Event Manager in London

This role is based in our 240 Blackfriars office.

Are you a seasoned event professional with a passion for delivering exceptional experiences? Do you thrive in a fast-paced, global environment where creativity, collaboration, and innovation are key? If so, we have an exciting opportunity for you to join our team as Event Manager for the regions.

Responsible for the event management, registration, distributor recruitment and hotel management across the EMEA, Americas and APAC Canalys Forum events, this is a critical global role within the team. This role requires a strategic and analytical mindset, exceptional organizational skills, and the ability to collaborate effectively with cross-regional teams to ensure the successful recruitment, registration, onboarding, and management of distributors, partners and C-suite individuals. You will work closely with key stakeholders across EMEA, Americas and APAC to ensure a balanced and effective distributor network that aligns with our business goals and budgetary constraints. This role also involves managing the Captains of Industry dinner, sponsor agreements and event logistics to maximize engagement and performance.

Key Responsibilities

• Event and registration management: Support in 2026 and own in 2027, the global registration and attendee management process across the regions, ensuring a consistent approach to data, reporting, guest tracking and stakeholder updates.
• Establish annual channel partner registration fees, based on actual hosting costs, including: Daily Delegate Rate, Flights, Festival costs and Hotel nights.
• Developing work processes for the seamless management of specific event elements such as travel and accommodation, and event registration and payment processes, and owning responsibility for attendance management, from registration processes to on-site experience.
• Assess whether distributors will host partners pre/post events and determine the impact on registration questions, room blocks, and other logistical elements.
• Create and manage invite templates.
• Manage the distributor matrix to track involved distributors and the breakdown of partner numbers per country.
• Deliver five-star event experiences tailored to senior-level audiences.

Captains of Industry Dinner (COI):

• Support in 2026 and own in 2027, the global invite process for the Captains of Industry dinner, including guest list coordination, stakeholder liaison, invite design copy and sign-off, deployment, tracking and reporting.
• Managing RSVPs and liaising with EAs re accommodation, logistics and requirements.
• Support the ongoing development and enhancement of the COI programme, ensuring a consistent experience across EMEA, Americas and APAC.

Strategic partner (distributor) accounts manager:

• Responsible for distributor participation at the Canalys Forum EMEA, Americas and APAC. This requires maintaining existing partnerships and forming new ones where possible by actively approaching distributor companies and introducing them to the event.
• Ensure that each distributor has a positive experience of the event by assisting them through the channel partner registration process and helping them to achieve their channel partner attendance targets. This in turn maximises their own presence at the event and allows for higher ROI.
• Encourage where possible, additional involvement at the event, including taking seats on panel sessions/hosting satellite events and/or taking additional branding opportunities.

Housing and overflow hotel lead:

• Support in 2026 and own in 2027, the event accommodation for EMEA and Americas. Ensure maximum usage of these contracted blocks and/or the timely release of bedrooms as per attrition dates if necessary.
• Ensure all registered channel partners are allocated accommodation, manage requests for additional nights and keep individual reservation billing instructions updated and correct.
• Ensure timely payment of accommodation related invoices and that accommodation costs remain on budget.

Agreements and Onboarding:

• Support in 2026 and own in 2027, drafting and management of distributor agreements, ensuring compliance with company policies and legal requirements.
• Develop and deliver distributor kick-off decks to align expectations, goals, and deliverables.
• Set up Canapii codes and access for distributors, ensuring seamless onboarding and engagement.
• Share branded invitations and other materials to support distributor engagement.

Strategic view Sponsorship agreements:

• Support the Event Director 2027 planning.

Press invitations:

• Coordinate the global press and VIP invitation process.
• Own invitation template, communication schedules and work with the internal teams to agree the attendee shortlist.
• Manage RSVPs and liaise with press on flights, accommodation and logistics.
• Work with marketing teams to continually assess and improve the press uptake, engagement and ROI.

Awards Programme:

• Support the planning and delivery of Channel Partner Awards programme across the regions.
• Coordinate award categories, nomination processes, stakeholder communications and event delivery to ensure consistency and credibility across regions.
• Identify opportunities to enhance and profile and industry recognition of the awards programme.

Collaboration and Stakeholder Management:

• Collaborate with cross-functional teams to ensure alignment on distributor recruitment and management strategies.
• Provide regular updates and reports on distributor performance, engagement, and budget utilization.

Qualifications

• Knowledge & Skills:
• Event Expertise: Proven experience in B2B event management, with a strong preference for candidates with a background in the technology sector.
• IT Channel Knowledge: Familiarity with the IT channel ecosystem, including MSPs, SMBs, resellers, VARs, distributors, vendors, and media.
• Technical Proficiency: Proficiency in event management software and apps, with the ability to integrate in-person and digital event formats seamlessly.
• Project Management: Strong skills in budgeting, vendor management, and full event project management.
• Communication: Exceptional communication and interpersonal skills, with the ability to engage effectively with senior stakeholders.
• Problem-Solving: Resourceful, solution-oriented, and highly organized, with a keen attention to detail.
• Flexibility: Willingness to work across global time zones, adapt to non-standard hours, and travel domestically and internationally as needed.
• Creativity: Innovative event planning and marketing strategies focused on driving engagement and results.

Experience & Qualifications:

• 5+ years of proven experience in B2B event management, preferably in the technology sector.
• Strong commercial awareness of the IT industry and its ecosystem.
• Demonstrated ability to manage senior event executives and established supplier relationships.
• A track record of delivering high-quality events under pressure and meeting tight deadlines.
• Self-motivated, committed, and eager to learn and develop new skills.

Additional Information:

• We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.
• Informa TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.
• Our benefits include: Great community, broader impact, career opportunity, time out, a flexible range of personal benefits, a ShareMatch scheme, strong wellbeing support, and recognition for great work.
• As an international company, the chance to collaborate with teams around the world.