At a Glance
- Tasks: Drive growth by sourcing leads and setting appointments with top brands.
- Company: Join Informa TechTarget, a leading B2B tech company with a vibrant culture.
- Benefits: Enjoy flexible working, 25+ days leave, and career development opportunities.
- Other info: Be part of a diverse community with global collaboration and recognition.
- Why this job: Make an impact in the fast-paced tech industry while growing your skills.
- Qualifications: Strong communication skills and a passion for sales and marketing.
The predicted salary is between 31500 - 38500 £ per year.
Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space? At Informa TechTarget, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to world-shaping innovations. You’ll apply your energy and intellect to helping clients be faster to market and faster to revenue. We’re a vibrant community of world-class practitioners – over 2000 colleagues strong – with offices in 19 locations around the world.
About Informa TechTarget: Informa TechTarget informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI. With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets. Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients.
We provide our customers with:
- Trusted information that shapes the industry and informs investment
- Intelligence and advice that guides and influences strategy
- Advertising that grows reputation and establishes thought leadership
- Custom content that engages and prompts action
- Intent and demand generation that more precisely targets and converts
Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices. This role is based in our 240 Blackfriars Rd office. As a Sales Development Representative (SDR) at Informa TechTarget, you will play a pivotal role in driving our growth by sourcing meetings that lead to content marketing programs in partnership with some of the world’s largest brands. You’ll be the front line, introducing our content strategy and development expertise to both existing clients and new prospects. Your focus will be on generating opportunities and building a strong pipeline for the TechTarget Account Executives through various channels such as phone, email, and LinkedIn.
Key Responsibilities:
- Research, source, and secure leads to build a robust pipeline for Account Directors.
- Make outbound sales calls within an assigned territory to generate qualified leads and set sales appointments.
- Leverage email and social media tools for inbound prospect development, engaging target prospects and presenting high-level value propositions.
- Participate actively in weekly meetings to recognize achievements, exchange insights, and collaborate with the team to overcome challenges.
- Manage and update prospecting status and activities via CRM (Salesforce.com).
- Develop a deep understanding of how content marketing programs unlock value for TechTarget’s customers by seeking out innovative approaches and best practices.
- Work closely with Account Executives to align on opportunities and drive revenue growth.
- Collaborate with internal teams to ensure seamless execution of sales processes and strategies.
A self-starter who embraces a growth mindset, proactively taking initiative, seeking continuous improvement, and viewing challenges as opportunities for personal and professional growth. Strong ability to generate leads, build relationships, and set meetings through proactive outreach. Comfortable making outbound sales calls, and skilled at engaging prospects via email and LinkedIn. Proficiency with CRM tools (Salesforce.com or similar) and sales prospecting software. Excellent communication and interpersonal skills, with the ability to present complex solutions in a clear and compelling manner. Ability to meet and exceed monthly pipeline goals while maintaining a strong sense of accountability and teamwork. A passion for learning and developing expertise in content marketing and sales strategies. Self-driven, motivated, and results-oriented with a track record of achieving sales targets.
Informa TechTarget, including its subsidiaries, is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, colour, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. Informa TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law.
Our benefits include:
- Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely.
- Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks.
- Broader impact: take up to four days per year to volunteer, with charity match funding available too.
- Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning.
- Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
- A flexible range of personal benefits to choose from, plus company funded private medical cover.
- A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares.
- Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more.
- Recognition for great work, with global awards and kudos programmes.
As an international company, the chance to collaborate with teams around the world.
Sales Development Representative employer: Informa Connect
At Taylor & Francis, we pride ourselves on being an exceptional employer that champions a flexible working culture and prioritises work-life balance. Our Milton Park office, soon relocating to the vibrant Oxford city centre, offers a collaborative environment where diverse ideas thrive, alongside generous benefits such as 25 days of annual leave, private medical insurance, and opportunities for professional growth. Join us in fostering human progress through knowledge while enjoying a supportive and inclusive workplace that values your unique contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Development Representative
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales Development Representative at Informa Connect, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Informa Connect. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Development Representative. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales Development Representative
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Informa Connect:When writing your cover letter, make sure to tailor your message specifically for Informa Connect. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Informa Connect
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Informa Connect that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Informa Connect that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Informa Connect’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
