At a Glance
- Tasks: Drive new business by securing sponsorships and exhibitions with top tech brands.
- Company: Join Informa Festivals, the leading tech event in Africa with a vibrant culture.
- Benefits: Enjoy 25 days annual leave, flexible working, and career development opportunities.
- Why this job: Be part of a high-energy team and make impactful connections in the tech industry.
- Qualifications: 3+ years in B2B sales with a proven track record of closing high-value deals.
- Other info: Collaborate globally and enjoy a supportive, inclusive work environment.
The predicted salary is between 36000 - 60000 £ per year.
This role is based in our 5 Howick Place office. Africa Tech Festival, part of Informa Festivals, is the continent’s leading technology event, bringing together 15,000+ attendees and 300+ partners each year. We are hiring a pure new business hunter to accelerate sponsorship and exhibition revenue from enterprise and blue-chip technology brands. This role is about winning new logos. You will be highly proactive, commercially driven and comfortable building opportunities from scratch — owning the full sales cycle and closing meaningful, high-value deals.
What You’ll Do
- Identify, target and win new business sponsorship and exhibition partners
- Build and execute outbound strategies into enterprise technology accounts
- Own the full sales cycle: prospecting, discovery, solution design, negotiation and close
- Sell high-value, ROI-led partnerships across live events and digital products
- Close 5–6 figure deals with senior decision-makers at global and regional tech brands
- Build and maintain a strong, self-generated pipeline
- Forecast accurately and deliver consistently against revenue targets
- Operate at pace within a high-energy, high-performance sales team
- Use social selling and Salesforce to manage pipeline and activity
Qualifications
- 3+ years’ experience in new business sponsorship, exhibition or solution-based sales
- Proven track record as a hunter, winning new logos in a competitive B2B environment
- Demonstrable success closing 5–6 figure deals, ideally with blue-chip or enterprise brands
- High-agency, resilient and proactive — comfortable opening doors and creating momentum
- Strong commercial instincts with confident, value-led selling skills
- Experience using CRM systems for pipeline, forecasting and activity logging
Additional Information
We believe that great things happen when people connect face-to-face. That’s why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely. We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone.
Our benefits include:
- Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
- Broader impact: take up to four days per year to volunteer, with charity match funding available too
- Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
- Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
- A flexible range of personal benefits to choose from, plus company funded private medical cover
- A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
- Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
- Recognition for great work, with global awards and kudos programmes
- As an international company, the chance to collaborate with teams around the world
We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.
If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence.
At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law.
Business Development Manager, Africa Tech Festivals in London employer: Informa Festivals
Contact Detail:
Informa Festivals Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Manager, Africa Tech Festivals in London
✨Tip Number 1
Get your networking game on! Attend industry events, webinars, and meetups to connect with potential clients and partners. The more people you know, the easier it is to find those new business opportunities.
✨Tip Number 2
Leverage social media to showcase your expertise. Share insights, engage with industry leaders, and don’t be shy about reaching out to decision-makers. A well-placed message can open doors to high-value deals!
✨Tip Number 3
Practice your pitch! Whether it's a casual chat or a formal meeting, being able to clearly articulate your value proposition is key. Tailor your approach to each potential partner to make it resonate.
✨Tip Number 4
Don’t forget to follow up! After initial conversations, send a quick message to keep the momentum going. It shows you're proactive and genuinely interested in building those partnerships.
We think you need these skills to ace Business Development Manager, Africa Tech Festivals in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Business Development Manager role. Highlight your experience in new business sponsorship and showcase those 5–6 figure deals you've closed. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of how you've successfully hunted for new business and built strong relationships with clients.
Show Off Your Sales Skills: In your application, don’t just list your skills—demonstrate them! Talk about your proactive approach and how you've used social selling or CRM systems like Salesforce to manage your pipeline effectively. We love a good sales story!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, we can't wait to hear from you!
How to prepare for a job interview at Informa Festivals
✨Know Your Numbers
Before the interview, brush up on your sales metrics and achievements. Be ready to discuss specific deals you've closed, especially those in the 5–6 figure range. This will show that you not only understand the numbers but can also deliver results.
✨Research the Company and Its Events
Dive deep into Africa Tech Festival and its past events. Understand their audience, sponsors, and what makes them tick. This knowledge will help you tailor your pitch and demonstrate your genuine interest in contributing to their success.
✨Prepare Your Outbound Strategy
Think about how you would approach potential sponsors and partners. Have a clear outbound strategy in mind that aligns with the company's goals. This proactive mindset will impress interviewers and show you're ready to hit the ground running.
✨Showcase Your CRM Savvy
Familiarise yourself with Salesforce or similar CRM systems. Be prepared to discuss how you've used these tools to manage your pipeline and forecast sales. Highlighting your tech-savviness will resonate well with a company focused on innovation.