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- Tasks: Manage digital marketing campaigns, optimize websites, and maintain social media content.
- Company: Join a dynamic team focused on innovative digital marketing strategies in the health and wellness sector.
- Benefits: Enjoy flexible work options, creative freedom, and opportunities for professional growth.
- Why this job: Be part of a collaborative culture that values creativity and offers real impact on audience engagement.
- Qualifications: Experience with digital marketing tools, strong communication skills, and a proactive mindset are essential.
- Other info: Agency management experience is a plus; willingness to travel may be required.
The predicted salary is between 28800 - 42000 £ per year.
Job Summary/Responsibilities
- Manage paid media agency to ensure campaigns are fully optimized and delivering on target and on budget
- Maintain websites, ensuring they are fully optimized for best practice SEO
- Build out tailored landing pages for campaigns and produce A/B test and optimization plans to increase conversion rate
- Have responsibility for maintaining the social media calendar, collaborating with marketing, content, and sales stakeholders to plan content, write tailored posts for each channel, create artwork/video, post scheduling, and community management
- Develop an in-depth knowledge of the target audience, understanding digital behaviors of the Vitafoods & Fi audience through continual testing and reporting on websites and campaign performance
Qualifications
Skills required
- Experience with managing and delivering digital marketing campaigns that hit channel KPIs, including Google Ads, LinkedIn and/or Meta ads, organic social, and SEO
- Previous experience with CMS platforms (e.g., Adobe Experience Manager)
- Previous experience using design tools (e.g., Canva, Photoshop)
- Previous experience working with web analytics platforms (e.g., Google Analytics or Adobe Analytics)
- Proactive approach to constant analysis and optimization
- Good communication, presentation, and time management skills, with the ability to handle multiple priorities simultaneously
- Copywriting skills
- Attention to detail
- Agency management is a bonus
Qualities needed:
- Collaborative worker
- Good communication/interpersonal skills both written and verbal
- A positive ‘can do’ attitude, willing to go the extra mile and eager to develop new skills
- Willingness to help colleagues and share best practices
- Displays energy, enthusiasm, and initiative
- Willingness to travel
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Digital Marketing Executive employer: Informa Markets
Contact Detail:
Informa Markets Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Executive
✨Tip Number 1
Familiarize yourself with the latest trends in digital marketing, especially in paid media and SEO. This will not only help you understand the role better but also show us that you're proactive and passionate about the field.
✨Tip Number 2
Engage with our brand on social media and participate in discussions related to digital marketing. This demonstrates your interest in our company and helps you understand our audience better.
✨Tip Number 3
Consider creating a portfolio showcasing your previous digital marketing campaigns, including any A/B tests you've conducted. This tangible evidence of your skills can set you apart from other candidates.
✨Tip Number 4
Network with professionals in the digital marketing space, especially those who have experience with the tools and platforms mentioned in the job description. Building these connections can provide valuable insights and potentially lead to referrals.
We think you need these skills to ace Digital Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, especially with managing campaigns on platforms like Google Ads and LinkedIn. Use specific metrics to showcase your achievements.
Craft a Compelling Cover Letter: Write a cover letter that reflects your understanding of the role and the company. Mention your experience with SEO, CMS platforms, and your proactive approach to campaign optimization.
Showcase Your Skills: Include examples of your copywriting skills and any design work you've done using tools like Canva or Photoshop. Highlight your ability to manage multiple priorities and collaborate with different teams.
Research the Company: Familiarize yourself with the company's digital marketing strategies and target audience. This will help you tailor your application and demonstrate your enthusiasm for the role.
How to prepare for a job interview at Informa Markets
✨Showcase Your Campaign Management Skills
Be prepared to discuss specific digital marketing campaigns you've managed. Highlight how you optimized them to meet KPIs, especially with platforms like Google Ads and LinkedIn. Use metrics to demonstrate your success.
✨Demonstrate Your SEO Knowledge
Since maintaining websites and optimizing for SEO is crucial, be ready to explain your approach to SEO best practices. Share examples of how you've improved website performance through SEO strategies.
✨Highlight Your Creative Skills
Talk about your experience with design tools like Canva or Photoshop. Prepare to discuss how you've created engaging content for social media and tailored landing pages that drive conversions.
✨Emphasize Collaboration and Communication
This role requires working closely with various stakeholders. Share examples of how you've successfully collaborated with teams in the past, showcasing your communication skills and ability to manage multiple priorities.
