At a Glance
- Tasks: Support integrated marketing campaigns for exciting events in the renewables industry.
- Company: Join Informa, a top-rated global business with a vibrant culture.
- Benefits: Enjoy 25 days annual leave, flexible working, and comprehensive wellbeing support.
- Other info: Be part of a dynamic team with excellent career development opportunities.
- Why this job: Gain hands-on experience in B2B marketing while making impactful connections.
- Qualifications: Ideal for those with 2-3 years of B2B marketing experience and CRM skills.
The predicted salary is between 19350 - 23650 £ per year.
We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business. We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.
We're looking for a hands-on Marketing Associate – Audience to support the execution of integrated marketing campaigns that drive audience acquisition and engagement for our events portfolio within the renewables industry. Reporting to the Senior Marketing Manager, you'll play a key role in executing and deploying multi-channel campaigns effectively, optimising audience targeting, and supporting the delivery of measurable results. This is a fantastic opportunity for someone who thrives in fast-paced environments, is confident managing multiple campaigns simultaneously, and is eager to develop their skills in B2B events marketing.
- Support the execution of integrated marketing campaigns across email, social media, paid channels, content, and digital platforms
- Assist with event website optimisation, registration processes, and onsite marketing activities
- Monitor campaign performance and support reporting on key metrics including conversion and engagement
- Support audience targeting activities using CRM and marketing automation platforms
- Assist with data segmentation to ensure relevant messaging reaches the right audiences
- Liaise with internal teams, media partners, and external collaborators to ensure timely delivery of campaign assets
- Support relationship building with media partners and industry associations to extend reach
- Track campaign performance and identify opportunities to optimise channels and tactics
- Provide support by developing understanding of key marketing platforms and their functionality
- Assist with testing and learning activities to continuously improve campaign effectiveness
Requirements:
- 2–3 years B2B marketing experience, ideally with focus on events, conferences, or lead generation
- CRM and email platform proficiency (Eloqua desirable, or similar platforms such as Salesforce, HubSpot, Marketo)
- Highly organised with ability to manage multiple projects under tight deadlines
- Data-driven approach with ability to track and report on campaign performance
- Knowledge of paid media platforms (LinkedIn Ads, Google Ads) and marketing attribution models
- Familiarity with web CMS and basic SEO principles, digital marketing capabilities
- Content marketing experience and ability to support content-led strategies
- PR outreach and media relations experience
- Support best practice and contribute to innovation across marketing activities
That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.
Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks.
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning.
Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from home.
A flexible range of personal benefits to choose from, plus company funded private medical cover.
Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more.
We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen.
If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer.
Marketing Assistant (Student Placement) employer: Informa Group Plc.
Informa Group Plc. is an exceptional employer that prioritises employee well-being and professional growth, offering a flexible hybrid working environment that fosters collaboration and innovation. With a competitive salary, private medical insurance, and generous annual leave, employees are empowered to thrive both personally and professionally while contributing to meaningful customer experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Assistant (Student Placement)
✨Get Social with Marketing Communities
Join marketing-focused groups on platforms like LinkedIn or Facebook to connect with professionals in the field. Engage in discussions, share your insights, and ask questions—this is a great way to get noticed and find placement opportunities in marketing-communications.
✨Attend Marketing Events and Workshops
Make it a point to attend local marketing events, workshops, or meetups. Not only will you gain valuable knowledge, but you'll also be able to network with industry insiders. Plus, these events often lead to placement opportunities you won’t find online!
✨Craft Your Own Personal Brand
Start building your personal brand online by creating content related to marketing-communications. Write articles, share case studies, or post about your projects on social media. This will not only showcase your skills to potential employers but also demonstrate your passion for the field!
✨Apply Directly Through Our Website
When you spot a placement at Informa Group Plc., don't hesitate to apply directly through our website. Tailor your application to highlight relevant skills and experience in marketing-communications, and don’t forget to mention any networking contacts you might have!
We think you need these skills to ace Marketing Assistant (Student Placement)
Some tips for your application 🫡
Show Off Your Creativity:In marketing communications, coming up with fresh and original ideas is key! Make sure your application shows off your creative flair—whether that's through a unique CV design or showcasing a standout project from your studies or placements that demonstrates your innovative approach.
Tailor Your Cover Letter to Marketing:When writing your cover letter for the Marketing Assistant (Student Placement) role at Informa Group Plc., focus on your passion for storytelling and engaging audiences. Grab their attention by discussing specific marketing campaigns you've executed or contributed to, and highlight any metrics that reflect your success or learning in those projects.
Demonstrate Your Communication Skills:In this field, clear and compelling communication is everything! Include samples of your writing, such as blog posts, press releases, or strategic plans. These will show your potential employer that you can craft messages that resonate with target audiences, which is vital for a marketing communications role.
Highlight Relevant Experience:Even if you haven’t had a proper job yet, don’t sweat it! Include any relevant internships, volunteer roles, or university projects that relate to marketing communications. These experiences show that you understand the industry and are ready to learn even more during your placement at Informa Group Plc..
How to prepare for a job interview at Informa Group Plc.
✨Know Your Marketing Basics
Brush up on key marketing concepts like the 4 Ps (Product, Price, Place, Promotion) and digital marketing trends. Expect questions that gauge your understanding of strategic communication and how it applies to real-world scenarios—this will show Informa Group Plc. you're ready to jump in.
✨Showcase Your Creative Flair
Make sure to bring a portfolio or samples of your previous work, even if they're from university projects. If you've done any social media campaigns or content creation, be ready to discuss your thought process and the tools you used—like Canva or Adobe Creative Suite. This will help us visualise how you'd contribute to the team at Informa Group Plc..
✨Prepare for Scenario-Based Questions
You might face some role-play questions where you’ll need to think on your feet. For example, how would you handle a crisis in communication or engage a difficult audience? Practising these types of scenarios beforehand can give you a huge edge over other candidates.
✨Express Your Eagerness to Learn
As we're looking at a placement, showcasing your willingness to learn and adapt is crucial. Be open about your career goals and how this placement at Informa Group Plc. fits into them. They'll appreciate your ambition and desire to grow in the marketing field.
