Marketing Executive in England

This role is based in our 240 Blackfriars office. We are looking for a passionate and results-driven Marketing Executive to spearhead audience growth and engagement for two of our flagship life sciences media brands: BioXconomy and Bioprocess International. This is a unique opportunity to play a pivotal role in expanding our reach within the biotech, pharmaceutical, and medical device industries. If you're a strategic marketer with a flair for executing innovative, multi-channel campaigns and a keen interest in the life sciences sector, we'd love to hear from you.

Strategic Marketing Campaign Execution

• Develop and implement creative marketing strategies to grow readership and subscriptions for BioXconomy and Bioprocess International.
• Create detailed campaign plans with clear objectives, timelines, and KPIs to drive audience acquisition and retention.
• Monitor market trends, competitor activities, and industry developments to identify opportunities for growth and differentiation.
• Collaborate with editorial and sales teams to align marketing initiatives with content and revenue goals.

Digital Marketing Audience Growth

• Design and execute targeted email campaigns to boost traffic, engagement, and subscription conversions.
• Manage social media campaigns across LinkedIn and other platforms to enhance brand visibility and community engagement.
• Optimize SEO strategies to improve organic search rankings and work with paid search agencies to maximize SEM performance.
• Leverage data-driven segmentation to deliver personalized marketing communications and content recommendations.

Content Marketing Thought Leadership

• Partner with editors to create marketing materials that showcase the unique value of our publications.
• Develop compelling promotional content, including newsletters, social posts, and landing pages, to drive readership.
• Ensure all marketing materials are scientifically accurate and commercially impactful.

Analytics Optimization

• Use analytics tools to measure campaign performance, readership metrics, and subscription conversion rates.
• Conduct A/B testing for email campaigns, landing pages, and social content to optimize engagement.
• Utilize CRM, email platforms, and analytics tools to enhance marketing effectiveness.
• Provide regular performance reports with actionable insights for continuous improvement.

Cross-Functional Collaboration

• Work closely with editorial teams to align marketing campaigns with content calendars and key themes.
• Partner with sales teams to support lead generation and deliver marketing-qualified leads.
• Coordinate with design and web development teams to ensure brand consistency across all touchpoints.

Event Marketing Revenue Growth

• Collaborate with event marketers to drive attendance from media audiences and convert event participants into loyal subscribers.
• Promote BioXconomy and Bioprocess International at industry events to boost brand visibility and subscriber acquisition.
• Develop post-event campaigns to engage attendees and convert them into long-term readers.

Qualifications

• Bachelor's degree in Marketing, Communications, Life Sciences, or a related field.
• 1-2 years of marketing experience, ideally in B2B media, publishing, or the life sciences industry.
• Hands-on experience with email marketing platforms, social media management, and SEO/SEM.
• Strong analytical skills with proficiency in tools like Google Analytics, marketing automation platforms, and CRM systems.

Preferred Qualifications

• Experience in scientific publishing or the media industry.
• Understanding of regulatory considerations in life sciences marketing.

What We Offer

• The opportunity to shape marketing strategies for leading life sciences media brands.
• A collaborative and supportive work environment with editorial and sales teams.
• Professional development opportunities in the fast-growing life sciences sector.
• A competitive salary and benefits package.

This is your chance to make a meaningful impact on the growth of established media brands while building your expertise in the dynamic and innovative life sciences marketing landscape.

Additional Information

• We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more.
• When you're not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.
• We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone.
• Our benefits include a welcoming culture with in-person and online social events, charity match funding, career development opportunities, 25 days annual leave, flexible personal benefits, and strong wellbeing support.

As an international company, the chance to collaborate with teams around the world. We're not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen.

If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer.