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- Tasks: Lead digital marketing strategies and enhance customer experiences across Informa Festivals brands.
- Company: Join Informa Festivals, a dynamic leader in the events industry, focused on innovation and growth.
- Benefits: Enjoy perks like remote work, annual leave, health options, and employee assistance programmes.
- Why this job: Be part of a vibrant team driving digital transformation and making a real impact in marketing.
- Qualifications: 10+ years in marketing, team management, and experience with digital analytics and automation tools required.
- Other info: This is a 9-month contract role based in London, perfect for ambitious professionals.
The predicted salary is between 72000 - 100000 £ per year.
Reporting to the SVP Digital Marketing, the VP of Digital Experience (DX) and Operations will be a key member of the Digital Marketing (DM) Management team. This role leads, plans, and coordinates the design and delivery of activity across Informa Festivals brands. It also works across the brands to introduce best-in-class digital marketing practices to grow brands’ digital maturity and commercial outcomes.
The role supports the Brands by providing data-driven Digital Marketing Automation, digital Customer Experience focusing on Landing and website content pages, and coordination of Digital Marketing Operations processes to activate digital marketing initiatives with the customer at the center.
The primary responsibilities include:
- Leading digital email strategy and execution in alignment with brands, understanding their goals, and evolving briefs to enhance audience-driven experiences.
- Translating strategic priorities into structured projects with clear financials and action plans.
- Collaborating with the DM Digital Analytics team to measure project success.
- Measuring Digital Experience effectiveness and conducting A/B testing across marketing channels.
- Advancing brands' approach to Account Based Marketing (ABM) and personalization.
- Working with the Digital Marketing Team to improve campaign planning, audience targeting, and execution processes.
- Conducting quarterly reviews with brands and performance teams to optimize digital KPIs and share success stories.
- Establishing governance with SLAs and automating processes to improve delivery speed.
- Managing the Marketing Automation team and upskilling the Marketing Operations team on MarTech tools.
- Ensuring campaign quality through QA functions.
- Managing customer segmentation and guiding brands on data quality and signals.
- Acting as the main coordinator for Marketing Operations within the brands.
- Managing the MarTech stack and overseeing technology integration projects.
Key accountabilities include:
- Putting the customer at the center of all digital marketing strategies.
- Applying analytical and problem-solving skills, staying updated on new digital trends.
- Engaging with stakeholders and communicating solutions effectively.
- Managing time effectively in a remote environment.
Qualifications:
- 10+ years’ experience in Marketing
- Team management experience
- Project management experience in large-scale organizations with a digital focus or consulting background
- Experience working with Digital Analytics teams
- Marketo experience required, knowledge of Eloqua is a plus
- Salesforce experience is advantageous
- Proven stakeholder management and collaboration skills
- Experience in A/B testing
Additional Information:
We offer a supportive and rewarding environment, including benefits like annual leave, pension, parental leave, health and wellbeing options, charitable giving, discounts, life assurance, employee assistance, income protection, share schemes, and more. We value energy, ambition, and diversity, and are committed to equal opportunities.
VP, Digital Experience & Operations - (9 month contract) employer: Informa Festivals
Contact Detail:
Informa Festivals Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land VP, Digital Experience & Operations - (9 month contract)
✨Tip Number 1
Network with professionals in the digital marketing field, especially those who have experience in roles similar to the VP of Digital Experience. Attend industry events or webinars where you can connect with potential colleagues or mentors who can provide insights and possibly refer you to opportunities.
✨Tip Number 2
Familiarise yourself with the latest trends in digital marketing and customer experience. Being able to discuss recent developments or case studies during interviews can demonstrate your passion and knowledge, making you a more attractive candidate.
✨Tip Number 3
Prepare to showcase your experience with Marketing Automation tools like Marketo and Salesforce. Be ready to discuss specific projects where you've successfully implemented these tools to drive results, as this will highlight your technical expertise and strategic thinking.
✨Tip Number 4
Practice articulating your approach to stakeholder management and collaboration. Given the role's emphasis on working with various teams, being able to share examples of how you've effectively engaged stakeholders in past projects will set you apart from other candidates.
We think you need these skills to ace VP, Digital Experience & Operations - (9 month contract)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing and operations. Focus on your achievements in leading teams, managing projects, and implementing digital strategies that align with the job description.
Craft a Compelling Cover Letter: Write a cover letter that specifically addresses the key responsibilities of the VP role. Emphasise your experience with digital marketing automation, A/B testing, and stakeholder management, showcasing how you can contribute to Informa Festivals.
Showcase Your Analytical Skills: In your application, provide examples of how you've used data-driven insights to improve digital marketing outcomes. Mention any specific tools or methodologies you've employed, such as Marketo or Salesforce.
Highlight Leadership Experience: Since this role involves managing teams, be sure to include details about your leadership style and experiences. Discuss how you've successfully led teams in a remote environment and fostered collaboration across departments.
How to prepare for a job interview at Informa Festivals
✨Understand the Digital Landscape
Familiarise yourself with the latest trends in digital marketing and customer experience. Be prepared to discuss how you can apply these trends to enhance Informa Festivals' brands and drive their digital maturity.
✨Showcase Your Leadership Skills
As a VP, you'll need to demonstrate your ability to lead teams effectively. Prepare examples of how you've successfully managed teams in the past, particularly in a digital context, and how you've driven results through collaboration.
✨Prepare for Data-Driven Discussions
Since the role involves working closely with analytics, be ready to discuss your experience with data analysis and A/B testing. Highlight specific projects where you've used data to inform decisions and improve digital marketing outcomes.
✨Emphasise Stakeholder Engagement
This position requires strong stakeholder management skills. Think of instances where you've effectively communicated solutions to various stakeholders and how you navigated differing priorities to achieve successful outcomes.
