Senior Paid Media Manager in London

At Informa, no two days and no two people are the same, and you'll find the freedom, opportunity and support of a fantastic community to make a real impact. We’re an international business that connects specialists with knowledge, helping them to learn more, know more and do more through live and on demand events, digital and data-driven services and academic research. We are home to over 10,000 colleagues across 30 countries and are a member of the UK’s FTSE 100 group of leading public companies.

This role is based in 5 Howick Place, Victoria, London office. The Paid Media Manager will play a critical role in supporting the VP Performance Marketing in driving excellence across paid digital media channels—including PPC, paid social, and programmatic—within One Informa. This role will focus on executing strategies, managing agency relationships, and ensuring high-performing campaign delivery to achieve consistent, scalable, and measurable results aligned with business objectives.

Key Responsibilities

• Strategic Support: Collaborate with the VP Performance Marketing to implement the vision and strategic role of paid media across One Informa. Assist in building and evolving group-wide frameworks for PPC, paid social, and programmatic campaigns. Support the establishment of standards and best practices to drive consistency, performance, and innovation across teams and agencies. Partner with business and marketing leaders to translate commercial objectives into actionable paid media strategies.
• Campaign Execution & Optimization: Where required, deep dive into specific campaigns to recommend improvements and best practice. Monitor campaign performance, optimize for ROI/ROAS, and ensure adherence to established KPIs and benchmarks. Collaborate with internal teams to ensure campaigns are effectively structured, targeted, and optimized for maximum impact.
• Agency Management: Act as the primary liaison between One Informa and media agencies, ensuring alignment with defined scopes, performance frameworks, and review cadences. Support the evaluation, onboarding, and ongoing management of media agencies across paid search, paid social, and programmatic channels. Drive accountability and performance improvement through regular agency reviews and audits. Collaborate with the VP Performance Marketing to maintain strong relationships with key channel partners (e.g., LinkedIn, Meta) to optimize spend and campaign innovation.
• Internal Team Enablement: Provide guidance and mentorship to in‑market and functional teams on campaign architecture, optimization, and strategic approach. Support capability development initiatives, including training programs, resources, and frameworks to elevate internal team expertise in paid media. Actively contribute to the paid media marketing community by sharing insights, emerging trends, and best practices.
• Measurement & Reporting: Assist in setting unified KPIs, benchmarks, and attribution models for paid media campaigns. Collaborate with the Group Data Analytics teams to ensure accurate reporting structures and actionable insights. Conduct regular audits and reviews to identify areas for improvement and implement best-in-class playbooks.

How Success Will Be Measured

• Performance & Efficiency: Media ROI/ROAS, Customer Acquisition Cost (CAC), Cost Per Lead/Conversion, Conversion Rate Improvement.
• Agency Management: Agency Performance Scores, Alignment with Frameworks, Compliance Rates.
• Team Enablement: Internal Team Capability Maturity, Training Adoption Rates, Onboarding Time for New Markets.
• Business Alignment: Stakeholder Satisfaction, Integration with Commercial Goals, Contribution to Forecast Accuracy.

Qualifications

• Proven expertise in paid media management, with a strong track record of driving performance across PPC, paid social, and programmatic channels and setting best practice at scale.
• Thrives in collaboration: Works effectively with internal teams, agencies, and channel partners to deliver measurable results.
• Results-driven: Focuses on metrics that matter, ensuring the best practice recommendations align with business objectives.
• Adaptable and innovative: Stays ahead of industry trends, challenges assumptions, and pushes boundaries to improve performance.
• Communicates effectively: Builds trust and influences stakeholders to ensure alignment and success across teams.

This role offers an exciting opportunity to contribute to the success of One Informa’s paid media initiatives while working closely with the VP Performance Marketing to drive innovation, consistency, and measurable impact.

Additional Information

We believe that great things happen when people connect face‑to‑face. That's why we work in‑person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Our benefits include a welcoming culture with in‑person and online social events, charity match funding, bespoke training and learning opportunities, 25 days annual leave, flexible personal benefits, and strong wellbeing support.

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed.