Digital Marketing Specialist in London

Company Description: We're part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100 who are #3 in Glassdoor's Best Places to Work 2025 UK list. Our purpose is to connect our customers to information and people that help them know more, do more and be more. We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.

Job Description: This role is based in our 240 Blackfriars Road office. Are you ready to make a significant impact in the world of digital marketing? Join our dynamic, creative, and highly collaborative central digital marketing team at Informa Tech, where innovation meets strategy. As a Digital Marketing Specialist – SEM, you'll play a pivotal role in shaping and executing cutting-edge SEM strategies for our large-scale expos and conferences, driving measurable results and elevating our brands' reach within the tech community. This is your opportunity to lead transformative SEM campaigns that not only enhance brand perception but also deliver exceptional conversions, revenue growth, and ROI across omni-channel marketing initiatives.

What You'll Be Doing:

• Develop and Execute SEM Strategies: Craft tailored SEM strategies to support event attendee acquisition and sponsorship goals, ensuring alignment with broader marketing objectives.
• Campaign Management: Take ownership of paid search, display/programmatic, and social campaigns, from setup to optimization, driving significant increases in brand awareness, lead quality, and audience growth.
• Leverage AI and MarTech: Utilize internal and external AI tools and MarTech platforms to drive innovation, efficiency, and effectiveness across all campaign initiatives.
• Data-Driven Insights: Conduct in-depth industry and audience analysis to identify trends and opportunities, ensuring campaigns are optimized for maximum impact.
• Advanced Tracking and Reporting: Set up cross-domain tracking, GA4 views/segments, and consistent UTM tracking to measure campaign performance from first touchpoint to conversion.
• Performance Optimisation: Continuously refine campaigns to ensure relevance and effectiveness, collaborating with SEO and portfolio marketing teams to maximize results.
• Stakeholder Communication: Create and share weekly and monthly performance dashboards with actionable insights and recommendations for optimization.
• Budget Management: Track and manage SEM budgets, ensuring ROI is maximized and benchmarks such as CPAs and CPLs are consistently met.
• Competitor Analysis: Stay ahead of the competition by uncovering strategic opportunities through keyword targeting and market research.
• Post-Campaign Reporting: Deliver comprehensive post-campaign reports, summarising performance metrics, ROI, lead quality, and conversion rates against targets.
• Stay Ahead of Trends: Keep up to date with the latest SEM trends, tools, and SGE changes to ensure campaigns remain innovative and impactful.

Qualifications:

We're seeking a results-driven, strategic thinker with a passion for digital marketing innovation. To excel in this role, you'll need hands-on experience in PPC, Display, and Paid Social.

Skills and Expertise:

• Technical SEM Knowledge: Extensive experience in creating and optimising PPC, display, and paid social campaigns, including remarketing and lead generation.
• AI and MarTech Proficiency: Experience leveraging AI tools and platforms like SEMrush and ahrefs to forecast, analyze, and optimize campaigns.
• Analytical Excellence: Strong ability to analyze campaign performance, identify trends, and apply data-driven insights to optimize results.
• Tracking and Reporting: In-depth knowledge of GA4, GTM, and UTM tracking, with experience building dashboards in Looker Studio or PowerBI (a bonus).
• Strategic Thinking: Proven ability to develop SEM strategies informed by audience, product, and industry research.
• Communication Skills: Strong communicator with experience presenting trends, strategies, and recommendations to stakeholders.
• B2B and Events Knowledge: Familiarity with B2B marketing and events is preferred but not essential.

Additional Information:

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you're not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely. We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone.

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks.
• Broader impact: take up to four days per year to volunteer, with charity match funding available too.
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning.
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost) anywhere for up to four weeks a year.
• A flexible range of personal benefits to choose from, plus company funded private medical cover.
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares.
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more.
• Recognition for great work, with global awards and kudos programmes.
• As an international company, the chance to collaborate with teams around the world.

We're not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law.