At a Glance
- Tasks: Drive paid social growth and optimise campaigns for a global publishing business.
- Company: Join Taylor & Francis, a leader in innovative publishing with a flexible culture.
- Benefits: Enjoy 25 days annual leave, private medical insurance, and a pension scheme.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Shape social strategy and make a real impact on global marketing efforts.
- Qualifications: Experience with paid social campaigns on LinkedIn and Meta, plus strong KPI management skills.
The predicted salary is between 29700 - 36300 £ per year.
Overview
In this role you will drive paid social growth for Taylor & Francis, working with cross-functional teams to optimize campaigns and ROI.
You will lead activity across territories, identify growth opportunities, and stay ahead of market trends to elevate our social offering.
You’ll test new platforms and approaches, clearly communicate performance, and document strategies for shared understanding.
This is a chance to shape the company’s social strategy and contribute to scalable growth in a global publishing business.
- Pay / Benefits
- flexible working culture
- 25 days annual leave + birthday day off
- volunteering days
- private medical insurance
- pension scheme
- share match
Responsibilities
- Own paid social campaign plans and performance
- Lead paid social activity across territories with ROI-focused growth
- Collaborate with planning teams to propose growth strategies and budgets
- Coordinate with cross-functional teams and stakeholders
- Drive paid social innovation by tracking trends and exploring new platforms/audiences
- Execute a clear test-and-learn agenda and document strategies for efficiency
- Key requirements
- Experience managing paid social ad campaigns on Linked In and Meta
- Awareness of profitability, growth strategies, and business development
- Strong understanding of market conditions and commercial opportunities
- High proficiency in the area and strong KPI management
- Ability to present information to stakeholders
- Advanced knowledge of marketing trends and self-development focus
- collaboration
- stakeholder communication
- adaptability
- Linked In Ads
- Meta (Facebook/Instagram) Ads
- KPI and performance reporting
Marketing Executive - Paid Social employer: Informa Connect
At Informa TechTarget, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters collaboration and innovation. With a commitment to employee growth through bespoke training and mentoring, our team enjoys a supportive environment where they can thrive both personally and professionally. Located in a dynamic B2B technology space, we provide unique opportunities to engage with industry leaders and contribute to meaningful projects that shape the future of technology.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive - Paid Social
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Informa Connect and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Informa Connect are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Informa Connect on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Informa Connect. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Executive - Paid Social
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Informa Connect. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Informa Connect:Show us that you’ve done your homework! In your application, briefly mention what you admire about Informa Connect’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Informa Connect
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Informa Connect will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Informa Connect, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
