Marketing Manager

We’re part of Informa, a FTSE 100 member recognised as one of Britain's Most Admired Companies, with trusted brands in specialist markets across 30+ countries. Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections. We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.

This role is based in our office name 240 Blackfriars office. The role is responsible for leading the planning and execution of innovative content marketing campaigns (i.e., email, social, paid) for a portfolio of events and digital media products. You will be a key player in the creation of the strategic plan for the portfolio as a whole, delivering on marketing objectives (i.e., traffic, impressions, attendance). Your role will work closely with the event operations and other content teams to ensure plans at all levels are integrated and delivered to the highest standard, on time, and within budget.

Job Responsibilities

• Campaign Planning (25%): Own the development and end-to-end execution of year-round marketing strategies aligned to the overall business goals and objectives, as well as market-segment specific goals and objectives. Prepare and present campaign plans, schedules, timelines. Drive and monitor the implementation of the plan and ensure adherence to deadlines. Own the ideation, execution, and management of integrated marketing, communications, and demand generation/lead generation campaigns through digital advertising, paid media and media partnerships, email, social media, and other tactics. Own the design and production of all marketing collateral determined within the marketing plan. Adapt key marketing messaging and communication of value proposition(s) and own the development of supporting copy, calls to action, and customer journey for marketing and sales campaigns, based on target customer segments, campaign goals, and desired results. Lead and own the marketing efforts required to execute and grow the sales efforts for our business. Ensure consistent use of established branding, core value proposition messaging, imagery, and positioning across internal and external marketing materials, graphics, communications, and more; Cross-collaborate with peers in other lines of business to achieve consistent brand messaging where appropriate.
• Marketing Promotions Execution (50%): Identify key target audience, manage and segmenting data, identifying gaps, and identifying a data acquisition strategy to support the strategic 1-3 year goals of the portfolio. Execute promotions with the assigned portfolio audience including: Coordinating the design and production of all marketing collateral relating to your brand, events, and products, including web banners/emails, etc. Creating high-performing copy for product promotions. Ensure appropriate online and offline channels are selected to promote the portfolio brand and individual products. Creation and updating of portfolio and event websites with proposition and latest information. Working with key associations and media partners to secure external promotions for events to broaden reach and exposure of events, digital products, and the portfolio brand as a whole. Generating leads for the delegate sales teams. Work closely with the content marketing team to ensure campaign and content plans are integrated and timelines are adhered to.
• Analytics, Insight, and Reporting (20%): Provide your manager with weekly reports for ongoing events and campaign effectiveness, and make recommendations to drive continuous improvement, achieve revenue targets, and optimize budget spend. Conduct strategic analysis of a range of performance metrics across physical and digital products, audiences, and marketing channels/tactics to provide strategic insight on the potential future of the portfolio and products within it and improve the ROI of future campaigns. Present to management on portfolio performance across a range of products.
• Other (5%): Attends conferences and training as required to support the delivery team. Supports delivery team with digital event delivery as required. Manage ad hoc projects, or communication for additional products outside the portfolio as required by the schedule. Performs other duties as needed.

Qualifications

• Bachelor’s degree in Marketing or related field or relevant experience.
• Experience in progressively more complex B2B campaigns, managing campaigns independently or working as a peer in a senior marketing team.
• Thorough understanding & experience of marketing function, planning, operations, and execution using marketing automation technology (preferably Eloqua), training and optimization.
• Experience of working with CMS platforms (but coding knowledge not required), training and optimization.
• Thorough understanding & experience of digital (PPC, SEO, online advertising) and content marketing.
• Database development and growth including segmentation/personalization.
• An entrepreneurial spirit, goal-oriented and self-motivated.
• Adapts to changing situations and requirements, manages multiple deadlines and activities simultaneously.
• Out of the box thinking, willing to challenge norms and come up with fresh ideas and approaches on reaching audiences and engaging our customers.
• Able to build strong business relationships.
• Well-developed presentation skills.
• Problem solver, balancing stakeholder needs while maintaining brand and business objectives. Identifies roadblocks, determines fixes, and works in a team environment to implement the solutions to get to the end goal.

Additional Information

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely. We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone.

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks.
• Broader impact: take up to four days per year to volunteer, with charity match funding available too.
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves.
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
• A flexible range of personal benefits to choose from, plus company funded private medical cover.
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares.
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more.
• Recognition for great work, with global awards and kudos programmes.
• As an international company, the chance to collaborate with teams around the world.

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law.