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- Tasks: Lead strategic account development and drive sales in the aviation sector across Europe.
- Company: Informa Markets creates global platforms for industries, hosting over 500 events annually.
- Benefits: Enjoy flexible working, generous leave, and opportunities for personal and professional growth.
- Why this job: Join a top-rated company with a vibrant culture and impactful work in the aviation industry.
- Qualifications: B2B sales experience in aviation, strong networking skills, and a proven sales track record required.
- Other info: We value energy and ambition; all backgrounds are welcome to apply.
The predicted salary is between 48000 - 84000 £ per year.
This job is brought to you by Jobs/Redefined, the UK\’s leading over-50s age inclusive jobs board.
Company Description
Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500
large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to be-missed annual events where buyers and sellers build relationships, see and show products and do
business.
We also provide year-round online platforms where companies showcase their businesses and products
and buyers conduct research, generating valuable leads, and we provide data and digital content that
supports the flow of knowledge and transactions in markets.
We\’re part of Informa, a global business with a network of trusted brands in specialist markets across
more than 30 countries, and a member of the FTSE 100 who are #3 in Glassdoor\’s Best Places to Work
2025 UK list.
Job Description
Location – UK, London Based
Drive significant revenue growth across European markets by developing and implementing Strategic Account Planning frameworks for Aviation Week Network\’s EMEA operations. As a highly experienced Strategic Account leader, you will spearhead strategic account development and sales initiatives, actively engaging with senior executives at key European accounts and regional industry forums, with particular emphasis on expanding data feeds and API solutions across European OEMs, Tier 1s, Tier 2s, and government agencies.
Key Responsibilities
Strategic Account Sales & Development
- Lead direct sales efforts for major enterprise clients across European markets
- Develop and execute account penetration strategies for OEMs, Tier 1s, Tier 2s, and government agencies
- Personally engage with C-level executives at key accounts to drive strategic relationships and close high-value deals
- Meet and exceed assigned sales targets for the region
Market Presence & Business Development
- Serve as Aviation Week\’s visible sales leader for strategic accounts in European markets
- Build and maintain executive-level relationships across the aerospace industry
- Identify and pursue new business opportunities within the broader European aviation sector
- Actively participate in industry events, forums, associations and working groups
360° Revenue Development
- Directly sell data solution opportunities within existing Aviation Week event and media customers
- Convert traditional customer relationships into enterprise data partnerships
- Execute cross-selling strategies to maximize customer value across all Aviation Week offerings
- Identify and capitalize on full-spectrum opportunities within European accounts
Commercial Strategy
- Implement consultative, data-driven sales approaches tailored to client needs
- Develop specific value propositions and sales messaging for data solutions
- Adapt global sales strategies to address unique requirements of European markets
- Collaborate with product teams to ensure solutions meet market demands
Qualifications
- B2B sales experience in aviation/aerospace sector
- Proven track record in strategic account development and data/information services sales
- Demonstrated success in meeting and exceeding sales targets
- Experience selling to OEMs, suppliers, and government agencies
- Strategic account planning expertise and executive presence with clients
- Strong networking and relationship building skills across business cultures
- Deep understanding of Value-Based and enterprise sales processes
- Experience with data product commercialization
Additional Information
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here\’s
some of what you can expect when you join us. But don\’t just take our word for it – see what our
colleagues have to say at LifeAt.Informa.com
Our benefits include:
• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and
most of us balance time in the office with time working remotely
• Great community: a welcoming culture with in-person and online social events, our fantastic
Walk the World charity day and active diversity and inclusion networks
28 Informa PLC / informa.com
Information Classification: General
• Broader impact: take up to four days per year to volunteer, with charity match funding
available too
• Career opportunity: the opportunity to develop your career with bespoke training and
learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn
Learning. When it\’s time for the next step, we encourage and support internal job moves
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and
the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company funded private medical
cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching
shares
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living
subsidy, access to health apps and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world
We\’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.
At Informa, you\’ll find inclusive experiences and environments where all perspectives and backgrounds
are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally
an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and
do not discriminate on the basis of key characteristics and statuses, including all of those protected by
law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here
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Director, Strategic Accounts - Aviation employer: Informa Group Plc.
Contact Detail:
Informa Group Plc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Strategic Accounts - Aviation
✨Tip Number 1
Network actively within the aviation and aerospace sectors. Attend industry events, forums, and associations to meet key players and decision-makers. Building relationships with C-level executives can give you an edge in understanding their needs and positioning yourself as a valuable partner.
✨Tip Number 2
Familiarise yourself with the latest trends and challenges in the European aviation market. This knowledge will help you engage in meaningful conversations with potential clients and demonstrate your expertise in strategic account development.
✨Tip Number 3
Showcase your understanding of data solutions and how they can benefit clients in the aviation sector. Prepare to discuss specific examples of how you've successfully implemented data-driven strategies in previous roles, as this aligns with the job's focus on data product commercialization.
✨Tip Number 4
Highlight your experience with consultative sales approaches. Be ready to explain how you've tailored your sales strategies to meet unique client needs, especially when engaging with OEMs and government agencies, as this is crucial for the role.
We think you need these skills to ace Director, Strategic Accounts - Aviation
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant B2B sales experience in the aviation or aerospace sector. Emphasise your track record in strategic account development and any specific achievements related to data solutions.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of the aviation industry and articulate how your skills align with the responsibilities of the Director, Strategic Accounts role. Mention your experience engaging with C-level executives and your success in meeting sales targets.
Showcase Your Networking Skills: Highlight your ability to build executive-level relationships across the aerospace industry. Provide examples of how you've identified and pursued new business opportunities, particularly within European markets.
Demonstrate Strategic Thinking: In your application, illustrate your expertise in strategic account planning and your consultative, data-driven sales approach. Discuss how you would adapt global sales strategies to meet the unique requirements of European markets.
How to prepare for a job interview at Informa Group Plc.
✨Research the Company and Industry
Before your interview, take the time to understand Informa Markets and its role in the aviation sector. Familiarise yourself with their recent events, data solutions, and market presence. This knowledge will help you engage meaningfully with the interviewers and demonstrate your genuine interest in the company.
✨Prepare for Executive-Level Engagement
Given the emphasis on engaging with C-level executives, practice articulating your experience and strategies in a concise and impactful manner. Be ready to discuss how you've successfully built relationships and closed high-value deals in previous roles, particularly within the aerospace industry.
✨Showcase Your Strategic Account Development Skills
Highlight your expertise in strategic account planning and development during the interview. Prepare examples of how you've implemented successful account penetration strategies and converted traditional customer relationships into enterprise partnerships, especially in the context of data solutions.
✨Demonstrate Adaptability and Cultural Awareness
In a diverse European market, showcasing your ability to adapt global sales strategies to local needs is crucial. Be prepared to discuss how you've navigated different business cultures and tailored your approach to meet unique client requirements in past roles.
