Campaign Manager (Remote) in London

We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.Job DescriptionThis role is based in our Blackfriars or Brighton office.The Campaign Manager - Attendee Marketing is a strategic role within the attendee marketing team, reporting directly to the Director of Attendee Marketing. The Campaign Manager will focus on designing frameworks and providing strategic direction for campaigns that ensure alignment with audience personas, event goals, and attendee value propositions. Working closely with the Attendee Marketing Hub team members and Centers of Excellence, the Campaign Manager will ensure that campaign plans are strategically aligned, data-driven, and designed to deliver impactful results. As the Hub Master, the campaign manager is key in leading the agile marketing ceremonies to support the pillar hub to deliver campaign results together with the Creative & Marketing Performance Centre of Excellence. By embedding insights & performance reporting from the Marketing Analytics Centre of Excellence into campaign planning, the Campaign Manager will optimize strategies and pivot as needed to maximize return on investment.KEY RESPONSIBILITIESCampaign Briefing and Planning• Translate the attendee marketing strategy into detailed campaign briefs that outline objectives, target audiences, messaging frameworks, and channel recommendations.• Run the agile marketing hub for the pillar as hub master, ensuring effective sprint planning cycles & collaborating with the hub engagement managers with the Marketing Performance & Creative Centre of Excellence.Embed insights from marketing analytics and performance reporting into channel selection and targeting strategies, ensuring campaigns are optimized for measurable outcomes.Collaboration and Alignment• Partner with the Attendee Hub team members and Centres of Excellence to deliver and execute campaigns, providing a cohesive campaign plan and briefing.• Work closely with cross-functional teams, including content, operations, and sales, to ensure campaign plans support event goals and attendee engagement strategies.• Collaborate with brand and strategic insights teams to ensure campaign plans align with broader portfolio goals and audience expectations.Performance Monitoring and Reporting• Establish and monitor campaign KPIs, including attendee acquisition, engagement rates, and retention metrics.• Analyze campaign performance data to identify trends, opportunities, and areas for improvement working with the Marketing Analytics & Marketing Performance CoE• Use insights from marketing analytics and performance reporting to refine campaign plans and pivot strategies to maximize attendee acquisition and engagement.• Implement a test-and-learn approach to campaign planning, using data to drive continuous improvement as part of the agile mindset within the ceremonies. • Qualifications• Proven experience in campaign management, with expertise in briefing and planning integrated attendee marketing campaigns across multiple channels.• Data-driven mindset with a focus on embedding insights from marketing analytics and performance reporting into campaign planning and optimization.• Excellent collaboration skills, with experience working closely with crossfunctional teams, including content, operations, and sales.• Exceptional organizational and strategic planning skills, with the ability to manage multiple campaign briefs simultaneously.• Strong analytical skills, with experience in tracking and reporting on attendee campaign performance metrics to inform decision-making and pivot strategies.• Adaptability and comfort working in a fast-paced, dynamic environment with shifting priorities.• Proven experience and/or understanding of the principles and ways of working with agile marketing.WHAT SUCCESS LOOKS LIKE• Strategic Campaign Planning: Deliver detailed attendee campaign briefs and plans that align with event goals and drive measurable outcomes.• Data-Driven Insights: Embed marketing analytics and performance reporting into attendee campaign planning to refine strategies and pivot for maximum impact.• That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces - like at an Informa event - you get the flexibility and support to work from home or remotely.Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networksBroader impact: take up to four days per year to volunteer, with charity match funding available tooCareer opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job movesTime out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a yearA flexible range of personal benefits to choose from, plus company funded private medical coverA ShareMatch scheme that allows you to become an Informa shareholder with free matching sharesStrong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and moreRecognition for great work, with global awards and kudos programmesAs an international company, the chance to collaborate with teams around the worldWe’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. Ask us or see our website for full information.See how Informa handles your personal data when you apply for a job here.Events Services