At a Glance
- Tasks: Support integrated marketing campaigns for exciting events in the renewables industry.
- Company: Join Informa, a top FTSE 100 company with a vibrant culture.
- Benefits: Enjoy flexible working, 25 days leave, and access to thousands of courses.
- Other info: Be part of a supportive community with great career growth opportunities.
- Why this job: Gain hands-on experience in B2B marketing while making impactful connections.
- Qualifications: 2-3 years in B2B marketing, CRM proficiency, and a data-driven mindset.
The predicted salary is between 27000 - 33000 £ per year.
We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business. We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.
We're looking for a hands-on Marketing Associate – Audience to support the execution of integrated marketing campaigns that drive audience acquisition and engagement for our events portfolio within the renewables industry. Reporting to the Senior Marketing Manager, you'll play a key role in executing and deploying multi-channel campaigns effectively, optimising audience targeting, and supporting the delivery of measurable results.
This is a fantastic opportunity for someone who thrives in fast-paced environments, is confident managing multiple campaigns simultaneously, and is eager to develop their skills in B2B events marketing.
- Support the execution of integrated marketing campaigns across email, social media, paid channels, content, and digital platforms
- Assist with event website optimisation, registration processes, and onsite marketing activities
- Monitor campaign performance and support reporting on key metrics including conversion and engagement
- Support audience targeting activities using CRM and marketing automation platforms
- Assist with data segmentation to ensure relevant messaging reaches the right audiences
- Liaise with internal teams, media partners, and external collaborators to ensure timely delivery of campaign assets
- Support relationship building with media partners and industry associations to extend reach
- Track campaign performance and identify opportunities to optimise channels and tactics
- Provide support by developing understanding of key marketing platforms and their functionality
- Assist with testing and learning activities to continuously improve campaign effectiveness
Requirements:
- 2–3 years B2B marketing experience, ideally with focus on events, conferences, or lead generation
- CRM and email platform proficiency (Eloqua desirable, or similar platforms such as Salesforce, HubSpot, Marketo)
- Highly organised with ability to manage multiple projects under tight deadlines
- Data-driven approach with ability to track and report on campaign performance
- Knowledge of paid media platforms (LinkedIn Ads, Google Ads) and marketing attribution models
- Familiarity with web CMS and basic SEO principles, digital marketing capabilities
- Content marketing experience and ability to support content-led strategies
- PR outreach and media relations experience
- Support best practice and contribute to innovation across marketing activities
That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.
Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks.
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning.
Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from home.
A flexible range of personal benefits to choose from, plus company funded private medical cover.
Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more.
We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen.
If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and/or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer.
Student Marketing Associate employer: Informa Group Plc.
Informa Group Plc. is an exceptional employer that prioritises employee well-being and professional growth, offering a flexible hybrid working environment that fosters collaboration and innovation. With a competitive salary, private medical insurance, and generous annual leave, employees are empowered to thrive both personally and professionally while contributing to meaningful customer experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Student Marketing Associate
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Informa Group Plc. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Informa Group Plc. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Informa Group Plc. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Informa Group Plc.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Student Marketing Associate
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Informa Group Plc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Informa Group Plc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Informa Group Plc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Informa Group Plc.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Informa Group Plc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Informa Group Plc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
