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- Tasks: Lead PPC strategies and manage campaigns to achieve business goals.
- Company: Join a dynamic team in a flexible, innovative work environment.
- Benefits: Enjoy 25 days leave, private medical insurance, and paid volunteering days.
- Other info: Collaborative culture with excellent work/life balance and career growth opportunities.
- Why this job: Make an impact in digital marketing while growing your career.
- Qualifications: Experience in paid search marketing and strong communication skills.
The predicted salary is between 40000 - 50000 £ per year.
We have an exciting opportunity for a Paid Search Marketing Manager to join our Performance Marketing Team on a 9 month maternity cover contract basis, to start in August. The main purpose of this role is to take the lead on PPC activity that drives performance and achieves business goals. Sitting within the Digital Delivery, Societies and Propositions Group and reporting into the Senior Paid Search Manager, you will support with owning the strategy and development of brand aligned, ROI maximised, effective, and efficient Display and PPC marketing activity across all regions globally.
This is a great opportunity for a digitally savvy individual with experience working in paid search marketing, looking to take the next step in their career. Most importantly, we’re looking to recruit a passionate, engaged, and proactive individual.
You will be responsible for:
- Working with the Senior Paid Search Manager to develop PPC strategies that deliver on key business objectives.
- Oversee PPC Account Management at every stage of the campaign lifecycle; including planning, set-up, optimisation and reporting.
- Taking full ownership and accountability for delivery of key activity and projects.
- Support the Paid Search Marketing Executive to identify areas of improvement and business growth across our PPC campaigns.
- Take ownership of delivering performance insights and managing relationships with internal stakeholders.
- Lead on collaboration with Regional teams, Marketing Analytics team, Workflow Managers, and others to ensure campaign strategy and spend plans are fully optimised and drive the best possible conversions and maximise ROI.
- Keeping up to date with the latest developments and trends across all facets of PPC in order to expand subject matter expertise for paid search marketing.
Experience of working to deadlines and prioritising tasks. Excellent communication and interpersonal skills (written and verbal). Collaborative and emotionally intelligent; capable of building effective relationships with both internal and external stakeholders. Knowledge of Microsoft Excel.
Benefits:
- An excellent work/life balance with a fantastic, flexible working culture.
- 25 days annual leave per year plus a day off for your birthday.
- 3 additional discretionary days off during the holiday season at the end of the year.
- 4 paid volunteering days each year.
- Company funded single cover private medical insurance.
- Employee assistance programme – offering 24/7 well-being support.
- Share Match – Plan that matches every share purchased with two free shares.
- Life assurance, plus optical and medical care.
Paid Search Marketing Manager (9 month mat cover contract) employer: Informa Group Limited
Contact Detail:
Informa Group Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Search Marketing Manager (9 month mat cover contract)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its PPC strategies. Show us that you’re not just another candidate; demonstrate your passion for paid search marketing and how you can contribute to their goals.
✨Tip Number 3
Practice your pitch! Be ready to explain your previous experiences and how they relate to the role. We want to hear about your successes in PPC and how you’ve driven results in past campaigns.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re genuinely interested in joining our team.
We think you need these skills to ace Paid Search Marketing Manager (9 month mat cover contract)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Paid Search Marketing Manager role. Highlight your PPC experience and any successful campaigns you've managed. We want to see how your skills align with our goals!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for paid search marketing and why you’re excited about this opportunity with us. Be sure to mention how you can contribute to our team’s success.
Showcase Your Results: When detailing your past experiences, focus on the results you achieved. Use metrics to demonstrate how your strategies improved ROI or conversions. We love numbers that tell a story!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Informa Group Limited
✨Know Your PPC Stuff
Make sure you brush up on your knowledge of PPC strategies and the latest trends in paid search marketing. Be ready to discuss specific campaigns you've managed, what worked, what didn’t, and how you optimised for ROI. This shows you're not just familiar with the basics but are genuinely passionate about the field.
✨Showcase Your Analytical Skills
Since this role involves a lot of data analysis, be prepared to talk about how you've used analytics tools to drive campaign performance. Bring examples of how you've interpreted data to make decisions or improve campaigns. This will demonstrate your ability to deliver performance insights effectively.
✨Be a Team Player
Collaboration is key in this role, so highlight your experience working with cross-functional teams. Share examples of how you've built relationships with stakeholders and contributed to team success. This will show that you can work well with others and understand the importance of teamwork in achieving business goals.
✨Prepare Questions
Have a few thoughtful questions ready to ask at the end of your interview. This could be about the company's approach to PPC, how they measure success, or what challenges they currently face. It shows you're engaged and interested in the role, plus it gives you valuable insights into the company culture.