At a Glance
- Tasks: Drive revenue growth and enhance brand visibility in the Pharma CPHI Events Portfolio.
- Company: Informa Markets, a leader in global event organisation.
- Benefits: Competitive salary, travel opportunities, and a dynamic work environment.
- Other info: Join a diverse team committed to innovation and customer satisfaction.
- Why this job: Lead a passionate team and make a real impact in the pharma industry.
- Qualifications: Proven leadership experience and a strategic mindset.
The predicted salary is between 70000 - 90000 £ per year.
Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets, and provide year-round online platforms for companies to showcase their products and for buyers to conduct research and generate valuable leads.
As the Head of Commercial Strategy for our Pharma CPHI Events Portfolio, you will play a strategic role in driving revenue growth, enhancing brand visibility, and fostering customer satisfaction. You will lead a dynamic team focused on managing key accounts, developing digital and sponsorship strategies, and ensuring the successful execution of our events.
Responsibilities- Develop and implement commercial strategies that accelerate growth.
- Conduct market research and analysis to create detailed business plans on commercial opportunities.
- Build and maintain profitable partnerships with internal and external stakeholders.
- Monitor performance of commercial activities using key metrics and prepare reports for senior management.
- Assist in setting financial targets, budget development, and monitoring.
- Lead and mentor a team of Key Account Managers to maximise growth through personalised partnerships.
- Strengthen key account relationships to drive incremental revenue growth and enhance customer satisfaction.
- Develop and implement strategies to identify new opportunities and expand existing accounts.
- Provide leadership and guidance to the Customer Success Manager, ensuring clarity, performance, and growth.
- Drive digital innovation and sponsorship strategy, delivering new revenue opportunities and strengthening brand presence, including leadership of the Agile Sponsorship Hub.
- Collaborate with internal teams and external partners to create impactful digital and sponsorship packages.
- Leverage market intelligence and audience insights to shape compelling digital campaigns and sponsorship propositions.
- Work alongside the Customer Success Manager to identify and maximise cross-sell and upsell opportunities across key accounts.
- Utilise insights and customer feedback to drive exhibitor engagement, increase spending, and foster vertical expansion.
- Ensure seamless coordination between internal teams and external vendors to deliver successful events and exceptional experiences for exhibitors.
- Work with the local team to deliver on yearly sales plans with key stakeholders and update plans based on market research and analytics.
- Develop a good understanding of the competitive local market, staying current on trends that impact clients and customers, and devise strategies to capitalise on commercial growth.
As the Head of Commercial Strategy, you will be motivated to understand the benefits of the products and customers you are working with, enabling you to identify opportunities that drive revenue growth, enhance efficiencies, and improve the overall customer experience.
Role Specification- Extensive travel (approximately 1–2 times per month) is required.
- Proven experience in directly managing teams at senior level.
- Proven track record in driving ancillary revenues, including sponsorship, digital, and lead insights.
- Innovative mindset and passion for driving transformation.
- Solution-oriented and customer-focused approach.
- Demonstrated leadership skills, with a culture of seeking to understand employees and customers.
- Leadership: Ability to lead and mentor a team effectively.
- Strategic Planning: Capability to develop and implement strategic plans to achieve business objectives.
- Relationship Management: Strong interpersonal skills for building and maintaining partnerships with key accounts and sponsors.
- Digital Marketing: Proficiency in digital marketing strategies and tools to drive brand visibility and revenue growth.
- Event Management: Experience in planning and executing successful events from concept to completion.
- Analytical Skills: Ability to analyse market trends, consumer insights and event metrics to inform decision-making.
- Collaboration: Aptitude for collaborating with cross-functional teams and external partners to achieve shared goals.
- Reporting: Solid knowledge of performance reporting and financial/budgeting processes.
- Experience using Salesforce is highly desirable.
We are an Equal Opportunities Employer. All decisions are based on relevant qualifications and merit and we do not discriminate on the basis of protected characteristics. Reasonable adjustments or accommodations can be requested for the hiring process or the advertised position. Please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Applications are processed in a confidential manner in accordance with our privacy policy.
Head of Commercial Strategy employer: Informa Markets
Informa Markets is an exceptional employer, offering a vibrant work culture that fosters innovation and collaboration. As the Head of Commercial Strategy, you will benefit from extensive professional growth opportunities while leading a dynamic team in a role that directly impacts revenue and brand visibility within the thriving Pharma CPHI Events Portfolio. Located in a global hub for industry events, you will enjoy a stimulating environment that encourages creativity and strategic thinking, making it a rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Commercial Strategy
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks at events or online. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Show off your expertise! Create a personal brand on platforms like LinkedIn. Share insights, articles, or even your thoughts on industry trends to get noticed.
✨Tip Number 3
Prepare for interviews by researching the company inside out. Know their products, recent news, and competitors. This shows you're genuinely interested and ready to contribute.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, you’ll be part of a community that values growth and innovation.
We think you need these skills to ace Head of Commercial Strategy
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in commercial strategy and event management. We want to see how your skills align with our goals at Informa Markets!
Showcase Your Leadership Skills:As the Head of Commercial Strategy, you'll be leading a team. So, don’t forget to include examples of how you've successfully managed teams and driven growth in your previous roles. We love seeing strong leadership!
Highlight Your Digital Savvy:Since digital innovation is key for this role, make sure to mention any relevant experience you have with digital marketing strategies or tools. Show us how you can enhance brand visibility and revenue through digital channels!
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Let’s get started on this journey together!
How to prepare for a job interview at Informa Markets
✨Know Your Commercial Strategies
Before the interview, brush up on your knowledge of commercial strategies, especially in the events and pharma sectors. Be ready to discuss how you would develop and implement these strategies to drive revenue growth and enhance brand visibility.
✨Showcase Your Leadership Skills
Prepare examples that highlight your leadership experience, particularly in managing teams and mentoring key account managers. Think about specific situations where you successfully led a team to achieve business objectives and how you fostered a culture of understanding and collaboration.
✨Understand the Market Landscape
Research Informa Markets and its competitors thoroughly. Familiarise yourself with current trends in the pharma events space and be prepared to discuss how you would leverage market intelligence to create compelling digital campaigns and sponsorship propositions.
✨Be Data-Driven
Since the role involves monitoring performance using key metrics, come prepared with examples of how you've used data analysis to inform decision-making in previous roles. Highlight your analytical skills and how they can contribute to setting financial targets and developing business plans.
