At a Glance
- Tasks: Lead strategic marketing initiatives and shape compelling commercial propositions.
- Company: Join Informa Markets, a global leader in event organisation and digital platforms.
- Benefits: Enjoy competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Work in a dynamic environment with a focus on innovation and collaboration.
- Why this job: Make an impact by driving marketing strategies that connect buyers and sellers worldwide.
- Qualifications: Experience in product marketing and strong analytical skills are essential.
The predicted salary is between 50000 - 60000 € per year.
Informa Markets, a division within Informa, creates global platforms for industries. We organize over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business. We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.
This role can be based in our 240 Blackfriars London or 79-83 North Street Brighton office. The Product Marketing Manager – Commercial Marketing is a strategic role within the commercial marketing team, reporting directly to the Director of Commercial Marketing. In this role you will focus on shaping and driving commercial propositions, product positioning strategy, messaging and campaigns across multiple events, media and content products within the portfolio. You will align with the overarching portfolio commercial strategy ensuring measurable business outcomes such as MQL growth, pipeline acceleration, and client retention.
You will also ensure alignment with the sales team by equipping them with the insights, messaging, and tools needed to effectively communicate the commercial value proposition and USPs to clients. As the Product Marketing Manager you will focus on strategy development, KPI analysis, and providing actionable insights to inform decision-making and optimize marketing performance.
KEY RESPONSIBILITIES- Shape commercial value propositions, including sponsorship packages, exhibitor offerings, content and media products and lead generation opportunities, ensuring alignment with brand identity and market opportunities.
Product Marketing Manager, Commercial in London employer: Informa Group Limited
Informa Markets is an exceptional employer that fosters a dynamic and collaborative work culture, where innovation and strategic thinking are highly valued. With opportunities for professional growth and development, employees can thrive in a supportive environment while contributing to impactful global events and platforms. Located in vibrant cities like London and Brighton, the company offers a unique blend of exciting career prospects and a balanced lifestyle, making it an attractive choice for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager, Commercial in London
✨Tip Number 1
Network like a pro! Attend industry events and connect with people in the field. Don’t be shy to introduce yourself and share your passion for product marketing – it’s all about making those valuable connections.
✨Tip Number 2
Showcase your skills! Create a portfolio that highlights your past projects and successes in product marketing. Use this as a conversation starter during interviews to demonstrate your expertise and strategic thinking.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their market positioning and think about how you can contribute to their commercial strategy. This will show your genuine interest and help you stand out.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and take the initiative to engage directly with us.
We think you need these skills to ace Product Marketing Manager, Commercial in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Product Marketing Manager role. Highlight relevant experience and skills that align with the job description, especially around commercial propositions and marketing strategies.
Craft a Compelling Cover Letter:Your cover letter should tell us why you're the perfect fit for this role. Use it to showcase your passion for product marketing and how your previous experiences can drive measurable business outcomes.
Showcase Your Achievements:Don’t just list your responsibilities; we want to see your achievements! Use metrics and examples to demonstrate how you've successfully shaped marketing strategies or improved client retention in past roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at Informa Group Limited
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand Informa Markets' products and services. Familiarise yourself with their events, media offerings, and how they generate leads. This knowledge will help you articulate how your skills can enhance their commercial propositions.
✨Showcase Your Strategic Thinking
Prepare to discuss your experience in shaping marketing strategies and driving measurable outcomes. Be ready to share specific examples of how you've developed value propositions or improved client retention in previous roles. This will demonstrate your ability to align with their commercial strategy.
✨Align with Sales Insights
Since this role involves equipping the sales team with insights and tools, think about how you've collaborated with sales in the past. Bring examples of how you've provided actionable insights that helped sales teams communicate effectively with clients. This shows you understand the importance of cross-departmental alignment.
✨Prepare Questions That Matter
At the end of the interview, have a few thoughtful questions ready. Ask about their current challenges in product positioning or how they measure success in their campaigns. This not only shows your interest but also gives you insight into how you can contribute to their goals.
