

• 3 days in office per week
• Currently based in High Holborn
• Relocating to Victoria from September 2025

About Money20/20

Money20/20 stands as the undisputed premier event in the financial services/fintech industry since taking the event world by storm in 2012. As the definitive gathering where the global money ecosystem converges, Money20/20 brings together:

• Traditional and digital-only banks
• Payment giants like PayPal, Visa, and Mastercard
• Tech leaders including Google, Apple, Meta, and Uber
• Investors seeking the next breakthrough innovation
• Regulators shaping the future of financial security

While our foundation remains in creating exceptional live events that educate, excite, and connect, we\'ve expanded our portfolio to include digital events and content experiences, positioning ourselves at the forefront of the golden age of fintech.

Event Schedule

• Money20/20 Asia : April in Bangkok (managed by Southeast Asia team)
• Money20/20 Europe : June in Amsterdam (managed by London/Europe team)
• Money20/20 Middle East : Launching in Riyadh in 2025
• Money20/20 USA : Las Vegas (managed by USA team)

Position Overview

As Creative Director for Asia & Europe, you\'ll report to the SVP Brand Experience with support from the global Brand Experience team in London and Singapore. You\'ll work across both regional teams to deliver exceptional, \"unboring\" experiences that maintain Money20/20\'s position as the must-attend event in fintech.

Key Responsibilities

Creative Vision & Experience Design

• Reimagine the entire event journey from pre-show engagement to post-event magic
• Set the creative vision and translate it into executable blueprints for both regions
• Identify innovative concepts that elevate customer experience, driving loyalty and retention
• Create immersive, memorable experiences that reflect Money20/20\'s \"awe, wonder and unboring approach\"

Strategic Leadership

• Collaborate with SVP Brand Experience, SVP Asia, and Chief Growth and Strategy Officer
• Share insights and ideas with the Creative Director, USA to ensure global brand consistency
• Anticipate industry needs before they emerge and transform them into tangible experiences
• Develop blueprints for how each geography executes the vision while respecting regional nuances

Data-Driven Decision Making

• Leverage customer feedback, insights, and analytics to understand and enhance the customer journey
• Use data to inform creative decisions and measure success through revenue, retention, and NPS

Cross-Functional Collaboration

• Champion the creative blueprint in collaboration with regional teams and project managers
• Contribute to planning sessions to align execution with product vision and strategy
• Partner with design and operations teams to set experience design blueprints and visual identity
• Work with marketing, content, and commercial teams to ensure alignment with global brand strategy
• Deep understanding of Thai, Southeast Asian, and European cultures
• Operational experience in these regional markets
• Live events and experiential design
• Digital content creation
• Creative communications
• Experience leading creative teams in fast-paced environments
• Ability to work autonomously while collaborating across global teams

Qualifications

Who You Are

You are a visionary creative who:

• Sees experiences through the customer\'s eyes and knows how to create emotional connections
• Creates moments that give people goosebumps and leave lasting impressions
• Challenges the status quo with ideas that might initially seem unconventional
• Possesses meticulous attention to detail alongside bold creative vision
• Recognizes the commercial opportunities that exceptional experiences can generate

You bring:

• Cultural curiosity and passion for discovering innovative experiences across festivals, arts, technology, and beyond
• Keen awareness of cutting-edge brand-to-consumer and B2B experiential activations
• Proven creative leadership experience in high-growth environments
• Ability to wow audiences through original live and digital experiences
• Understanding of the fintech ecosystem and its evolving landscape

Your Mindset

• Visionary : You challenge norms and stretch the art of the possible with creative flair
• Curious : You draw inspiration from diverse sources and translate it into actionable ideas
• Communicative : You articulate your vision clearly and persuasively to diverse stakeholders
• Resilient : You successfully manage multiple stakeholders and projects while keeping the customer experience central
• Agile : You\'re willing to fail fast, learn quickly, and adapt your approach
• Driven : You see projects through to completion with unwavering determination
• Passionate : Your enthusiasm for creating exceptional experiences leads to best-in-class results

Join us in shaping the future of Money20/20 as we continue to redefine what\'s possible in the world of fintech events and experiences.

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to sayLifeAt.Informa.com

Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you\'ll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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