Delegate Sales - Education

This role is primarily concerned with selling delegate places over the phone onto our events and training courses which we run globally. The products we sell are both physical and digital, with the latter becoming an increasingly important part of our offering. The Associate Delegate Relations Manager is expected to advise customers on the range and suitability of the events and courses that we run across several industries, and on any additional services offered, drawing on the experience and expertise of the business development and technical staff where required. All sales made must reflect the training needs of the customer, while fully considering the overall business strategy, with the aim of maximizing long-term revenue. An additional key part of the role is to identify cross-selling opportunities, understanding the client’s needs, and providing them with information about live and future events in their relevant portfolio. The role also involves building and maintaining strong relationships with new and existing clients through excellent customer service and account management. This role operates under a hybrid/balanced working model – with a 3-day in-office expectation. You will report to the Head of Sales of the portfolio you work in, but close liaison with other members of the Informa Connect Production, Sales, and Marketing teams is also required to ensure that all sales activities accurately reflect the needs of the events, training, and the wider portfolio that Informa Connect offers.

KEY RESPONSIBILITIES

• Make at least 100 calls a day to contact clients and prospects – this is primarily a telephone-based role.
• Generate revenue by selling on large-scale events, specialized conferences, and training courses.
• Identify opportunities to cross-sell our entire portfolio of events, whether that be Finance, Life Sciences, Maritime, Marketing, Legal & Tax, Energy & Agriculture, and more.
• Provide support, where needed, to ensure revenue is collected on sales that are made.
• Supply detailed feedback to divisional managers and other departments on the progress of each event and sales campaign.
• Identify and benchmark against competitive events.
• Contribute to new lead generation activities using all available resources.
• Follow up on all leads promptly and proactively.
• Ensure consistency of sales and marketing information (keeping customers informed of current prices, discounts if any, target audience, priorities, resource availability, etc.).
• Consult closely with both the wider Informa Connect teams and the event team to ensure sales activities are conducted efficiently and aligned with the wider business.
• Perform additional duties as needed in support of the overall business and as the need arises.

Qualifications

• A proactive, resourceful individual with exceptional organizational skills.
• Strong communication skills with a customer-focused approach.
• Comfortable working in a fast-paced sales environment, with the ability to identify and act on cross-selling opportunities.

If you are driven by results and ready to manage delegate relationships in a growing global business, we want to hear from you!

Additional Information

We strive to make Life at Informa rewarding, supportive, and enjoyable. Our benefits include flexibility, a great community, opportunities for volunteering, career development, generous leave, private medical cover, ShareMatch scheme, wellbeing support, recognition programs, and international collaboration opportunities. We value energy and ambition and welcome applicants who are eager to contribute and grow with us.