At a Glance
- Tasks: Drive revenue growth and enhance brand visibility in the Pharma CPHI Events Portfolio.
- Company: Informa Markets, a leader in global industry platforms and events.
- Benefits: Competitive salary, travel opportunities, and a dynamic work environment.
- Other info: Join a diverse team committed to innovation and customer satisfaction.
- Why this job: Lead a passionate team and shape the future of commercial strategy in pharma events.
- Qualifications: Proven leadership experience and a strategic mindset in commercial growth.
The predicted salary is between 60000 - 80000 £ per year.
Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large‑scale branded and transaction‑oriented events in 14 specialist markets, and provide year‑round online platforms for companies to showcase their products and for buyers to conduct research and generate valuable leads.
As the Head of Commercial Strategy for our Pharma CPHI Events Portfolio, you will play a strategic role in driving revenue growth, enhancing brand visibility, and fostering customer satisfaction. You will lead a dynamic team focused on managing key accounts, developing digital and sponsorship strategies, and ensuring the successful execution of our events.
Responsibilities
- Develop and implement commercial strategies that accelerate growth.
- Conduct market research and analysis to create detailed business plans on commercial opportunities.
- Build and maintain profitable partnerships with internal and external stakeholders.
- Monitor performance of commercial activities using key metrics and prepare reports for senior management.
- Assist in setting financial targets, budget development, and monitoring.
Managing a Group of (Sr.) Key Account Managers
- Lead and mentor a team of Key Account Managers to maximise growth through personalised partnerships.
- Strengthen key account relationships to drive incremental revenue growth and enhance customer satisfaction.
- Develop and implement strategies to identify new opportunities and expand existing accounts.
Commercial Digital and Sponsorship Lead
- Provide leadership and guidance to the Customer Success Manager, ensuring clarity, performance, and growth.
- Drive digital innovation and sponsorship strategy, delivering new revenue opportunities and strengthening brand presence, including leadership of the Agile Sponsorship Hub.
- Collaborate with internal teams and external partners to create impactful digital and sponsorship packages.
- Leverage market intelligence and audience insights to shape compelling digital campaigns and sponsorship propositions.
- Work alongside the Customer Success Manager to identify and maximise cross‑sell and upsell opportunities across key accounts.
Managing Events through Sr. Key Account Managers with a Show Lead role
- Utilise insights and customer feedback to drive exhibitor engagement, increase spending, and foster vertical expansion.
- Ensure seamless coordination between internal teams and external vendors to deliver successful events and exceptional experiences for exhibitors.
- Work with the local team to deliver on yearly sales plans with key stakeholders and update plans based on market research and analytics.
- Develop a good understanding of the competitive local market, staying current on trends that impact clients and customers, and devise strategies to capitalise on commercial growth.
Qualifications
- Extensive travel (approximately 1–2 times per month) is required.
- Proven experience in directly managing teams at senior level.
- Proven track record in driving ancillary revenues, including sponsorship, digital, and lead insights.
- Innovative mindset and passion for driving transformation.
- Solution‑oriented and customer‑focused approach.
- Demonstrated leadership skills, with a culture of seeking to understand employees and customers.
Skills Required
- Leadership: Ability to lead and mentor a team effectively.
- Strategic Planning: Capability to develop and implement strategic plans to achieve business objectives.
- Relationship Management: Strong interpersonal skills for building and maintaining partnerships with key accounts and sponsors.
- Digital Marketing: Proficiency in digital marketing strategies and tools to drive brand visibility and revenue growth.
- Event Management: Experience in planning and executing successful events from concept to completion.
- Analytical Skills: Ability to analyse market trends, consumer insights and event metrics to inform decision‑making.
- Collaboration: Aptitude for collaborating with cross‑functional teams and external partners to achieve shared goals.
- Reporting: Solid knowledge of performance reporting and financial/budgeting processes.
- Experience using Salesforce is highly desirable.
Additional Information and Equal Opportunities Statement
We are an Equal Opportunities Employer. All decisions are based on relevant qualifications and merit and we do not discriminate on the basis of protected characteristics. Reasonable adjustments or accommodations can be requested for the hiring process or the advertised position. Please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Applications are processed in a confidential manner in accordance with our privacy policy.
Head of Commercial Strategy in London employer: Informa Markets
Informa Markets is an exceptional employer, offering a vibrant work culture that fosters innovation and collaboration. As the Head of Commercial Strategy, you will benefit from extensive professional growth opportunities while leading a dynamic team in a role that directly impacts revenue and customer satisfaction. With a commitment to employee development and a focus on creating meaningful partnerships, Informa Markets provides a rewarding environment for those looking to make a significant impact in the Pharma CPHI Events Portfolio.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Commercial Strategy in London
✨Tip Number 1
Network like a pro! Attend industry events and connect with people in the pharma and events space. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your expertise! Create a personal brand online by sharing insights about commercial strategies, digital marketing, and event management on platforms like LinkedIn. This will help you stand out to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their market position and be ready to discuss how you can drive revenue growth and enhance customer satisfaction in the role of Head of Commercial Strategy.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Head of Commercial Strategy in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in commercial strategy and event management. We want to see how your skills align with our goals at Informa Markets!
Showcase Your Leadership Skills:As a Head of Commercial Strategy, your ability to lead and mentor is crucial. Share specific examples of how you've successfully managed teams and driven growth in previous roles. We love a good success story!
Highlight Your Analytical Mindset:We’re looking for someone who can analyse market trends and make data-driven decisions. Include any relevant metrics or achievements that demonstrate your analytical skills and how they’ve contributed to revenue growth.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Informa Markets
✨Know Your Market
Before the interview, dive deep into the pharma industry and understand the current trends and challenges. Familiarise yourself with Informa Markets' events and how they position themselves in the market. This knowledge will help you demonstrate your strategic thinking and ability to drive revenue growth.
✨Showcase Leadership Experience
Be ready to discuss your previous leadership roles and how you've successfully managed teams. Prepare specific examples of how you've mentored team members and driven performance. Highlight your approach to building relationships with key accounts and how that has led to increased customer satisfaction.
✨Prepare for Commercial Strategy Questions
Expect questions about developing and implementing commercial strategies. Think of examples where you've identified new opportunities or expanded existing accounts. Be prepared to discuss how you measure success and monitor performance using key metrics.
✨Demonstrate Digital Savvy
Since digital innovation is a key part of the role, be ready to talk about your experience with digital marketing strategies and tools. Share examples of successful digital campaigns you've led and how they contributed to brand visibility and revenue growth.
