Marketing Manager ( Conferences and Events ) in London

We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-tobe-missed annual events where buyers and sellers build relationships, see and show products and do business.We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100 who are #3 in Glassdoor's Best Places to Work 2025 UK list. Job DescriptionThis role is based out of our London Blackfriars officeAttendee Marketing Manager - MaritimeWe’re looking for a commercially minded, data-driven Attendee Marketing Manager to lead visitor acquisition and audience growth across our Seatrade Maritime portfolio.This role is responsible for developing and delivering integrated marketing campaigns that attract high-quality audiences, increase registration and attendance, and deliver measurable commercial results. Working closely with Commercial, Content, Product, PR, Digital Performance and Marketing Operations teams, you’ll ensure every campaign is insight-led, customer-focused and optimised for performance.This is an exciting opportunity to shape the growth of some of the world’s leading maritime events while helping transform how marketing is delivered across the portfolio.Key ResponsibilitiesAudience GrowthOwn attendee acquisition strategy across the Seatrade Maritime portfolio.Develop integrated marketing plans aligned to commercial and event objectives.Identify opportunities to grow new audience segments and markets.Email marketingOrganic and paid socialWebsite optimisationContent marketingPartnershipsMediaPaid digital channelsEnsure campaigns are delivered on time and within budget.Continually optimise campaigns using performance data.Customer InsightUse customer insight and data to inform campaign strategy.Analyse attendee behaviour and conversion performance.Recommend improvements to increase ROI and customer experience.Performance & AnalyticsMonitor campaign KPIs and report performance against objectives.Produce regular performance reports with actionable recommendations.Work with the Performance Marketing and Marketing Operations teams to improve campaign efficiency.Stakeholder ManagementPartner with Commercial teams to align visitor and exhibitor strategies.Collaborate with central Digital, SEO, Automation and Analytics specialists.Continuous ImprovementTest new marketing approaches and channels.Champion best practice in attendee marketing.Share learnings across the wider marketing team.Contribute to the continuous improvement of marketing processes, technology and ways of working.Key Performance IndicatorsVisitor registration targets achievedQualified attendee growthAttendance conversion rateCampaign ROICost per registrationEmail performanceWebsite conversion rateDigital engagement metricsCustomer acquisition and retentionOn-time campaign deliveryBudget managementStakeholder satisfactionQualificationsSkills & ExperienceEssential5+ years’ experience in B2B marketing, event marketing or audience marketing.Proven experience delivering integrated marketing campaigns.Strong understanding of digital marketing channels and customer acquisition.Experience using marketing automation and CRM platforms.Excellent analytical skills with the ability to translate data into action.Strong project management and organisational skills.DesirableExperience marketing exhibitions, conferences or live events.Experience marketing to maritime, logistics, supply chain or industrial sectors.Knowledge of customer segmentation and lifecycle marketing.Experience with Eloqua, IIRIS, Core, Google Analytics and Power BI.Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks Broader impact: take up to four days per year to volunteer, with charity match funding available tooCareer opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job movesTime out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year A flexible range of personal benefits to choose from, plus company funded private medical coverA ShareMatch scheme that allows you to become an Informa shareholder with free matching sharesStrong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and moreRecognition for great work, with global awards and kudos programmes As an international company, the chance to collaborate with teams around the world We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. Ask us or see our website for full information. See how Informa handles your personal data when you apply for a job here.