Marketing Manager in London

This role is based out of our 240 London, Blackfriars office. We are seeking a dynamic Marketing Manager to lead attendee marketing across the Seatrade Maritime events portfolio. You’ll combine strategic thinking, creativity, and digital expertise to deliver measurable results. As part of a dedicated global show team focused exclusively on this portfolio, you’ll collaborate within a marketing matrix structure. You’ll have access to specialists in paid media, web, and SEO, alongside the support of a marketing operations manager. The candidate should be both creative and analytics-led, always looking for opportunities to raise the bar to contribute to the overall success of the campaigns through effective marketing strategies and successful implementation.

Key responsibilities:

• Campaigns & Strategy
  • Plan and deliver integrated, omni-channel campaigns (inc digital, content, email, social, PPC).
  • Leverage AI-driven insights for customer segmentation, personalised messaging, and optimisation.
  • Deliver measurable results through KPIs, ROI tracking, and continuous improvement.
• Leadership & Innovation
  • Manage and develop the Marketing Executive (plus dotted line with Senior Marketing Executive).
  • Champion innovation, AI skills, and automation.
  • Foster creativity, innovation, and continuous learning in the team.
• Stakeholder Management
  • Ensure campaign alignment with the Commercial Marketing Manager.
  • Collaborate with internal teams and external partners to amplify reach.
  • Support exhibitor marketing and sponsorship activations.
• Digital & Social Media
  • Manage websites, ensuring content is accurate, optimised, and mobile-first.
  • Lead social media strategy across all channels.
  • Track performance using analytics and AI tools, reporting against KPIs.
• Content & Communications
  • Create impactful copy and content for all audiences.
  • Proof and oversee production of marketing collateral.

Qualifications:

• Strong digital marketing, content creation, and campaign management experience.
• Knowledge of AI-powered marketing tools, analytics platforms, and automation systems.
• Proficiency with CMS platforms, databases, segmentation, and targeting.
• Excellent copywriting, communication, and stakeholder management skills.
• Creative thinker with analytical mindset and strong organisational ability.
• Proven ability to deliver under pressure.
• The ability to deal effectively and confidently with a wide range of people.
• Previous experience as a line manager.
• Solutions-focused approach to challenges and obstacles.

Additional Information:

We believe that great things happen when people connect face-to-face. That’s why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely. We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone.

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks.
• Broader impact: take up to four days per year to volunteer, with charity match funding available too.
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning.
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
• A flexible range of personal benefits to choose from, plus company funded private medical cover.
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares.
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more.
• Recognition for great work, with global awards and kudos programmes.
• As an international company, the chance to collaborate with teams around the world.

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law.