Senior Attendee Marketing Executive in London

This job will be based in our 240 Blackfriars office, London. The Senior Attendee Marketing Executive will architect and execute comprehensive attendee acquisition campaigns in partnership with the Head of Attendee Marketing across our licensing events portfolio, with primary focus on Licensing Expo and Brand Licensing Europe. This role demands a strategic brand champion who translates market insights and audience intelligence into compelling, conversion-driven campaigns. You will be responsible for ensuring brand consistency and positioning excellence while developing targeted messaging that resonates with distinct industry personas and drives measurable attendance growth.

Key Responsibilities

• Develop and implement portfolio-wide attendee marketing campaign strategies to drive ticket sales and attendance across multiple events and wider campaign goals, established by Head of Attendee Marketing.
• Responsible for ensuring channels within the control of the attendee marketing team are optimized, track conversions and engagement during the campaign.
• Create and oversee event social media strategy, ensuring consistent brand voice while tailoring content to specific event audiences to maximize awareness and audience engagement.
• Establish and manage strategic partnerships across BLE and Licensing to extend reach and create new attendee acquisition channels.
• Work with the Head of Attendee Marketing to map and optimize the full customer journey from awareness to post-event engagement.
• Identify and implement upsell opportunities for different ticket tiers and packages.
• Develop messaging guidelines, tone of voice and copy with the Senior Creative Manager that consider audience personas and brand positioning. Copy should consider best practice across email, social media, website, and advertising.
• Develop detailed audience personas and tailor marketing approaches to effectively reach each segment.
• Analyze campaign performance and adjust strategies based on data insights.
• Develop strategies that are applicable for both events, whilst considering geographic nuance.
• Stay current with industry trends and marketing best practices to continuously improve campaign effectiveness.
• Excellent collaboration with the event teams to ensure marketing accurately reflects event propositions and unique selling points.
• Provide mentorship and direction to the Marketing Coordinator.

Qualifications Required Skills & Qualifications

• Proven experience in event marketing with a focus on attendee acquisition.
• Exceptional copywriting skills with the ability to adapt tone and style for different audiences and channels.
• Strong understanding of social media platforms and how to leverage them for event promotion.
• Experience in developing and implementing multi-channel marketing campaigns.
• Demonstrated ability to understand and communicate with different audience personas.
• Knowledge of marketing analytics and performance measurement.
• Strategic thinking with the ability to see both the big picture and the detailed execution.
• Excellent project management skills with the ability to manage multiple campaigns simultaneously.
• Creative problem-solving abilities.

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely.
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks.
• Broader impact: take up to four days per year to volunteer, with charity match funding available too.
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning.
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
• A flexible range of personal benefits to choose from, plus company funded private medical cover.
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares.
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more.
• Recognition for great work, with global awards and kudos programmes.
• As an international company, the chance to collaborate with teams around the world.

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application. At Informa, you will find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law.