Senior Strategist - Content Marketing

Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space? At Informa TechTarget, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to world-shaping innovations. You’ll apply your energy and intellect to helping clients be faster to market and faster to revenue. We’re a vibrant community of world-class practitioners – over 2000 colleagues strong – with offices in 19 locations around the world.

About Informa TechTarget: Informa TechTarget (Nasdaq: TTGT) informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI. With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets. Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients.

We provide our customers with:

• Trusted information that shapes the industry and informs investment
• Intelligence and advice that guides and influences strategy
• Advertising that grows reputation and establishes thought leadership
• Custom content that engages and prompts action
• Intent and demand generation that more precisely targets and converts

Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices. This role is based in our 240 Blackfriars office.

Informa TechTarget Studio, operating within the Brand and Content Group, is seeking a Senior Strategist to deliver best-in-class content marketing strategies for some of the world's largest B2B and B2C brands across financial services, healthcare, technology, and lifestyle industries. We’re looking for a strategic thinker and cross-functional collaborator with strong digital marketing skills who is well-versed in research methods. You’ll be entrepreneurial in spirit and passionate about elevating the content marketing industry, bringing fresh perspectives to conversations about content's role in brand and demand strategies, ROI, distribution, and creativity. The ideal candidate is resourceful, adaptable, and thrives in fast-paced environments.

You’ll possess strong client intuition and work collaboratively with internal and client teams to develop high-performing, creative strategies that provide clear roadmaps for ongoing content marketing success.

What You’ll Do:

• Drive Growth Through Strategic Thinking: Participate in new business and presales discussions with prospective clients. Help define strategic needs and articulate value alongside business development and senior team members. Identify opportunities to deepen client relationships and support business development initiatives.
• Lead Client Engagement: Act as key point of contact for day-to-day client interactions on strategic projects. Support cross-functional teams in delivering strategic solutions aligned with client goals and timelines. Develop and maintain strong working relationships with mid-level client stakeholders.
• Solve Complex Challenges: Proactively identify operational and marketing challenges within projects. Contribute to developing scalable, practical solutions in collaboration with peers and senior stakeholders. Apply established content strategy frameworks and measurement models across projects.
• Shape Industry Thinking: Contribute to thought leadership by supporting development of presentations, internal strategy resources, and client-facing materials. Support planning and facilitation of strategic workshops and internal alignment sessions. Contribute to continuous refinement of internal strategic practices. Actively participate in team development by learning from senior strategists. Share knowledge with peers and contribute to a culture of strategic growth and excellence. Support commercial growth through contributions to proposals, presentations, and strategic insights.

Qualifications:

• Bachelor's degree in marketing, business, or related field preferred.
• 7+ years' experience in senior strategy roles within digital marketing, media, or agency environments.
• Strong knowledge of local and regional market dynamics within EMEA, including cultural nuance, channel preferences, and buyer behaviour.
• Proven experience in B2B content marketing with understanding of complex buyer journeys, stakeholder mapping, and value-based messaging.
• Demonstrated leadership in high-stakes strategy work for enterprise-level B2B and B2C clients.
• Familiarity with technology sector or related industries preferred.

Technical Excellence:

• Deep commercial acumen with record of growing client portfolios.
• Ability to design and conduct research (qualitative and quantitative).
• Advanced expertise in leveraging insights and analytics.
• Sophisticated understanding of audience segmentation and content customisation.
• Advanced proficiency with analytics, research, and insight tools (Sparktoro, Screaming Frog, SEMrush, Google Analytics, BuzzSumo).
• Mastery in Keynote/PowerPoint; familiarity with modern workflow platforms and team enablement systems.

Personal Qualities:

• Highly motivated by business growth and results.
• Respected for integrity and ability to influence senior leadership.
• Exceptional prioritisation and organisational skills in dynamic environments.
• Inspirational leader and supportive coach with collaborative approach.
• Proactively challenges briefs, delivering strategic solutions that surprise and delight.
• Cultivates idea-sharing, cross-team collaboration, and ongoing professional development.
• Demonstrates resilience and adaptability in overcoming barriers.

Communication Skills:

• Outstanding written and verbal communication, including public speaking and executive presence.
• Adept at building lasting relationships with senior business leaders and decision-makers.
• Highly skilled at leading and facilitating high-stakes meetings and presentations.

Additional Information:

We believe that great things happen when people connect face-to-face. That’s why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, colour, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence.

Informa TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law.

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks.
• Broader impact: take up to four days per year to volunteer, with charity match funding available too.
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves.
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
• A flexible range of personal benefits to choose from, plus company funded private medical cover.
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares.
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more.
• Recognition for great work, with global awards and kudos programmes.
• As an international company, the chance to collaborate with teams around the world.